Indoor Plants Market By Type (Shade- loving plants, Low light plants, Other), By Product Type (Succulent Plants, Berbaceous Plants, Woody Plants, Other), By End-User (Residential, Commercial), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

Indoor Plants Market size is expected to be worth around USD 31.0 Bn by 2032 from USD 19.6 Bn in 2022, growing at a CAGR of 4.8% during the forecast period from 2023 to 2032.

The indoor plants market is growing. Its main goal is to bring nature indoors to improve well-being and aesthetics. These captivating indoor plants add a green touch and several health benefits to rooms. Their ability to reduce contaminants and increase oxygen levels is extraordinary. Their remarkable stress-reduction, productivity-boosting, and mental health-improvement efforts have also been recognized.

Recent discoveries have revolutionized the indoor plant market. Technology and horticulture have created smart indoor gardens and automated plant care systems. The ability to monitor and control the temperature of your home is a crucial part of the process. The indoor plants market has attracted significant investments and become an essential component of many products and services. The best way to start a business is to start with a solid foundation.

For instance, interior designers are increasingly incorporating indoor plants into their designs, creating harmonious and serenely captivating living spaces. Wellness centers and spas have gladly added these plants to their relaxation and therapy programs because of their soothing and healing effects. The hospitality sector has also adopted biophilic design, decorating hotels and resorts with indoor plants to enhance guest experiences.

Indoor plants market growth and applications have expanded beyond residential and commercial settings. Indoor gardening, especially in apartments and small homes, is becoming increasingly popular.  It has become increasingly popular as a result of the growing number of urban farms that are being established. Indoor plants have found new applications in schools, hospitals, and even busy airports, where their presence has improved the atmosphere and visitors' well-being.

Many industries have invested in the indoor plants market due to its strong appeal, boosting its growth to new heights. For instance, interior designers that can integrate indoor plants effortlessly are in high demand. Indoor gardening materials and plant care products are selling well in the home renovation industry. The healthcare industry has also embraced the therapeutic benefits of indoor plants, decorating healing rooms with these life-affirming companions to improve patient well-being and recovery.

Driving factors

Healthy Indoor Plants

Indoor plants are popular for their beauty and health advantages. These green buddies filter out contaminants and release oxygen, improving air quality, according to research. Carbon dioxide absorption lowers benzene and formaldehyde levels. Increased productivity, better indoor surroundings, and lower stress levels have all been related to the presence of indoor plants market in homes and offices. The demand for indoor market plants has increased as people become more concerned about their health.

Urbanization and Indoor Plants Market

More people than ever live in cities due to global urbanization. Indoor gardening is popular due to limited space and lack of greenery. It's possible to get a better idea of the world's climate by using a variety of indoor plants. They calm urban life. The demand for indoor plants is expected to increase as urbanization increases, making it a booming market.

Air-Purifying Indoor Plants

Many everyday goods generate toxic chemicals that pollute indoor air, posing a health risk. The use of indoor plants as a source of energy is prohibited by the law. Pollutants and VOCs are removed, improving indoor air quality. Snake plants and peace lilies have been shown to remove toxic elements from the air, making it healthier to breathe. The demand for indoor air purification is rising as a result of the growing number of people who are using it.

Commercial Space Indoor Plant Demand

Commercial spaces like offices, hotels, restaurants, and shopping malls are progressively incorporating greenery into their designs. Indoor plants beautify and make consumers and employees feel welcome. The demand for indoor plants in commercial settings is expected to rise as firms attempt to create attractive spaces.

Restraining Factors

Low Sunlight

The availability of sunlight is a major challenge for indoor plants. Indoor plants lack sunlight. Plants may lack the sunlight they require to thrive in rooms with insufficient windows or north-facing locations. Lack of sunlight stunts development, bleaches leaves, and weaken plants. Growers have adapted by using low-light-tolerant indoor plants. Snake plants and Z plants thrive in little sunlight. The use of LED grow lights as a supplement to traditional lighting is becoming more and more common.

Fake substitutes

Indoor plants face competition from artificial alternatives. Artificial plants lack the natural benefits of actual plants. Real plants remove pollutants and release oxygen, making indoor air healthier and more comfortable. Artificial plants cannot duplicate these distinct qualities. Promoting living plants over artificial ones is crucial to the indoor plants market. Live plants provide aesthetic appeal, air filtration, and a sense of well-being that artificial plants cannot match.

Seasonal Demand

Seasonal demand also restrains the indoor plants market. Demand for indoor plants decreases in winter. The assumption that winter is not the best period for plant development and maintenance is frequently used to explain this decrease. Instead of indoor plants, they prefer seasonal activities. Emphasizing indoor plants market year-round beauty and advantages helps offset seasonal demand. The market can stay strong by highlighting the range of plants that thrive in different seasons and their unique traits.

Allergies and Pests

Pest and allergy problems also limit the indoor plants market. Some people are afraid to bring plants indoors because mites and mealybugs can infest them and spread to other areas of the house. Individuals with allergies may avoid indoor plants. To address these concerns, consumers should be educated on pest-resistant plant care. Regular inspection, humidity management, and pest control can reduce pest concerns. When it comes to allergies, the best way to avoid them is to avoid them altogether.

Type Analysis

The low light segment of the indoor plants market has boomed recently. Low light plants thrive in areas with little natural light, making them excellent for indoor spaces with little sunshine. Its ability to improve indoor aesthetics and air quality has made this segment popular.

Low-light indoor plants dominate the market.  The ability to see and hear the world through the eyes of a child is a major factor in the success of the global warming movement. Emerging economies are driving the adoption of low-light plants. The demand for indoor space has increased as a result of the increased demand for the product. Economic expansion in these places has led to an increase in disposable income, allowing people to invest in indoor plants.

The segment of low light plants is expected to register the quickest growth rate in the indoor plants market. First, rising urbanization and limited green spaces in cities are expected to stimulate demand for indoor plants that can thrive in low light. It's possible that the increased demand for this service will lead to a rise in the number of people who use it. The popularity of low light indoor plants has also increased as a result of technology developments in indoor lighting systems that have made it simpler to establish ideal conditions.

Product Type Analysis

Succulent plants dominate indoor plants. Succulents have the ability to store water in their leaves and stems, making them adaptive to indoor settings. Their unusual beauty and low maintenance have made them famous among consumers, dominating the indoor plants market.

Emerging economies use succulents to grow economically. As these economies grow and urbanize, they need easy-to-care-for indoor plants that can live in various environments. Succulent plants thrive in low-light, dry indoor conditions. The ability to choose from a variety of sources, including the Internet, is a key component of the success of any business.

Succulent plant consumers have changed in recent years. Succulents are appreciated for their beauty, adaptability, and low maintenance. Indoor plants that require less maintenance are becoming more popular. The variety of shapes, sizes, and colors available in the market for succulents is what makes them so popular.

Because of many factors, the succulent plants segment is expected to register the quickest growth rate in the indoor plants market. First, urbanization and lack of outside gardening spaces have led consumers to seek low-maintenance indoor plants. As a result, they are a popular choice for consumers who want to use them as a source of inspiration. The indoor plants market is expected to rise due to succulents' availability and affordability.

End-User Analysis

Residential indoor plant sales dominate. The popularity of the Internet of Things (IoT) has led to a rise in the number of companies offering their services as a service to the public.

Emerging economies' economic growth spurs residential indoor plant adoption. As these economies urbanize and improve living standards, creating comfortable and attractive living spaces becomes more important. Indoor plants' ability to enhance air quality, relieve stress, and provide visual appeal matches residential consumers' objectives in growing economies.

Residential indoor plant market consumers prefer green and healthy living environments. Residential consumers are more aware of the physical and mental health benefits of indoor plants and are actively incorporating them into their living spaces. Urban gardening and plant parenting have also influenced consumer behavior toward the residential segment.

Due to many factors, the residential segment of the indoor plants market is expected to develop the fastest. First, residential consumers' growing knowledge of indoor plants' benefits has increased demand for them. Many people are prioritizing green and healthy living spaces, driving the adoption of indoor plants.

Key Market Segments

By Type

• Shade- loving plants
• Low light plants
• High light plants

By Product Type

• Succulent Plants
• Berbaceous Plants
• Woody Plants
• Hydroponic Plants

By End-User

• Residential
• Commercial

Growth Opportunity

Growth Potential Indoor Plants Market Booms

Low-light, low-maintenance plants, urban markets, designer collaborations, online platforms, and sustainable production practices have driven the indoor plant market's growth in recent years. These characteristics offer huge opportunities for the indoor plants market's growth and success.

Custom Indoor Plants

Customized indoor plant solutions for aesthetic preferences and space constraints are in demand as interior design appreciation grows. Designers, interior decorators, and architects can help create indoor plant installations that blend into residential and commercial settings. The indoor plants market may grow and become an essential part of interior design by delivering tailored solutions.

Technology-Friendly Indoor Plants

Technology in the indoor plants market creates huge growth opportunities. Smart planters and automated systems with sensors, timers, and moisture control make plant care easier for busy urbanites. These innovations make indoor plants healthier and longer-lived. The indoor plants market can attract tech-savvy consumers and stay ahead by embracing technology and investing in research and development.

Indoor Plants Improve Wellness

The indoor plants market is known for its capacity to improve indoor air quality and provide a relaxing atmosphere. Emphasizing indoor plants' health and wellness benefits can lead to growth. Indoor plants can be marketed as natural air purifiers and stress relievers to health-conscious people looking to improve their home or office. The market can reach health- and environment-conscious consumers by emphasizing indoor plants' benefits.

Indoor Plants Market Has Potential

The indoor plants market is promising, driven by the aforementioned growth opportunities as well as low-light and low-maintenance plants, urban markets, designer collaborations, internet platforms, and sustainable production. The indoor plants market can expand and surpass competitors by focusing on customization, technology advancements, and health and wellness.

Latest Trends

Plant Delivery Services Reinvent Indoor Gardening

The emergence of plant subscriptions and sharing services is one of the most prominent trends in the indoor plants market. These novel ideas enable avid plant enthusiasts to experience a wide variety of plant species without the hassle of purchasing and caring for each one separately. Plant subscriptions enable individuals to receive a curated selection of plants at regular intervals, thereby enhancing indoor garden accessibility and diversity.

The Growth of Community-Driven Plant Sharing

Furthermore, plant-sharing platforms have gained popularity as they facilitate the exchange of plants between enthusiasts. This not only fosters a sense of community but also offers the chance to diversify plant collections by trading or leasing plants from others. The way people interact with the indoor plants market has changed as a result of these services, enabling them to discover new species and broaden their horticultural horizons.

Intelligent Planters Advanced Plant Care

The use of technology to automate and improve the performance of indoor plants is a key component of the indoor plants market. These intelligent systems are able to monitor humidity, temperature, and light intensity, creating optimal conditions for plant growth. With the ability to modify watering schedules and provide real-time data and insights, smart planters provide plant enthusiasts with convenience and peace of mind.

Strong Demand for Rare Plant Species

With the growing popularity of the indoor plants market, there has been a surge in demand for unique species that redefine indoor plant collections. Plant collectors and enthusiasts are always on the lookout for rare, exotic, and elusive plant varieties to incorporate into their curated displays. This demand for uniqueness has resulted in a flourishing market for specialty nurseries and online plant sellers. These suppliers cater to plant enthusiasts who appreciate the allure of rare specimens, uncommon cultivars, and exclusive plant species.

Regional Analysis

In recent years, there has been a significant increase in the number of indoor plants sold in the United States. As the demand for indoor plants continues to rise, Europe has emerged as the primary contributor to the market's expansion, surpassing all other regions.

Individuals' increasing awareness of the numerous benefits of indoor plants is one of the main factors driving the growth of the indoor plants market in Europe. These green companions not only contribute to enhanced air quality by filtering harmful pollutants and releasing oxygen but also improve the aesthetics of indoor spaces. People in Europe have embraced indoor plants in their homes, offices, and public spaces due to the emphasis on wellness and the desire to create a healthier indoor environment.

In addition to growing awareness, Europe's favorable geographical conditions have played a significant role in the region's indoor plants market dominance. Europe is an ideal hub for the cultivation and dissemination of indoor plants due to its varied climate and favorable conditions for plant growth. Europe's position in this market is strengthened by the presence of well-established horticultural industries and plant cultivation expertise.

Europe's retail sector has also played a significant role in driving the growth of the indoor plants market. Consumers looking to buy indoor plants have increasingly turned to specialized plant nurseries, garden centers, and even online marketplaces. These retail channels' convenience and accessibility have contributed to the market's growth, making indoor plants more accessible to a larger audience.

As Europe consolidates its dominance in the indoor plants market, the region continues to experience innovation and technological advances in plant cultivation techniques. This urge for innovation supports the growth of the market by introducing new plant varieties, enhancing production efficiency, and enhancing plant care practices.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

The indoor plants market is dominated by DUMMEN ORANGE, Syngenta, Beekenkamp Group, Hofland Flowering Plants, SAKATA, and DUTCH FLOWER GROUP. Through a mix of innovation, sustainability, and customer-centricity, these companies have established themselves.

In the indoor plants market, US-based DUMMEN ORANGE is a pioneer. Their commitment to innovation and sustainability has set the benchmark for indoor plant breeding. DUMMEN ORANGE has created a variety of delicious varieties using cutting-edge technology.

Their focus on quality and customer satisfaction has made them market leaders. They introduce new and enhanced indoor plant varieties for different preferences and settings using advanced research and development. DUMMEN ORANGE is powerful.

Syngenta, from Switzerland, dominates the indoor plants market. Their global distribution network and experience have made them industry leaders. Syngenta's commitment to sustainability and environmental responsibility is admirable.

The Netherlands-based Beekenkamp Group has carved itself a position in the indoor plants market with its unique products. They focus on sustainable farming and high-quality plants. Beekenkamp Group's commitment to technology lets them develop their products.

Beekenkamp Group offers a wide range of indoor plant varieties to suit a variety of consumer preferences by using their breeding and plant development experience. The only way to get a job is if you're willing to pay for it.

Hofland Flowering Plants, another Dutch rival, cultivates beauty in the indoor plants industry. They lower their ecological footprint through sustainable approaches. This commitment distinguishes them from ecologically sensitive consumers.

US-based SAKATA pioneered indoor plant solutions. They have established themselves as a top distributor of indoor plants worldwide with a global presence and a commitment to sustainable agriculture. SAKATA develops disease-resistant plant varieties through significant research and development.

Top Key Players in Indoor Plants Market

• DUMMEN ORANGE (U.S.)
• Syngenta (Switzerland)
• Beekenkamp Group (Netherlands)
• Hofland flowering plants (Netherlands)
• SAKATA (U.S.)
• DUTCH FLOWER GROUP (Netherlands)
• MARGINPAR BV (Netherlands)
• Walter Blom Plants BV (Netherlands)
• Selecta Klemm, Double H Nurseries Ltd, (Germany)
• ARCANGELI GIOVANNI (Italy)
• KP Holland (Netherlands)
• Ball Horticultural Company (U.S.)

Recent Development

• In 2022, Bloomscape revolutionized the market with the release of its Bloomscape app, which provided users with a seamless plant purchasing and care experience.
• In 2021, The Plant Exchange debuted its innovative Plant Exchange app, allowing indoor plant enthusiasts to trade and sell their cherished plants with simplicity.
• In 2020, among these industry leaders, The Indoor Jungle stunned the market with its comprehensive app, which provided a plethora of resources to help users conquer the art of indoor plant care.
• In 2019, The Spruce unveiled its feature-rich Spruce app, which serves as a go-to resource for plant care enthusiasts and provides valuable advice and direction.

Report Scope