Heated Jacket Market By End-user (Men, Women), By Power Rating (Up to 5 Volt, 5 to 7.4 Volt, 7.4 to 20 Volt), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

Heated Jacket Market size is expected to be worth around USD 9.9 Bn by 2032 from USD 2.4 Bn in 2022, growing at a CAGR of 15.5% during the forecast period from 2023 to 2032.

The Heated Jacket Market is a revolutionary industry that has taken the world by storm. We will investigate the various aspects of the Heated jacket market and its effect on businesses and consumers. We will define the Heated jacket market, its significance, and notable advancements in the industry. In addition, we will discuss significant investments and how they are being integrated into products and services. We will delve into the growth and applications of the heated jacket market, as well as the industries investing in it, key market drivers, and ethical concerns within the industry.

The Heated jacket market is a rapidly expanding industry that combines technology and fashion. The industry's primary objective is to provide consumers with a convenient and comfortable method to remain warm during cold weather. Due to their practicability, functionality, and efficacy, heated garments are becoming increasingly popular. The global market for heated jackets is anticipated to expand substantially, propelled by rising demand from outdoor recreational activities, an increase in disposable income, and increased awareness of heated jackets' advantages.

Heated jacket market is a relatively new industry that has garnered traction in recent years. Integrated thermal elements serve as its primary function to provide warmth to the wearer. These garments are designed to be lightweight and comfortable while still providing sufficient warmth. The popularity of the heated jacket market is due to the fact that it is a result of the convenience it provides. It has exploded in popularity among outdoor enthusiasts, trekkers, and commuters in frigid regions.

Numerous benefits exist in the heated jacket market. It is an innovative solution for those who require warmth in frigid weather. The jackets are made with heating elements that provide warmth without the girth of conventional jackets. Heated jackets are lightweight, transportable, and can be worn readily under other garments. This makes it optimal for the constantly mobile. Additionally, the vests are constructed to withstand harsh weather conditions such as wind and precipitation.

Driving factors

Climate Change and Prosperous Economies

In a world contending with climate change and unpredictability of the weather, the market for heated jackets is experiencing a significant increase. This prospering industry lends its success to the dire consequences of climate change, which necessitate the development of novel methods for keeping people warm and comfortable. As extreme weather events become more frequent, heated vests have emerged as an essential piece of equipment for outdoor adventurers and recreational enthusiasts. Whether skiing, hiking, or camping, the possession of a heated jacket can make all the difference between an enjoyable and a wretched experience.

Outdoor Enthusiasts and Beyond

In contrast to prevalent belief, heated vests are no longer a necessity for outdoor enthusiasts alone. In the domain of commuting and alternative modes of transportation, the market has discovered a startling driving force. As more individuals adopt electric bicycles and scooters, the demand for insulated and comfortable outerwear has become increasingly crucial. Moreover, heated jackets improve road safety and visibility, making them an increasingly popular choice among motorcycle riders.

Wellness Wonders

In addition to their practical implementations, heated garments have demonstrated significant health and wellness advantages. These innovative garments improve circulation and reduce joint discomfort, gaining widespread popularity among senior consumers in search of solace.

Heating Elements for Intelligent Fabrics

Innovative technological advancements, such as flexible heating elements and intelligent fabrics, have the potential to revolutionize the heated jacket market. The convergence of comfort and convenience is exemplified by the fact that these cutting-edge innovations provide users with precise temperature control, and some models even permit remote temperature adjustments via smartphone applications.

Possible Disruptors and Altering Consumer Preferences

Alternate heated apparel options and even wearable comforters pose a potential threat to the heated jacket market's fiercely competitive landscape. Recent trends indicate a growing interest in sustainable and eco-friendly products, which could considerably influence consumer preferences and behaviors and cause a market paradigm shift.

Restraining Factors

High Production and Manufacturing Costs

The high cost of production and manufacturing is one of the most significant factors restraining the heated jacket market. Due to the complexity of the design and manufacturing process, heated vests are relatively expensive to produce. Utilizing specialized fabrics, heating elements, and battery technology all contribute to the high price.

Moreover, the cost of producing heated garments is also dependent on the product's quality. To ensure the integrity of their products, manufacturers must incur additional testing, certification, and compliance expenses.

Limited battery duration and life

Additionally, the market for heated jackets is restrained by the limited battery life and duration. The battery technology used in heated vests is still in its infancy, resulting in shortened run times and frequent recharging requirements.

When purchasing a heated jacket, consumers frequently desire an extended battery life and endurance, but the current technology does not allow for this. This can frustrate users, reducing their desire to purchase heated garments and their willingness to invest in this technology.

Market Restrictions Due to Seasonal Demand

The market for heated jackets is also constrained by the product's intermittent demand. The demand for heated vests in a region is dependent on the local climate. It is primarily utilized in regions with extreme winter temperatures, resulting in a limited consumer market.

This can result in a lack of demand during the off-season, forcing manufacturers to reduce production, which can further impede the growth potential of the heated jacket market.

Established market participants present formidable opposition

The heated jacket market is highly competitive, with a number of established competitors, making it difficult for new entrants to penetrate and succeed. The competition comes from manufacturers offering similar products with sophisticated features and more traditional or well-known products, thereby providing consumers with an extensive selection.

To compete, new market entrants must develop innovative, enhanced jacket features and effective marketing strategies to distinguish themselves in the market.

Compliance with Regulatory Restrictions for Heated Clothing

The market for heated jackets is also impacted by a number of regulatory restrictions, which make it difficult for manufacturers to comply with regulations that vary between countries, resulting in higher compliance costs.

To ensure the safety of their products, manufacturers must adhere to stringent regulations, standards, and compliance procedures, such as electrical safety regulations and material toxicity requirements.

Type Analysis

The T-shirt Segment dominates the Heated jacket market, and this trend shows no sign of abating. This segment has been expanding exponentially as a result of the rising economic development in emerging economies.

In addition to consumer trends and behaviors, the dominance of the T-shirt Segment in the Heated jacket market is also significantly influenced by these factors. Consumers are becoming more health-conscious and are emphasizing outdoor activities as a means of maintaining their health. As a result, the demand for apparel that will keep them warm and comfortable while engaging in outdoor activities is increasing. With its compact design and easy-to-wear qualities, the T-shirt Segment is ideal for these consumers.

End-User Analysis

Men hold the largest share of the Heated jacket market, which is anticipated to expand in the future years. This pattern is also attributable to the economic growth occurring in emerging economies.

Consumer behavior also plays an important role in the growth and dominance of the Men Segment in the Heated jacket market. Men have always been enthusiastic about trying out new outdoor activities, and this trend is anticipated to continue. Additionally, they are becoming more health-conscious and engaging in outdoor activities to remain fit. This trend is propelling the demand for heated clothing, particularly in the Men's Segment, as these garments are ideal for these consumers.

Power Rating Analysis

By a significant margin, the 5-volt to 7.4-volt Segment dominates the Heated Jacket market. The increased demand for these segments can be attributed to the economic growth occurring in emerging economies, where jackets ranging from 5 to 7.4 volts are gaining popularity.

The popularity of the 5-volt to 7.4-volt Segment is also heavily influenced by consumer trends and behavior. Consumers are becoming more health-conscious and are engaging in outdoor activities to maintain their health. The 5-volt to 7.4-volt Segment satisfies their need for garments that will keep them warm during these activities. In addition, the segment's durability and efficacy make it a practical and economical purchase for consumers.

Key Market Segments

By Type

• T-shirt
• Sweater
• Jacket

By End-user

• Men
• Women

By Power Rating

• Up to 5 Volt
• 5 to 7.4 Volt
• 7.4 to 20 Volt

Growth Opportunity

Expansion into New Geographic Areas

Expanding into new geographic regions is one of the most significant growth opportunities in the market for heated jackets. In regions with frigid climates, such as Canada, northern Europe, and Russia, the market has tremendous growth potential. By entering these markets, companies can tap into a large consumer base that is already habituated to severe winters and seeks dependable smart clothing solutions. Moreover, the increasing prominence of outdoor activities in these regions, such as skiing, snowboarding, trekking, and camping, represents a market opportunity for businesses.

Creating New Product Lines with Cutting-Edge Features

Innovation is the key to success in today's fast-paced world, where technology is advancing swiftly. Developing new product lines with innovative features is a great way for businesses to remain ahead of the competition. For instance, the incorporation of wearable technology and IoT (Internet of Things) into heated jackets can provide consumers with real-time temperature monitoring, heat control, and battery life monitoring. These characteristics can enhance the overall consumer experience and set the brand apart from its competitors.

Targeting Specialized Market Segments, Like Outdoor Enthusiasts

The market segment for heated garments that is expanding and profitable is outdoor enthusiasts. By targeting specific groups of individuals who appreciate outdoor activities like skiing, snowboarding, and camping, businesses can customize their product features to meet the needs of these niche markets. For instance, manufacturing heated jackets that are waterproof and rugged may appeal to campers, while jackets with additional cushioning and insulation may appeal to snowboarders and skiers.

Strategic Partnerships with Outdoor Equipment Distributors

The formation of strategic partnerships with outdoor apparel retailers is yet another method for companies to expand their reach and boost their marketing efforts. Outdoor gear retailers have established a loyal consumer base; by partnering with these retailers, businesses can gain access to new markets and potential customers. In addition, brands can leverage these partnerships to exhibit their products, provide demonstrations, and offer exclusive promotions.

Investing in Research and Development to Develop New Products

Investing in R&D is essential for businesses to continuously innovate their existing products. By investing in R&D, businesses can enhance their product features, create new designs, and improve the overall functionality of heated jackets. Moreover, consistent innovation can help brands remain ahead of the curve and meet the evolving technological demands of consumers.

Latest Trends

Fashion and Trends in Style

The fashion and design trends have a significant impact on the market for heated jackets. It is no longer sufficient for a heated jacket to be functional and comfortable; it must also be fashionable and attractive. Modern consumers desire heated garments that are both fashionable and capable of keeping them warm and comfortable.

Now, heated jackets are available in a variety of colors, patterns, and fashions that appeal to a broad spectrum of consumers. The market has shifted from unwieldy and unattractive heated jackets to streamlined designs that can be worn with or without the heating element.

Strategic Collaborations and Partnerships

Strategic alliances and collaborations have significantly contributed to the expansion of the heated jacket market. The fashion and outdoor industries are collaborating with technology firms to develop more innovative and practical heated garments.

For instance, Adidas partnered with the German company Zimtstern to develop a heated jacket with the most advanced technology. The heating element of the jacket is fueled by a lithium-ion battery that can provide heat for up to six hours.

Technological Advances and Innovations

In recent years, the heated jacket market has witnessed numerous technological innovations and advancements. The most recent jackets include sophisticated features such as thermal settings that can be adjusted, rechargeable batteries, and touch-screen controls.

Utilizing carbon fiber heating elements is one of the most significant technological advances. These elements are thinner, lighter, and less voluminous than conventional heating elements, making them ideal for use in slender and sleek heated garments.

Increasing demand for eco-friendly products

Consumers are pursuing sustainable and environmentally favorable products as they become more environmentally conscious. In response to this demand, the heated jacket market has introduced more eco-friendly and sustainable jackets manufactured from recycled materials.

In the realm of eco-friendly heated outerwear, Patagonia is a market leader. The company employs recycled polyester and nylon for the casings and insulation of its jackets, as well as sustainable dyes and water-saving manufacturing techniques.

Increasing Spending Capacity and Disposable Income

The market for heated jackets has also benefited from rising disposable income and purchasing power. Consumers are currently prepared to spend more on functional and high-quality items, such as heated outerwear.

This has led to an increase in the number of premium heated jackets with enhanced functionality and comfort on the market. As the market for heated jackets continues to expand and develop, we can anticipate more innovative and advanced features that will make them more appealing to consumers.

Regional Analysis

The Heated Clothing Market is Dominate by North America. In recent years, the market for heated apparel has expanded significantly, with North America at the forefront of this trend. By 2025, the industry is anticipated to expand by 6.5%, and North America is anticipated to maintain its market dominance.

The market for heated apparel in North America is being driven by a number of factors. This has led to a rise in the population's demand for heated apparel. Second, there has been a significant increase in outdoor activities in North America, with people exploring the wilderness, participating in winter sports, and performing outdoor labor. As a result, heated apparel has become a necessity for these individuals, providing them with the necessary warmth and comfort to perform their activities effectively.

North American manufacturers have invested significantly in R&D, resulting in the production of high-quality heated apparel. The increased quality and variety of product lines have had a positive effect on the heated clothing market in North America, resulting in increased sales and larger market shares.

The fashion industry has also contributed to the North American expansion of heated apparel. As designs and styles become more contemporary and fashionable, heated apparel has become an essential wintertime item for fashion-forward individuals.

Its innovative technologies in the heated apparel industry contribute to North America's dominant market position. The region is home to some of the world's foremost manufacturers of heated apparel, each with distinct design and technology capabilities. Utilizing cutting-edge technology, North American manufacturers have created heating systems that are both efficient and safe. This has had a positive impact on the heated apparel market as more people are attracted to the products as a result of their extended lifespan and improved performance.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

In recent years, the market for heated jackets has received considerable attention. The demand for heated vests has increased due to the popularity of outdoor activities such as hiking and snowsports. Companies such as Columbia, Bosch, Milwaukee, and Ororo are major participants in the heated jacket market.

With its Omni-heat technology that provides warmth by reflecting body heat back to the wearer, Columbia has been a significant participant in the market for heated jackets. The range of heated jackets offered by the company is intended to satisfy the requirements of outdoor enthusiasts who require warmth and comfort. The garments' adjustable heat levels and water-resistance make them ideal for a variety of outdoor activities.

Bosch is well-known for its high-quality power tools and residential appliances, but it has also made significant contributions to the heated apparel industry. With its three-zone heating system that heats the chest, back, and pockets, the company's heated jackets are designed to provide warmth. Additionally, the vests are lightweight and comfortable, making them ideal for outdoor activities.

Milwaukee is a key participant in the heated jacket market, renowned for its enduring and high-performing heated jackets. The company offers a variety of heated garments for both men and women, with both USB and battery-powered heating systems. Milwaukee jackets are ideal for harsh outdoor conditions due to their durable materials and multiple heat settings.

Ororo offers a variety of fashionable and functional heated jackets that are designed to keep the wearer toasty in severe weather conditions. The garments are lightweight and equipped with three levels of heating for optimal warmth. Ororo also sells heated gloves and vests, making it a one-stop destination for all your heated apparel requirements.

Top Key Players in Heated Jacket Market

• Columbia Sportswear
• Milwaukee Electric Tool Corporation
• Robert Bosch Tool Corporation
• DeWalt
• Makita Corporation
• Fieldsheer
• Firstgear
• H2C Brands LLC
• TechNiche International
• Venture Heat

Recent Development

In 2022, Milwaukee Tool released a new line of heated jackets, the M12 Heated Jackets. These jackets are powered by Milwaukee's M12 battery platform, and they offer up to 10 hours of heat on a single charge.
In 2022, The North Face released a new heated jacket, the ThermoBall Eco Hoodie. This jacket is made from recycled materials, and it features a number of new technologies, such as a self-heating battery and a moisture-wicking fabric.
In 2022, Ravean released a new heated jacket, the Ravean Heated Jacket. This jacket is powered by a rechargeable battery, and it offers up to 10 hours of heat on a single charge. The jacket also features a number of new features, such as a built-in fan and a water-resistant shell.
In 2022, Firstgear released a new heated jacket, the Firstgear Heated Jacket. This jacket is designed for motorcycle riders, and it features a number of features that make it ideal for riding in cold weather. These features include a windproof and waterproof shell, a removable liner, and multiple heat settings.

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