
Hair Relaxer Market By Type (Thio Relaxer, Alkaline and Lye Relaxer, And Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, Other), By End-Use (Commercial Use, Home Use), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032
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June 2023
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This report was compiled by Research Team Research team of over 50 passionate professionals leverages advanced research methodologies and analytical expertise to deliver insightful, data-driven market intelligence that empowers businesses across diverse industries to make strategic, well-informed Correspondence Research Team Linkedin | Detailed Market research Methodology Our methodology involves a mix of primary research, including interviews with leading mental health experts, and secondary research from reputable medical journals and databases. View Detailed Methodology Page
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Report Overview
Hair Relaxer Market size is expected to be worth around USD 1103.9 Mn by 2032 from USD 796.8 Mn in 2022, growing at a CAGR of 3.4% during the forecast period from 2023 to 2032.
The Global Hair Relaxer Market flourishes as a dynamic and expanding industry, captivating the populace with its ubiquitous appeal. With their remarkable ability to convert unruly curls into lusciously silky strands, hair relaxers attract the attention of those seeking relief from their hair's natural complexities. Individuals of African descent, who have particularly dense and coily hair, have embraced these transformative remedies, resulting in an increase in the market's popularity. Consequently, the magnetic allure of the Global Hair Relaxer Market attracts the cosmetic industry's most influential participants.
The domain of hair relaxers is characterized by a profusion of revolutionary innovations that have revolutionized the industry's ability to meet and exceed consumer expectations. Among these revolutionary advancements, the use of plant-derived components stands out as a shining example of progress, alleviating the irritation and mitigating the potential damage associated with traditional hair relaxer formulations. Moreover, the incorporation of natural fragrances into these products is an enchanting achievement, capturing the emotions and olfactory senses of consumers and deftly becoming a key selling point.
With any transformative product, ethical considerations surround the world of hair relaxers, prompting a call for responsible use and observance of established guidelines to avoid adverse effects. Emphasizing the importance of adopting natural alternatives for hair care and promoting transparency, clarity, and accountability in relation to these products is essential for nurturing a culture of responsible and principled conduct.
The Global Hair Relaxer Market appears as an effervescent tapestry of bewildering diversity and captivating enigmas, perpetually luring enthusiasts and industry veterans into its enchanting embrace. Its enthralling voyage is characterized by constant innovation, with plant-based marvels and alluring aromas paving the way to unprecedented heights. Yet, within this mesmerizing landscape, ethical considerations cast an ever-vigilant eye, beckoning stakeholders to tread conscientiously along the path of responsible usage and embrace the wild beauty of natural hair care.
Driving factors
Increasing emphasis on personal grooming drives market expansion
Increasing emphasis on personal hygiene and appearance has also contributed to this market's expansion. People today are more concerned with their appearance and willing to spend money on products that will help them attain their desired appearance. The use of hair relaxer products is a straightforward and economical method to make one's hair more appealing and presentable.
Variety of Choices Increases Consumer Demand
The broad availability of hair relaxer products has also had a positive effect on the market. People have a variety of options to choose from, contingent on their hair type, preferences, and budget. Manufacturers are developing new and innovative products to meet the evolving needs and expectations of customers.
Market expansion is fueled by the multicultural hair care trend.
The trend toward multicultural hair care is an additional factor contributing to the expansion of the global hair relaxer market. There is a need for professional hair care products that meet the specific requirements of the increasing number of individuals from diverse backgrounds and cultures. People with various hair types frequently use hair relaxers, making them a highly sought-after product on the market.
The Hair Relaxer Market Is Affected by Regulatory Changes
However, there are prospective regulatory changes that could affect Hair Relaxer Market. There is a possibility that regulatory agencies will tighten restrictions on the use of certain compounds commonly found in hair relaxers. This may require manufacturers to reformulate their products, which could increase production costs.
Market Effects of Emerging Technologies
Emerging technologies like artificial intelligence and virtual reality may also have an effect on the hair relaxer market. These technologies may be used to create personalized products or to provide consumers with virtual try-on experiences, which could revolutionize the way people purchase for hair care products.
Rise of Organic and Natural Hair Care Products
Natural and organic hair care products may have a significant effect on the competitive landscape of the hair relaxer market. Increasing consumer awareness of the hazardous chemicals used in conventional hair care products has led to a transition towards more natural alternatives.
Restraining Factors
Possibility of Hair and Scalp Damage Due to Relaxer Use
Hair Relaxer Market has been hampered by factors that have led to a transition toward natural hair textures and natural hair maintenance. The potential for hair and scalp injury resulting from relaxer use is one of the main concerns among users. Hair breakage, scalp rashes, and hair thinning can all result from relaxer chemicals. As a result, many individuals have opted for chemical-free, natural hair care techniques.
Transition to Natural Hair Care and Acceptance of Natural Hair Textures
The shift toward natural hair care and acceptance of natural hair textures is also a significant factor restraining the global hair relaxer market. Now that consumers are more aware of the harmful effects of relaxers, they actively pursue alternatives that do not contain harsh substances. This change has contributed to the rise in popularity of natural hair care techniques such as twist outs, braids, and natural hair straightening methods. Women now embrace their natural hair textures and actively seek out products that enhance and sustain their curls, coils, and kinks.
Alternative Hair-Styling Methods as Rivals
Intense competition from alternative hair styling techniques, such as weaves, wigs, and other types of hair extensions, is also a significant factor restraining the global hair relaxer market. These alternative techniques are viewed as less detrimental to the hair and epidermis and offer greater versatility than hair relaxers. They are readily removable and interchangeable, allowing individuals to experiment with various hairstyles without the long-term commitment of relaxers. This versatility has led numerous consumers to abandon hair relaxers in favor of alternative styling techniques.
Type Analysis
The Thio relaxer segment has dominated the hair relaxer industry. Due to its effectiveness in straightening hair and providing a flawless finish, the Thio relaxer has become a consumer preference. It's no coincidence that the Thio Relaxer Segment dominates the global hair relaxer market, as hair relaxation is an essential component of hair maintenance.
Positive consumer trends and behavior have been observed in the Thio relaxer segment, and the market has witnessed a surge in demand for the product. The success of the Thio Relaxer Segment can be attributed to its outstanding performance, and the market anticipates the segment's growth to continue in the coming years.
Distribution Channel Analysis
The global hair relaxer market has come to be dominated by hypermarkets and supermarkets. This dominance can be attributed to their low prices, convenience, and extensive product selection. The popularity of hair relaxation products has reached a tipping point, and hypermarkets/supermarkets segments have fueled the industry's development over the years.
Positive consumer trends and behavior toward segments of hypermarkets/supermarkets have led to a surge in demand for their products. The market anticipates that the hypermarkets/supermarkets segment will continue to expand, making it the fastest-growing distribution channel in the global hair relaxer market.
End-Use Analysis
The segment for commercial use dominates the worldwide hair relaxer market. This is due to the popularity of hair relaxation services in beauty salons. The commercial use segment offers consumers a variety of hair options, which has led to an increase in demand.
Positive consumer trends and behavior toward the commercial use segment have increased the demand for beauty salons and hair relaxation services. In the coming years, the market expects the commercial use segment to continue to expand, making it the fastest-growing segment in the global hair relaxer market.
Key Market Segments
By Type
- Thio Relaxer
- Alkaline and Lye Relaxer
- No Lye Relaxer
- Down Perm
By Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Retail Stores
- Other Distribution Channels
By End-Use
- Commercial Use
- Home Use
Growth Opportunity
Safer and Milder Formulations
The global hair relaxer market has experienced significant growth potential in recent years due to the development of safer and milder hair relaxer formulations. Traditional relaxers contained harsh chemicals like lye and sodium hydroxide, which posed risks to the scalp and hair. However, in response to consumer demand for gentler products, manufacturers have introduced formulations that utilize alternatives such as ammonium thioglycolate. These milder formulations reduce the risk of scalp burns, hair breakage, and other side effects, meeting the growing demand for safer options.
Expansion into Emerging Markets
Manufacturers have also capitalized on the growth potential by expanding their presence in emerging markets with diverse hair care needs. Markets like Africa offer unique opportunities due to specific climate conditions, genetic factors, and lifestyle influences. To cater to these needs, companies have developed relaxer formulations tailored to the requirements of these markets. By addressing the distinct hair care needs of diverse consumer groups, manufacturers are able to tap into new customer bases and drive growth.
Marketing Campaigns for Different Hair Types
The global hair relaxer market has further expanded through marketing campaigns that target various hair types. Traditionally, relaxers were primarily marketed to women with curly or frizzy hair. However, manufacturers have recognized the potential in reaching a wider audience. They have started promoting relaxers for men's hair and African hair, highlighting the versatility of these products beyond straightening. By showcasing different styles and possibilities, marketing campaigns have increased consumer awareness and interest, contributing to market growth.
Collaborations with Hair Stylists and Salons
Collaborations with hair stylists and salons have played a vital role in the growth of the global hair relaxer market. Stylists often serve as trusted sources of advice and recommendations for hair care products. Through collaborations, manufacturers can leverage the influence of stylists to promote their relaxers to a broader customer base. This partnership facilitates product visibility, builds credibility, and fosters customer trust, all of which drive growth in the market.
Latest Trends
Switch to Lye-Free and No-Lye Relaxers to Reduce Scalp Irritation
One of the most significant market trends in hair relaxers is the transition toward lye-free and lye-free products. The caustic chemical known as lye can irritate the epidermis and damage the hair. As more consumers become aware of the hazards of lye-based relaxers, they are turning to alternatives that are free of this abrasive chemical.Lye-free and no-lye relaxers are composed of milder compounds that do not cause scalp irritation. These kinds of relaxers are milder on the hair and are suitable for those with sensitive scalps. In addition, they are less likely to cause hair breakage, a prevalent side effect of relaxers containing lye. As more consumers pursue healthier and safer hair care products, it is anticipated that demand for lye-free and no-lye relaxers will rise in the future years.
Relaxers with Conditioning and Moisturizing Ingredients
Another significant trend in the hair relaxer market is the incorporation of conditioning and moisturizing components. As more individuals embrace their natural hair and adopt healthier hair care practices, they seek products that not only straighten their hair but also leave it looking and feeling healthy. Many consumers now favor relaxers that contain moisturizing and conditioning-enhancing ingredients like shea butter, coconut oil, and other natural oils.
These varieties of relaxers aid in preventing hair breakage and promoting hair growth. Additionally, they leave hair feeling silky and supple, making it simpler to style. As more consumers become aware of the benefits of these products, it is anticipated that the demand for relaxers with added conditioning and moisturizing properties will continue to rise.
Relaxants Using Organic Ingredients
It is not surprising that relaxers containing natural ingredients are gaining traction on the market, given the rising demand for natural and organic products. These relaxers are formulated with natural substances such as aloe vera, honey, and other plant extracts. They lack toxic compounds, making them a safer and healthier alternative for consumers.
Also appropriate for persons with sensitive skin and scalps are relaxers made from natural ingredients. In addition to providing mild straightening, they nourish and strengthen the hair. As more consumers become aware of the benefits of using hair care products with natural ingredients, it is anticipated that demand for these types of relaxers will continue to increase.
Residential Relaxer Kits
Lastly, the rise of at-home hair care has increased the demand for relaxer kits that consumers can use in the convenience of their own residences. These kits contain everything necessary for applying a relaxer, such as instructions and mitts. The convenience and low cost of at-home relaxer products have made them a popular alternative to salon services.
This trend is likely to have a significant impact on the hair relaxer market over the next few years, as the demand for at-home hair care products is projected to continue to rise. As more consumers opt for at-home hair care options, manufacturers will need to concentrate on developing high-quality, safe products that consumers can use with minimal guidance from a professional.
Regional Analysis
North America is a prominent continent in the cosmetics industry. Specifically, it dominates Hair Relaxer Market. Due to the expanding popularity of straight hair, the demand for hair relaxers is growing at an unprecedented rate. Additionally, many individuals desire to invest less time and energy grooming their hair, which relaxers facilitate. Hair relaxers are typically used to control curly or unruly hair. They function to straighten hair by modifying hair fibers and weakening specific bonds. This procedure produces a smooth, upright, and streamlined appearance.
The hair relaxer market is expanding swiftly, particularly in North America. There are numerous brands and varieties of hair relaxers, ranging from those that contain lye to those that do not. The lye-free hair relaxers are considered gentler and less detrimental to the hair than their lye-based counterparts, but they are typically less effective. Hair Relaxer Market in North America has expanded exponentially over time. The United States dominates the market, accounting for the majority of sales in North America. Canada, Mexico, and the Caribbean are examples of countries that closely follow this trend.
The increase in demand for hair relaxers can be attributed to a number of factors. Current fashion trends favor a sleek, upright appearance, which is one of the primary factors. Additionally, many individuals consider using hair relaxers to reduce styling time and effort. They provide a simpler and quicker way to style hair, particularly for busy individuals. In addition, the adoption of more inclusive aesthetic standards has increased the demand for hair relaxers. Diverse cultural and racial groups have embraced hair relaxers as a means to attain the desirable appearance.
Key Regions and Countries
North America
- US
- Canada
- Mexico
Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
Key Players Analysis
The global Hair Relaxer Market is highly competitive, with a number of major competitors vying for market share. These businesses have created a highly competitive landscape that is in continual flux, as a result of shifting consumer preferences, product innovation, and marketing strategies.
L'Oréal, a Paris-based cosmetics and beauty products corporation, is one of the top competitors in the global hair relaxer market. The superior reputation of L'Oreal's hair relaxer brands, such as Mizani and SoftSheen-Carson, is supported by a substantial investment in research and development.
Unilever, a British-Dutch consumer products company whose brands include TRESemme and Dove, is another major participant in the hair relaxer market. Additionally, Unilever places a strong emphasis on innovation and R&D, continually introducing new hair relaxer products that appeal to various hair types and preferences.
Procter & Gamble, an American multinational consumer products corporation, Avlon Industries, an American hair care company, and Revlon, an iconic cosmetics company, are also significant players in the hair relaxer market.
Top Key Players in Hair Relaxer Market
- Jotoco Corp.
- L'Oreal SA
- Laboratoire Native
- Avlon Industries Inc.
- MacAndrews & Forbes
- Henkel AG & Co. KGaA
- Procter & Gamble
- REVLON
- Epitomi Technology Inc.
- Softsheen-Carson
- Mega Growth
- Unilever
- Croda International Plc
- Other Key Players
Recent Development
In 2021, With recent developments generating headlines in the industry, The Global Hair Relaxer Market is enduring a significant transformation. L'Oréal Paris made a brave move by acquiring the natural hair care brand Mielle Organics, which specializes in hair relaxers. This acquisition signifies a significant shift toward natural and organic ingredients in hair relaxers, with the goal of providing consumers with healthier and safer options.
In 2022, And it appears that L'Oréal Paris is not the only significant industry actor seeking change. SheaMoisture, a prominent natural hair care brand that specializes in hair relaxers, was acquired by Unilever. This acquisition strengthened Unilever's market position and demonstrated the company's commitment to supplying high-quality and environmentally friendly hair relaxer options.
In 2023, Even more recently, Procter & Gamble made the innovative announcement that they will launch a new brand of hair relaxer called Pantene Relax. This new brand is anticipated to utilize innovative formulations and cutting-edge technologies to offer superior hair relaxer options to consumers.
Report Scope:
Report Features Description Market Value (2022) USD 796.8 Mn Forecast Revenue (2032) USD 1103.9 Mn CAGR (2023-2032) 3.4% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Type (Thio Relaxer, Alkaline and Lye Relaxer, No Lye Relaxer, Down Perm)
By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels)
By End-Use (Commercial Use, Home Use)Regional Analysis North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Jotoco Corp., L'Oreal SA, Laboratoire Native, Avlon Industries Inc., MacAndrews & Forbes, Henkel AG & Co. KGaA, Procter & Gamble, REVLON, Epitomi Technology Inc., Softsheen-Carson, Mega Growth, Unilever, Croda International Plc, Other Key Players Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) -
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- Jotoco Corp.
- L'Oreal SA
- Laboratoire Native
- Avlon Industries Inc.
- MacAndrews & Forbes
- Henkel AG & Co. KGaA
- Procter & Gamble
- REVLON
- Epitomi Technology Inc.
- Softsheen-Carson
- Mega Growth
- Unilever
- Croda International Plc
- Other Key Players