Global Erotic Lingerie Market Forecast, Trend Analysis and Competition Tracking - Market Insights: 2015 - 2031

Erotic Lingerie Market Overview

Erotic lingerie is referred to a category of women’s clothing which involves undergarments, lightweight robes, and sleepwear. Lingerie are made of smooth, stretchy, and lightweight fabrics namely satin, chiffon, silk, lycra, and others. These fabrics are obtained from natural fibre such as silk or cotton or synthetic fibre such as nylon or polyester. Lingerie products are available in a wide variety of sizes, colors, patterns, designs, brands, and materials in the market and are the most in demand across the globe.

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The global erotic lingerie market is segregated into types, distribution channels, and regions. With respect to type, the global erotic lingerie market is distributed into bra, brief, shapewear, camisole, and other product types. On the basis of distribution channel, the global erotic lingerie market is sub-segmented into supermarkets/hypermarkets, specialty stores, online retail, and other distribution channels. On the basis of region, the global erotic lingerie market is sub-segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Erotic Lingerie Market Dynamics

The global erotic lingerie market is primarily led by the increasing preference of premium brands among women. In addition, active distribution channel present in the market play a vital role that leads to a growth in the demand for erotic lingerie among customers. Owing to the popularity of online shopping, manufacturers of lingerie are focusing on the advancement of websites with complete product details such as the exact size, etc.  Preference of fashionable clothes among women is increasing around the world. Manufacturers of lingerie are focused on introducing modern technologies and fabrics in order to develop new products to satisfy the changing consumer tastes and preferences. Consumers across the globe are adding a shared style to underwear designs, which in turn increased the penetration of erotic lingerie. These factors are expected to further complement the revenue growth trajectory of the global erotic lingerie market over the forecast period.  However, poor quality clothing is one of the hindrances in the global erotic lingerie market industry due to several issues such as itchiness, rashes, and improper shaping in body. Moreover, the increase in disposable incomes, and the growing middle class in the emerging markets have let the entry of global markets, and multinational companies, which in turn is expected to proliferate the growth of the global erotic lingerie market in the years to come.

Regional Analysis

The global erotic lingerie market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa.

Markets in the Asia Pacific region are expected to account for the largest share due to the increasing disposable incomes, the increased urbanization, and the exposure to a western culture increasing investments in marketing and infrastructure by the prominent Market players in this region.

COVID-19 Impact Analysis

Apart from the impacts on human life, this pandemic has inflicted an invariable blow to industries across the world. This novel virus has caused unprecedented damage on trade as a whole, as well as the global economy. As this deadly virus continues to wreak havoc, it has left several industries and economies in a stage of uncertainty and market volatility in its wake. It has also put a strain on investments and scheduled plans across various sectors. At the nexus of this pandemic, China’s impaired manufacturing and production operations have adversely affected global supply chains, leaving China’s economy in absolute disarray. These respectively imposed shutdowns/lockdowns were meant to slow the trajectory of this virus, but have resulted in the crashing of economic outputs, further causing financial panic across a wide range of markets; it even led to the curtailing general travel, leisure and social living. During the first half of 2020, there was a sharp decline in trade activities, which caused the global economy to shrink by 3%, only to partially recover in the second half of that year. With the abatement of the second wave, and increased vaccination initiatives, there are visible signs of improvement across various sectors based in numerous countries.

Competitive Landscape

• Adore Me
• Agent Provocateur
• Amante
• Ann Summers
• Bluebella
• Felina
• Frederick’s of Hollywood Operating Company LLC
• La Perla
• L Brands Inc.
• PVH Corporation
• Other players

Report Scope

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• Forecast Period: 2022-2031
• Actual Year: 2021
• Historical Data Available for: 2015-2020

Key Regions Covered

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Israel
  • Rest of MEA

Key Segments Covered in Global Erotic Lingerie Market by Product Type

• Bra
• Brief
• Shapewear
• Camisole
• Other Product Types

Key Segments Covered in Global Erotic Lingerie Market by Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Other Distribution Channels