Global Equine Nutrition Market Forecast, Trend Analysis & Competition Tracking - Global Industry Insights 2015 to 2031

Over the last decade, there has been a steady increase in the registered number of equine diseases. Equine Infectious Anemia (EIA) is a common equine disease found all over the world. This disease in certain countries such as Iceland and Japan appears to be rare or almost non-existent. The examination revealed that the most common denominator in horses was the lack of sufficient nutrition. Horses are not fed adequate amounts of feed to sustain their daily activity. Exercise, lactation, and metabolic growth, all require significant amounts of energy. Still, about appropriate nutrition, most horse owners or other end-users do not consider their respective animal's intake of caloric needed. The resulting outcome is usually one where the horse develops various avoidable diseases.

Owing to the various health concerns faced by horses, most equine owners and veterinarians are steadily transitioning towards adopting nutritional products, increasing the demand for these products, creating subsequent revenue growth opportunities for the market player over the next decade.

Global Equine Nutrition Market Revenue Outlook:

The global equine nutrition market is valued at US$ 1,170.0 Mn in 2021 and is projected to register а САGR of 3.1% by 2031.

The global equine nutrition market is segmented on - product type, horse type, distribution channel, and region. The following market classifications are made based on product type - supplements, treats, vitamins, cereals, and oils. The supplements sub-segment currently accounts for the largest revenue share in the global equine nutrition market. Concerning the horse type segment, the market is categorized into senior/old, performance/professional, mare and foal, other horse types. Among these sub-segments, the performance/professional segment is expected to account for a significant revenue share in the global market. The distribution channel of this market is categorized as offline (includes supermarket/hypermarket, specialty/retail stores) and online (includes e-commerce websites, company-owned websites). The offline sub-segment accounted for the majority revenue share of the distribution channel segment. The market for equine nutrition is segmented region-wise into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Among these regions, Asia-Pacific markets are projected to account for the majority revenue share, owing to the significant presence of chemical industries in this area. Similarly, each region in this report is further segmented according to respective countries, revenues, economic growth rates, etc.

Increasing Popularity of Equestrian Sports is Expected to have A Positive Impact on the Market

Equestrian sports are steadily becoming popular sporting events around the world, particularly in developed regions. Horse racing, dressage, competitions, endurance races, etc., are some of the major horse racing events held internationally. Due to the intensely competitive nature of equestrian sports, the demand for impeccable horses continues to grow. The nutritional requirements of these horses are of paramount importance. As such, equine nutrition is a heavily focused aspect of the horse racing industry. Specialty diets containing multivitamins, minerals, etc., can improve performance and meet the horse's high-energy requirements.

Increasing Number of Common Equine Disorders Are Demanding for Proper Equine Nutrition

Horse supplements are nutritional supplements often used in horse diets. Common equine disorders, such as vomiting, diarrhea, and dysuria, can be treated with digestive oils and medications. Therefore, the consumption of these necessary supplements has proven to be advantageous for a horse's health and is slated to influence the projected revenue growth of this sector. The most common issue horse owners face - the increasing incidence of equine diseases, including joint, bacterial, and upper respiratory tract infections. Therefore, the demand for equine health products, including supplements containing vitamins, minerals, amino acids, and other micronutrients, is subsequently increasing.

Fake Brands May Hamper Market Growth

Fraudulent equine supplements are the biggest threat to the market, which hinders its revenue growth as these products may harm equine health. Due to fake brands and inferior quality products, owners' adoption of equine nutrition supplements is gradually shifting towards alternative products, which is likely to hinder the projected revenue growth of this global market.

Booming Horse-Riding Industry Is Expected to Create Lucrative Opportunity for The Player

A booming horse-riding industry is also expected to create lucrative revenue growth opportunities in the field of equine nutrition, as the increase in the number of horse riders are slated to have a positive impact on demand for various types of horses along with their respective maintenance and dietary products, and is anticipated to create additional revenue growth opportunities.

• In recent years, there has been an unprecedented increase in horse riders, as recorded by various prominent horse riding clubs worldwide. According to data presented by the British Equestrian Trade Association, there has been an increase in the number of individuals (from 2.7 million in 2015 to over 3 million presently) who have ridden a horse at once in the past 12 months. The number of regular riders (those who have ridden at least once a month for the past 12 months) has risen from 1.3 million in 2015 to over 1.8 million at this given time. This given increase in the number of riders is expected to boost the demand for necessary nutritional products for a horse's wellbeing.

Major Key Developments

• In June 2021, Europe-based company IVC Evidensia launched EquiXcellence – a range of equine nutritional health and wellbeing supplements.

• In May 2021, Alltech launched a new Lifeforce line, a premium equine supplement, to the market.

• In August 2020, Archer-Daniels-Midland Company launched the Forage First GS supplement for working horses. This animal nutrition formulated will provide nutritional support for equine gastrointestinal health and aids in the relief of gastric discomfort.

Competitive Landscape

The equine nutrition market landscape appears highly consolidated, with a significant chunk of it being dominated by players.

• ADM

• Mars Incorporated, Inc.

• Covetrus, Inc. (SmartPak Equine LLC)

• Central Garden & Pet Co

• Countryside Feed

• Himalayan Horse

• Kentucky Equine Research

• Excel Equine Feeds

• The Pure Feed Company Limited

• Other Key Players

Report Scope

• Forecast Period: 2022-2031

• Actual Year: 2021

• Historical Data Available for: 2015-2020

Key Regions Covered

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East & Africa

Key Segments Covered

Equine Nutrition Market, By Product Type

• Supplements

• Treats

• Vitamins

• Cereals

• Oils

Equine Nutrition Market, By Horse Type

• Senior/Old

• Performance/Professional

• Mare and Foal

• Other Horse Types

Equine Nutrition Market, By Distribution Channel

• Offline

  • Supermarkets/Hypermarkets

  • Specialty/Retail Stores

• Online

  • E-commerce Websites

  • Company-owned Websites