Bone Broth Market Report By Type (Beef Bone Broth, Chicken Bone Broth, Fish Bone Broth, Turkey Bone Broth, Pork Bone Broth, Others), By Application (Cooking Ingredient, Ready-to-Drink Beverage, Base for Soups and Stews, Nutrient Supplement, Others), By End User (Retail Consumers, Foodservice Industry, Healthcare Institutions, Others), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033

Report Overview

The Global Bone Broth Market size is expected to be worth around USD 2.6 billion by 2033, from USD 1.7 billion in 2023, growing at a CAGR of 4.6% during the forecast period from 2024 to 2033.

The bone broth market centers around nutrient-rich broths made from simmering animal bones and connective tissues. This market has seen significant growth due to increasing consumer interest in health and wellness products. Bone broth is valued for its high protein content, essential minerals, and potential health benefits, such as improved joint health and digestion.

The market is driven by a growing trend towards natural and organic foods, the rise of health-conscious consumers, and the popularity of paleo and keto diets. Companies in the food and beverage sector are capitalizing on this trend by offering a variety of bone broth products to meet diverse consumer preferences.

The bone broth market is witnessing robust growth, driven by increasing consumer awareness of health and wellness. Bone broth, known for its high nutritional value, is gaining popularity as part of health-conscious diets like keto. The ketogenic diet, which emphasizes high fat, moderate protein, and low carbohydrate intake, saw a surge in popularity with 25.4 million Google searches in 2020, making it the most searched food-related topic globally. This trend underscores the growing mainstream adoption of diets that incorporate bone broth.

According to the World Health Organization (WHO), poor eating habits contribute significantly to various health issues. In the U.S., 34.2% of adults are overweight, 33.8% are obese, and 5.7% are extremely obese. These conditions are linked to chronic illnesses such as heart disease, cancer, and stroke. WHO states that up to 80% of heart disease, stroke, Type 2 diabetes, and 40% of cancer cases could be prevented through better nutrition, increased physical activity, and tobacco cessation. The rise in health consciousness and preventive healthcare practices is driving the demand for nutritious foods like bone broth.

Bone broth is rich in collagen, amino acids, and minerals, which support joint health, digestion, and skin vitality. Its inclusion in the keto diet and other health-focused eating plans highlights its growing acceptance and market potential. The increasing prevalence of chronic diseases and the shift towards healthier lifestyles are key factors propelling the bone broth market.

In conclusion, the bone broth market is poised for significant growth due to rising health awareness and the popularity of diets like keto. The market is expected to expand as consumers continue to seek nutrient-dense, health-promoting foods. This trend aligns with broader efforts to improve nutrition and prevent chronic diseases, positioning bone broth as a key component in the health and wellness sector.

Key Takeaways

• Market Value: The global bone broth market is projected to grow from USD 1.7 billion in 2023 to USD 2.6 billion by 2033, with a CAGR of 4.6%.
• Type Analysis: Beef Bone Broth dominates with 45% due to high collagen content and availability; popular for joint and skin health.
• Application Analysis: Ready-to-Drink Beverage dominates with 40% due to convenience and health benefits; favored by modern lifestyles.
• End User Analysis: Retail Consumers dominate with 60% due to health trends and product availability; bone broth widely available in retail stores.
• Dominant Region: North America holds 41% market share; leading due to high consumer awareness and availability.
• High Growth Region: Europe follows with 30% market share; growing popularity driven by health and wellness trends.
• Analyst Viewpoint: The bone broth market shows steady growth with increasing consumer awareness and versatile applications. Competition is expected to intensify, especially in the RTD segment. Future growth will be driven by innovation in product offerings and expanding market reach.
• Growth Opportunities: Key players can leverage the growing consumer interest in health and wellness, expand product portfolios, and enhance distribution channels to capitalize on the expanding bone broth market.

Driving Factors

Rising Health Consciousness and Wellness Trend Drives Market Growth

The growing awareness of the health benefits associated with bone broth has significantly contributed to the market's expansion. Consumers are increasingly prioritizing their health and well-being, leading to a higher demand for nutrient-rich and natural products. Bone broth is recognized for its high collagen content, which supports skin, joint, and gut health, making it a popular choice among health-conscious individuals.

For instance, brands like Kettle & Fire and Bonafide Provisions have effectively marketed bone broth as a "superfood," emphasizing its nutrient density and health benefits. This trend is further amplified by the broader wellness movement, where people seek products that offer functional health benefits. The increasing consumer preference for clean-label products and the rising inclination towards functional foods are key drivers in this growth. This health-conscious trend interacts synergistically with the convenience and dietary trends, boosting the overall demand for bone broth.

Growing Popularity of Paleo and Keto Diets Drives Market Growth

The rise in popularity of the Paleo and Keto diets has been a major driver of the bone broth market. These diets focus on the consumption of high-protein, nutrient-dense foods, and bone broth fits perfectly into this category. Bone broth is rich in collagen, gelatin, and essential minerals, making it a favored choice among those following these diets. Companies like Bare Bones and Ancient Nutrition have successfully tapped into this trend by offering bone broth products tailored for Paleo and Keto dieters.

The popularity of these diets is evident from the increasing number of consumers adopting them, which in turn boosts the demand for bone broth. For example, the Keto diet market alone is projected to reach $15.6 billion by 2027, with a CAGR of 5.5%. The intersection of diet trends with the health and wellness movement further enhances the appeal of bone broth, solidifying its position in the market. This dietary trend also complements the convenience and versatility of bone broth products, making them an integral part of modern dietary practices.

Convenience and Versatility Drive Market Growth

The convenience and versatility of bone broth products have been pivotal in expanding the market. Busy lifestyles and the need for quick, nutritious meal options have led to the development of various bone broth formats, such as powders, concentrates, and ready-to-drink or ready-to-eat varieties. These products can be easily integrated into meals, smoothies, or consumed directly, catering to a wide range of consumer preferences.

Companies like Kettle & Fire and Bonafide Provisions have been at the forefront of this innovation, offering diverse bone broth products that meet different consumer needs. The introduction of frozen, shelf-stable, and portable bone broth options has made it more accessible and appealing. Market research indicates that the convenience food sector, including bone broth, is expected to grow significantly, with consumers willing to pay a premium for products that offer health benefits along with ease of use. The versatility of bone broth not only attracts health-conscious consumers but also aligns with dietary trends and busy lifestyles, creating a robust demand that drives market growth.

Restraining Factors

Perceived Unpleasant Taste and Texture Restrains Market Growth

The taste and texture of bone broth can limit its appeal to a broader audience. Many consumers find its rich, savory flavor and gelatinous texture unappealing, especially if they are not used to it. This can restrict bone broth's adoption beyond health-conscious groups and those following specific diets like Paleo or Keto. Efforts by companies such as Kettle & Fire to offer flavored varieties and promote bone broth as a versatile ingredient aim to address this issue.

However, these efforts have yet to fully overcome the widespread perception barrier. For example, consumer surveys indicate that a significant percentage of potential buyers are deterred by the product's taste and texture. This perception challenge can slow market growth, as it prevents bone broth from reaching a wider consumer base.

High Cost and Premium Pricing Restrains Market Growth

The high cost and premium pricing of bone broth can be a major deterrent for many consumers. Bone broth is often more expensive than other broths and stocks due to the long simmering process and high-quality ingredients required for its production. This premium pricing can put it out of reach for price-sensitive consumers or those who see it as a niche product.

Despite efforts by brands like Bare Bones to introduce more affordable options, the overall perception of bone broth as a costly item persists. Market data shows that cost is a significant factor influencing consumer decisions, with many opting for cheaper alternatives. This pricing barrier limits the market's expansion, especially in regions where consumers are highly price-conscious.

Type Analysis

Beef Bone Broth dominates with 45% due to its high collagen content and wide availability.

Beef bone broth holds the largest market share in the bone broth market, dominating with 45%. This popularity can be attributed to its high collagen content, which is beneficial for joint and skin health. Additionally, beef bones are more readily available than other types, making production more scalable and cost-effective.

The rich flavor and nutrient profile of beef bone broth also make it a preferred choice among consumers. Brands like Kettle & Fire and Bonafide Provisions have capitalized on this preference by offering a variety of beef bone broth products, ranging from traditional broth to convenient, ready-to-drink options. The growing awareness of the health benefits of collagen has further driven demand, with many consumers incorporating beef bone broth into their daily routines as a nutritional supplement.

Chicken bone broth is another significant sub-segment, valued for its lighter flavor and versatility. It is particularly popular among consumers who prefer a milder taste or who use bone broth as a base for soups and stews. Chicken bone broth is also seen as a nutritious option for those recovering from illness, due to its gentle and nourishing properties. Despite its lower market share compared to beef, chicken bone broth continues to grow, supported by brands like Bare Bones and Ancient Nutrition.

Fish, turkey, and pork bone broths occupy smaller market shares but are gradually gaining traction. Fish bone broth, rich in omega-3 fatty acids, appeals to health-conscious consumers looking for a unique nutrient profile. Turkey bone broth is often marketed around festive seasons and for its distinct flavor. Pork bone broth, known for its rich taste, is favored in certain culinary traditions and among consumers seeking variety.

Application Analysis

Ready-to-Drink Beverage dominates with 40% due to convenience and health benefits.

The ready-to-drink (RTD) beverage segment is the dominant application in the bone broth market, holding 40% of the market share. The convenience of RTD bone broth products aligns well with modern consumer lifestyles, where quick and easy nutrition is highly valued. Brands like Kettle & Fire and Bonafide Provisions have innovated in this space, offering shelf-stable and portable bone broth drinks that cater to on-the-go consumption.

The health benefits of bone broth, such as gut health support and high protein content, make it an appealing choice for consumers seeking functional beverages. The rise of health and wellness trends has significantly boosted the demand for RTD bone broth, as consumers look for nutritious alternatives to traditional beverages.

Cooking ingredients and base for soups and stews are other significant applications, driven by bone broth's rich flavor and nutritional benefits. Many consumers use bone broth as a base for cooking to enhance the flavor and nutritional value of their dishes. This segment appeals to home cooks and food enthusiasts who value natural and wholesome ingredients.

Nutrient supplements represent a growing application, with bone broth powders and concentrates being used by those seeking targeted health benefits, such as improved joint health and better digestion. These products are often marketed alongside fitness and wellness regimes, further driving their adoption.

The "Others" category, though smaller, includes innovative uses such as in pet foods and beauty products. The versatility of bone broth allows for its integration into a wide range of products, expanding its market reach.

End User Analysis

Retail Consumers dominate with 60% due to health trends and product availability.

Retail consumers represent the largest end-user segment in the bone broth market, dominating with 60%. This dominance is driven by the increasing health consciousness among individuals and the widespread availability of bone broth products in retail stores and online platforms.

Consumers are becoming more aware of the health benefits associated with bone broth, such as improved gut health, better skin elasticity, and joint support. This awareness, coupled with the convenience of purchasing bone broth products from supermarkets and e-commerce sites, has significantly boosted retail sales. Brands like Kettle & Fire and Bonafide Provisions have a strong presence in the retail market, offering a variety of bone broth options that cater to different consumer preferences.

The foodservice industry is another important segment, utilizing bone broth in restaurant menus and prepared foods. The rich flavor and health benefits of bone broth make it a popular choice for chefs looking to enhance their dishes. Bone broth's versatility as a cooking ingredient and base for soups and stews ensures its steady demand in this segment.

Healthcare institutions, including hospitals and wellness centers, are increasingly incorporating bone broth into patient diets for its nutritional benefits. Bone broth is often recommended for patients recovering from surgery or illness due to its easily digestible nature and high nutrient content. This segment, while smaller, plays a crucial role in promoting bone broth as a health-supportive food.

The "Others" category includes niche markets such as pet nutrition, where bone broth is used as a supplement in pet foods due to its rich nutrient profile. This segment, though limited, represents an innovative use of bone broth, expanding its application beyond human consumption.

Key Market Segments

By Type

• Beef Bone Broth
• Chicken Bone Broth
• Fish Bone Broth
• Turkey Bone Broth
• Pork Bone Broth
• Others

By Application

• Cooking Ingredient
• Ready-to-Drink Beverage
• Base for Soups and Stews
• Nutrient Supplement
• Others

By End User

• Retail Consumers
• Foodservice Industry
• Healthcare Institutions
• Others

Growth Opportunities

Product Innovation and Diversification Offers Growth Opportunity

As the bone broth market evolves, there is significant potential for product innovation and diversification. Companies can develop new flavors, textures, and formats to meet diverse consumer preferences and expand their audience. For instance, Bonafide Provisions has introduced bone broth-based seasonings and dry soup mixes. These products make it easy for consumers to add bone broth to various recipes.

Additionally, Kettle & Fire has created frozen bone broth products. These options offer longer shelf life while maintaining freshness. Innovative products can attract more consumers and drive market growth. The global bone broth market is expected to grow at a CAGR of 7.8% from 2021 to 2028. Product innovation will likely be a key driver in this growth, enabling brands to stand out in a competitive market.

Expansion into Foodservice and Hospitality Sectors Offers Growth Opportunity

The foodservice and hospitality sectors present a growth opportunity for bone broth manufacturers. As more consumers seek healthy dining options, restaurants and hotels can capitalize on bone broth's health benefits. Some high-end restaurants already offer bone broth-based drinks and soups. These additions appeal to health-conscious diners.

Collaborations with foodservice establishments can help bone broth brands reach new customers. This strategy can boost sales and brand visibility. For example, partnering with popular restaurants can introduce bone broth to a wider audience. The foodservice market is projected to grow, providing a fertile ground for bone broth products.

Trending Factors

Clean Label and Transparency Are Trending Factors

Consumers increasingly demand transparency in their food and beverage choices. In the bone broth market, brands that focus on clean labels and minimal processing can appeal to this trend. Companies like Bare Bones emphasize using simple, recognizable ingredients. They provide detailed information about their production processes. This transparency builds consumer trust and loyalty.

As more consumers seek authentic and straightforward products, brands with clean labels can stand out. The clean label market is expected to grow, driven by consumer demand for simplicity and authenticity. This trend aligns with broader movements toward health and wellness in the food industry.

Functional and Fortified Bone Broth Products Are Trending Factors

There is a growing interest in functional foods and beverages. Consumers want products that offer additional health benefits. Bone broth fortified with extra nutrients or functional ingredients is becoming popular.

For example, Ancient Nutrition offers bone broth protein powders with herbs and spices. Bonafide Provisions has introduced bone broth beverages with probiotics and prebiotics, targeting gut health. These products cater to consumers seeking multifunctional benefits. The functional food market is projected to grow, driven by health-conscious consumers. Fortified bone broth products align with this trend, offering added value beyond basic nutrition. This trend is expected to continue, supporting market growth and innovation.

Regional Analysis

North America Dominates with 41% Market Share

North America's dominance in the bone broth market, with a 41% share, is driven by high health awareness and a strong wellness culture. Consumers in the region are increasingly seeking nutrient-rich, functional foods, boosting bone broth's popularity. The presence of key market players like Kettle & Fire and Bonafide Provisions also contributes to market growth. These companies leverage advanced marketing strategies and product innovations, attracting a broad consumer base.

North America's well-developed retail infrastructure supports the widespread availability of bone broth products. The region's robust e-commerce sector facilitates easy access to these products, enhancing consumer reach. Additionally, the high disposable income levels allow consumers to afford premium-priced bone broth products, further propelling market growth. The trend towards organic and clean-label products also fuels demand.

North America's market presence is expected to remain strong. The region's focus on health and wellness trends will continue to drive demand for bone broth. The market is projected to grow steadily, with a CAGR of around 6% over the next five years. Innovations in product formulations and expanding retail networks will further boost market expansion.

Market Share Analysis by Region

• Europe: Europe holds a 30% market share. The region's demand is driven by increasing health consciousness and the popularity of functional foods. Growth in this market is supported by a strong tradition of broths and soups in European cuisines.
• Asia Pacific: Asia Pacific accounts for 15% of the market share. The region's growth is fueled by rising disposable incomes and a growing interest in Western health trends. The market is expected to grow at a CAGR of 8% over the next few years.
• Middle East & Africa: This region holds a 7% market share. Growth is slower but is driven by an increasing awareness of health benefits and the expansion of modern retail channels.
• Latin America: Latin America has a 7% market share. The market is expanding due to growing health awareness and the introduction of bone broth products by local and international brands. The region is projected to see moderate growth with a focus on natural and functional foods.

Key Regions and Countries

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

The Bone Broth Market features a dynamic array of companies, each contributing to market trends with their unique positioning and products. Leading this sector, companies like Kettle & Fire and Pacific Foods of Oregon, LLC are pivotal, offering a broad range of organic and sustainably-sourced bone broth products. Their emphasis on quality and accessibility has garnered a significant consumer base and has set industry standards.

Bonafide Provisions LLC and Ancient Nutrition capitalize on the health and wellness trend, focusing on nutritional benefits and ancient health practices to appeal to health-conscious consumers. This strategic alignment with wellness trends significantly enhances their market influence.

Niche players like The Osso Good Co. and Bare Bones Broth Co. distinguish themselves with artisanal and specialty offerings, which cater to gourmet consumers and dietary-specific markets, strengthening their positions within the market.

Emerging brands such as BRU Broth and LonoLife are innovating with ready-to-drink and convenient packaging solutions to meet the increasing demand for on-the-go health food options, thus expanding their consumer reach.

Additionally, companies like Vital Proteins LLC and Brodo Broth Co. integrate bone broth into broader health and lifestyle product lines, thereby leveraging cross-product synergies to enhance consumer engagement and brand loyalty.

Overall, the strategic approaches of these companies, from premiumization to health-centric marketing, collectively drive the growth and diversification of the Bone Broth Market. Their efforts not only cater to evolving consumer preferences but also foster competitive dynamics within the industry.

Market Key Players

• Pacific Foods of Oregon, LLC
• Kettle & Fire
• Bonafide Provisions LLC
• Ancient Nutrition
• The Osso Good Co.
• EPIC Provisions
• Bare Bones Broth Co.
• BRU Broth
• Vital Proteins LLC
• Paleo Broth Company Ltd.
• LonoLife
• Brodo Broth Co.
• Au Bon Broth
• Osso Good Life, LLC
• Fond Bone Broth

Recent Developments

• On January 19, 2024, Waitrose has seen a significant rise in the popularity of bone broth, with sales of Borough Bone Broth increasing by 48% in the past three months. Searches for 'bone broth' on Waitrose.com have surged by 163%, driven by its perceived health benefits and celebrity endorsements.
• On January 22, 2024, Freja, a bone broth brand, has secured £2 million in funding from prominent figures in the FMCG industry and sports personalities. Founded in March 2020, Freja has shown impressive growth of 400% per year. The brand offers a range of natural bone broths rich in protein and collagen, targeting various health benefits including gut health and immune support.
• On March 14, 2024, Furvor, a pet wellness brand, has introduced a new bone broth formula for dogs called Mobility Support Broth. This formula is designed to support muscle and joint health in dogs with mobility issues. It contains human-grade, all-natural ingredients including proteins, collagen, amino acids, fats, vitamins, and minerals.
• On May 22, 2024, Nova Dog Chews has unveiled a new product line featuring Bone Broth and Sauce, specifically designed to cater to the dietary needs of dogs. The bone broth is simmered for a minimum of 12 hours to extract collagen and remove fat, resulting in a low-calorie, fat-free broth. This launch aims to provide a nutritious and palatable option for dog owners seeking to enhance their pets' diets.

Report Scope