Blanket Market By Material Type(Wool, Polyester, Cotton), By Product Type(Regular Blanket, Electric Blanket), By Application(Hospital, Household, Hotel), By Distribution Channel(Online, Offline) By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Global Blanket Market size is expected to be worth around USD 23.42 Bn by 2032 from USD 14.52 Bn in 2022, growing at a CAGR of 4.9% during the forecast period from 2023 to 2032.

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Report Overview

The Global blanket market, which consists of the global production, distribution, and sales of blankets, extends back thousands of years, as evidenced by the blankets' use by ancient civilizations. Today, blankets are used for a variety of purposes, spanning from home décor and bedding to outdoor activities. The mission of the blanket market is to provide its customers with high-quality, comfortable, and durable blankets made from natural or synthetic fibers, such as cotton, wool, or polyester, and available in a variety of styles and sizes, ranging from throw blankets to oversized comforters, ensuring that they provide warmth, softness, and breathability. These blankets are simple to maintain and durable enough to provide years of warmth.

Blankets are an essential part of our daily existence, providing not only warmth and comfort but also additional advantages beyond their primary function. Particularly, high-quality blankets have been shown to improve the overall ambiance of a room, reduce tension and anxiety, enhance sleep quality, and provide an eco-friendly alternative to electric blankets and space heaters.

The blanket market has witnessed several significant innovations, such as the introduction of new materials and designs, and the development of heated blankets with customizable heating and temperature control. With the increasing prevalence of smart blankets controlled by digital devices such as smartphones, the emergence of weighted blankets designed to reduce anxiety and improve sleep quality is another essential innovation.

The blanket market is a significant segment of the global textile industry, attracting investments from major companies such as Walmart, Amazon, Target, and Macy's, which sell blankets in a variety of designs, materials, and price points. To meet consumer requirements, the blanket market has expanded beyond traditional retail sales to include hotels, hospitals, and airlines, among other products and services.

The blanket market is anticipated to expand at a stable rate over the next decade, propelled by rising consumer demand and increased industry investment. It is segmented by type, material, application, distribution channel, and geography, with blankets being widely used for applications such as bedding, home decor, outdoor activities, and industrial purposes. The bedding segment is anticipated to lead the market, followed by the home decor segment.

Driving factors

Rising Consumer Demand

Rising consumer demand is one of the driving factors behind the growth of the blanket market. As temperatures drop during colder months, people are looking for ways to stay warm and comfortable, and blankets have become an attractive option. Blankets are used for a variety of purposes such as bedding, home decor, and outdoor activities. Blankets come in different styles and sizes, from throw blankets to oversized comforters, providing options for customers with varying needs.

Wide Range of Materials

The availability of a wide range of materials is a crucial driving factor for the blanket market. Blankets are available in various materials, such as cotton, wool, synthetic fibers, and blends of these materials. This variety of materials offers something for everyone, from customers with specific material preferences to those with varying budgets.

Cotton is a popular material for blankets as it is lightweight, breathable, and soft, making it perfect for summer and spring use. Wool is another popular material for blankets as it is warm and cozy, making it ideal for colder weather. Synthetic fibers such as polyester are also commonly used in the production of blankets as they are durable, easy to care for, and affordable.

Home Decor Trend

The home decor trend is a significant driving factor in the Global blanket market. Blankets are not just for warmth and comfort; they are also seen as a crucial component in creating a cozy and inviting atmosphere in homes. Blankets come in different designs, patterns, and colors, making them perfect for use as home decor accessories.

People use blankets in various ways to enhance their home decor. For example, throw blankets are used to drape over sofas, chairs, or beds, providing a pop of color or pattern to a room. Bedding sets that come with matching blankets and pillows are used to create a cohesive and coordinated look in a bedroom. Additionally, oversized blankets are often used as area rugs, providing a cozy and inviting feel to living spaces.

Affordability

Economic factors such as affordability and value for money are also playing a crucial role in driving blanket sales. As consumers look for ways to save money without sacrificing comfort and warmth, blankets have become a highly desirable option.

Technological Advances

Technological advancements in the production of smart textiles could have a significant impact on the blanket market. These textiles can regulate temperature and humidity levels, making them ideal for use in blankets.

Restraining Factors

Global Arena of Blankets

In the competitive field of blankets, there are a number of factors that can hinder a company's success. These include market saturation with existing brands and competitors, limited consumer demand for blankets in certain regions or seasons, high production costs and low-profit margins, fluctuating raw material prices, and the blanket market's strict quality regulations and standards. With strategic planning and an emphasis on innovation, however, it is possible to surmount these obstacles and achieve success.

Establishing a Powerful Brand Presence in the Global Blanket Market

In the blanket industry, market saturation with existing brands and competitors is a common issue. With so many brands available, it can be difficult to attract customers and separate out. To combat this, businesses can concentrate on establishing a strong brand presence through efficient marketing strategies, social media campaigns, and influencer partnerships. Businesses can differentiate themselves on the market and attract loyal consumers by establishing a distinct brand identity and providing superior products.

Increasing Product Offering Diversification to Meet Consumer Demand

The limited demand for blankets in certain regions or seasons is a frequent obstacle for businesses. In milder climates, for instance, there may be less demand for heavy blankets. To address this issue, businesses can diversify their product offerings by producing lightweight blankets or adding throws and pillows to their line. By grasping the specific requirements and preferences of their target market, businesses can customize their products to meet demand and maximize profits.

High prices

In the blanket industry, high production costs and low-profit margins are also typical obstacles. To address this issue, businesses can investigate alternative raw material procurement options, such as partnering with local suppliers or employing sustainable materials. Investing in automation technology and enhancing production processes can also help reduce costs and boost productivity. Businesses can increase profit margins without sacrificing quality if they discover ways to streamline operations and reduce expenses.

Managing the Risk of Fluctuating Raw Material Costs

Uncertainty can be caused by fluctuating raw material costs for enterprises in the blanket industry. To mitigate this risk, companies can implement hedging strategies, such as purchasing basic materials in advance or engaging in long-term supply contracts. In addition, businesses can collaborate with suppliers to identify opportunities for cost savings and negotiate prices.

Covid-19 Impact on Global Blanket Market

The COVID-19 pandemic has affected virtually every industry and market in the globe, including the blanket market. The pandemic has disrupted supply chains, increased demand for specific types of blankets, and altered consumer purchasing patterns. In this article, we will analyze how the pandemic has impacted the blanket market and provide future outlooks.

Supply chain disruptions have been one of the pandemic's most significant effects on the blanket market. The lockdowns and restrictions on international commerce have caused import and export delays, resulting in a dearth of raw materials and finished goods. China, the world's greatest exporter of blankets, was severely impacted by the pandemic, resulting in a decrease in blanket exports to other nations.

The pandemic had a significant impact on the transport industry, which is essential for the global movement of products. The closure of borders and the reduction in the number of international aircraft caused an increase in cargo costs and delivery times. Both the manufacturers and the final consumers have been impacted by the disruptions in the supply chain, which have resulted in a reduction in the supply of blankets and an increase in prices.

Additionally, the pandemic has increased demand for certain varieties of blankets. With consumers spending more time at home, sales of blankets and other bedding products have increased. People have sought methods to make their residences cozier and more comfortable, and blankets have become a popular option. The demand for electric blankets, weighted blankets, and cozy blankets made of natural materials such as cotton and wool has increased.

The pandemic has also increased hospital and healthcare facility demand for blankets. As a result of the increase in patients, hospitals and other medical facilities have sought additional blankets, particularly those manufactured from materials that can be readily disinfected.

The COVID-19 pandemic has significantly altered consumer purchasing patterns, with an increased emphasis on online commerce. Physical stores were forced to close due to social distancing measures and lockdowns, leaving consumers with no choice but to purchase online. This change in consumer behavior has increased the number of online blanket purchases.

Online retailers that offer delivery and curbside retrieval have acquired a competitive advantage in the marketplace. Consumers have grown acclimated to the ease and security of online purchasing, resulting in the expansion of online sales channels. This change in consumer behavior is anticipated to have enduring effects on the blanket market.

By Type Analysis

In terms of the Global blanket market, the Cotton blankets segment has emerged as the dominant segment. These blankets are manufactured from natural cotton fiber, which is breathable and lightweight, making them suitable for all four seasons. In addition to being allergy-free, Cotton blankets are simple to clean and have a soft, smooth texture that can relieve even the most sensitive skin, making them an ideal choice for winter evenings spent cuddling.

The global economy is in a constant state of flux, and as emerging economies such as India, China, and Brazil experience significant development, so does the demand for comfort- and luxury-oriented quality products. Due to its superior quality and durability, the segment of cotton blankets is gaining popularity in these economies.

By Application Analysis

In terms of applications, the largest segment of the Global blanket market is the Household Segment, which caters to families for daily use in living rooms, bedrooms, and other areas of the house. This segment features a vast selection of blankets, ranging from basic cotton blankets to luxurious ones with intricate designs and patterns.

The economic growth of emerging economies such as China, India, and Brazil also contributes to the expansion of the Household Segment, as consumers in these countries increasingly seek out high-quality and comfortable household goods. As a result, the Household Segment is meeting the rising demand for high-quality household goods.

By Distribution Channel

The offline market dominates the Global blanket market when it comes to distribution channels. Customers prefer purchasing blankets in-store because they can handle and feel the product prior to making a purchase. The distribution of blankets is largely facilitated by brick-and-mortar stores, supermarkets, and specialty shops.

The economic development of emerging economies has a significant impact on the growth of the offline segment, as consumers in these economies prefer purchasing blankets from physical stores as opposed to online retailers. To satisfy the rising demand for blankets, retail establishments, supermarkets, and specialty shops are rapidly expanding.

Key Market Segments

Segmentation by Material Type:

• Wool
• Polyester
• Cotton

Segmentation by Product Type:

• Regular Blanket
• Electric Blanket

Segmentation by Application:

• Hospital
• Household
• Hotel

Segmentation Distribution Channel

• Online
• Offline

Growth opportunities

Demand for comfort and warmth is growing

During the winter, blankets are primarily used for warmth and comfort. As the temperature lowers, individuals search for blankets that offer the uttermost comfort and warmth. As winter approaches, the demand for blankets increases, creating a lucrative market for manufacturers.

Diverse Selection of Products

The market for blankets is highly innovative in terms of materials, styles, and patterns. Manufacturers are continually developing new concepts and designs to meet consumers' evolving requirements. There are various types of blankets available on the market, including electric blankets, weighted blankets, heated blankets, and more, giving customers a variety of options.

Increasing demand for home decor

Blankets are utilized not only for warmth and comfort but also to enhance interior design. People prefer blankets that enhance the aesthetics of their living spaces and coordinate with their interior design. Throw blankets, fleece blankets, and knit blankets are used to add color and texture to a room as decorative accessories.

Enhanced Internet Shopping

Online shopping has revolutionized the method that individuals purchase products. The market for blankets is not an exception to this pattern. Customers prefer shopping online for blankets due to the convenience factor. Customers are able to easily compare and purchase the product that suits their needs because online stores offer a vast selection of products at competitive prices. In addition, online stores provide customers with the option to customize their blankets, making them a popular option.

Material and design advancements

Manufacturers are continually experimenting with new materials and styles to make blankets more comfortable, durable, and aesthetically pleasing. Customers can now enjoy a luxurious experience with blankets made of high-quality materials such as wool, silk and cashmere, thanks to research and development in this field. Additionally, innovative designs such as reversible blankets and hand-woven blankets have captivated the interest of consumers.

Increasing Consciousness of Sustainability

The market for blankets is experiencing an increase in consumer sustainability consciousness. People are now more environmentally conscious and prefer sustainable, eco-friendly products. To meet this demand, manufacturers are incorporating sustainable practices into the production of blankets, such as using organic materials and reducing waste.

Latest Trends

Functional Applications

No longer are blankets only used to keep toasty on cold evenings. Blankets have become a necessity for outdoor activities like camping, picnics, and sporting events as interest in them has grown. In response to this trend, manufacturers have designed blankets that are specifically suited for outdoor use. They are portable, lightweight, and water-resistant. These blankets are ideal for individuals who are constantly on the go and require a practical and dependable way to stay toasty and comfortable during outdoor activities.

Innovations in Technology and Production

The development of technology has transformed the way we live, and the blanket industry is no exception. With the advent of new materials, blankets have become more durable, plusher, and user-friendly. Manufacturers have introduced novel fabrics like microfleece and shearling that are in high demand among consumers. These materials are extremely durable and breathable, enabling individuals to effectively regulate their body temperature.

Influence from Social Media Platforms and Influencers

The influence of social media on our daily lives has become significant, and this trend has spread to the blanket market. By promoting trendy and fashionable blankets, fashion and home décor influencers have introduced a new dimension to the blanket industry. Consumers are now more concerned with the appearance of their residences, and blankets have become a focal point in attaining the desired appearance. Many people want their blankets to complement their home's décor, and manufacturers have responded by offering a variety of designs to accommodate this desire.

Emergence of Electronic Commerce Platforms and Online Markets

There has been a significant transition in the blanket industry from physical retailers to e-commerce platforms such as Amazon and eBay. These online marketplaces provide a more convenient and accessible method for purchasing blankets. Before making a purchase, consumers can simply examine and compare the available options from the convenience of their own homes. This development has also led to the emergence of new market participants that operate solely on online platforms. By reducing their administrative expenses, these companies have been able to offer lower prices and improved product quality.

Regional Analysis

The global blanket market is a vast and vital industry that plays a crucial role in numerous civilizations around the globe. North America will account for more than 30.0% of the market's total revenue in 2023, having recently emerged as a dominant force.

North America's dominance in the global market is largely attributable to technological innovation, as the region is home to a number of world-renowned technology companies that are at the forefront of market innovation. Amazon, Microsoft, and Google are just a few examples of these companies that have been instrumental in propelling the growth of the global market by investing significantly in R&D to produce innovative and advanced technologies. With this competitive advantage, North America has become one of the world's fastest-growing regions.

Another factor contributing to North America's market dominance is economic stability. The region's stable economy attracts investors from around the world, with the United States serving as a gateway for global investors, for example. A rigorous legal framework is in place, creating a favorable environment for businesses to flourish, resulting in increased revenue and global market dominance.

North America's highly qualified and diverse labor force is essential to the expansion of the global market. The region is renowned for its high-quality educational system, which produces some of the brightest minds in the world, with expertise in a variety of disciplines. This collection of accomplished professionals is accessible to businesses, contributing to the expansion of the global market.

In addition, infrastructure development is essential to the expansion of the global market, and North America has made substantial investments in this sector. The region's modern and efficient infrastructure facilitates the smooth operation of businesses, and its well-developed transportation networks consisting of modern airports, seaports, and highways facilitate the growth and expansion of the international market.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

The ever increasing demand for comfortable textile products has fueled significant growth in the blanket market, where numerous competitors compete for a larger share of the market. Berkshire Blanket & Home Co., Inc., Jindal Woollen Industries Ltd., American Blanket Company, Vellux, Elite Home Products, and Faribault Mills are among the market leaders in the blanket industry.

Berkshire Blanket & Home Co., Inc. is well-known for its innovative spirit and diverse assortment of blankets, which includes microfleece, sherpa, and knitted blankets. The brand has developed numerous patent-protected products over the years and is widely regarded as an industry pioneer.

Jindal Woollen Industries Ltd. distinguishes itself as a prominent manufacturer of woolen goods, offering a vast selection of wool blankets that are highly regarded for their quality and originality.

Due to the extraordinary quality of its microfleece products, American Blanket Company has garnered rapid traction in the blanket market. This brand has carved out a niche in the market by emphasizing the provision of American-made, high-quality comforters.

Vellux, a well-known brand in the hospitality industry, offers a variety of durable blankets, drapes, and gowns that are simple to maintain. The brand is favored by hotels and resorts, making it a popular option for those in the market for high-quality linen products.

Elite Home Products, a prominent provider of bedding products, is renowned for its innovative designs and an extensive assortment of blankets crafted from various materials. This brand's extraordinary products have garnered numerous accolades, demonstrating its commitment to quality and excellence.

Top Key Players in Blanket Market

• Pendleton Woolen Mills, Inc.
• Biddeford Blankets, LLC
• Kanata Blanket Company
• Boll & Branch LLC
• American Household, Inc.
• Faribault Woolen Mills, Inc.
• Beurer GmbH
• Woolrich, Inc.
• Cuddledown, Inc.
• Morphy Richards Ltd.

Recent Development

As we navigate a world post-pandemic, travel is once again becoming more accessible. However, when travelling, the absence of one's comfortable bed and preferred pillow can make sleep elusive. In response, the blanket market has recently witnessed a rise in weighted travel blankets, which are designed to help users sleep better while travelling.

For instance, in July 2021 Bearaby, a well-known manufacturer of weighted blankets, has recently introduced a new product line called Travel Napper. Travel Napper is a miniature variant of the company's existing weighted blankets, which are known for their comfort and sleep-inducing properties. The Travel Napper weighs a manageable 10 pounds and fits readily in your luggage or carry-on while travelling on planes, railroads, and other forms of public transportation. The new product promises to help travellers sleep better and arrive at their destinations feeling less exhausted.

In November 2019, Casper, for example, released a series of weighted blankets, including 10lb, 15lb, and 20lb versions. The blankets are comprised of a microbead content and a plush cotton exterior that promises to keep users warm and cosy. The colour navy blue emits a cool and soothing atmosphere, making it ideal for those who wish to feel serene before slumber.

These new products demonstrate the growing demand for travel-friendly weighted comforters. While weighted blankets were originally designed for use in the bedroom, the emergence of travel versions demonstrates that people want to experience the benefits of improved sleep while travelling. As we continue to face the obstacles of travel, the market for blankets continues to adapt to meet the requirements of consumers.

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