Global Automotive Wrap Films Market By Films (Window Films, Paint Protection Films, and Wrap Films), By Vehicle (Commercial Vehicles, and Passenger Cars), By Application, By Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023 – 2032

Report Overview

Global Automotive Wrap Films Market size is expected to be worth around USD 40.1 Bn by 2032 from USD 5.2 Bn in 2022, growing at a CAGR of  23.3 %. during the forecast period from 2023 to 2032.

Automotive wrap film is a layer of materials that is applied to the original paint of the vehicles to customize the graphics on the paint, change the appearance of cars, or protect the car from scratches.  These two are the primary purposes of automotive wrap films. It also protects the car from corrosion and dust, which can damage the vehicle in the long-term period. The automotive wrap films allow the customers to customize the appearance of their cars according to their will, and they can also be removed from the car if the customer wants to remove them without any damage to the vehicle. By this way, customers can change the appearance of vehicles to wraps or original paint of cars as per the need.

With the rising demand for the vehicles among individuals across the world. Many individuals are choosing to wrap their vehicles in various wrap films with different designs and graphics. This allows the customers to change the appearance of their vehicle for a short-term period and also provides extra protection to the original paint of the vehicle. Many companies are offering different wrap films in the market with various material types and a variety of graphics. This supports the growth of the overall automotive wrap films market.

Driving Factor

Rising Demand for Mobile Advertising Through Vehicles and Increasing Vehicle Demand is Driving the Growth of Global Automotive Wrap Films Market.

Many companies, government agencies, and organizations are promoting their products and services by wrapping vehicles like buses, cars, and trucks oriented to the promotion of the product and services of respective companies. Companies provide charges to the vehicle owner to apply the wrap of advertisement printed films on the vehicles. Due to this, the companies get to reach a wide range of audiences. With the increasing success of mobile advertising through wrap films, it is driving the growth of the automotive wrap films market.

Also, with increasing population across the world, demand for vehicles has also increased in the last few years. Many individuals like to customize their vehicles by applying various graphic-designed based wrap films. It provides protection to the vehicle and also changes the appearance of the vehicle according to customer needs. Moreover, the wrap films are easy to apply and remove than painting on vehicles and also cost much lower than painting the vehicle. Therefore, individuals are choosing wrap films over paint to customize their vehicles. This is driving the growth of the automotive wrap films market.

Restraining Factor

High Costs of Specific Customization and Maintenance are Restricting the Growth of Global Automotive Wrap Films Market

Automotive wrap films are more convenient to apply on vehicles than paint. However, the price of some customized wrap films is quite higher than others in the market. This restricts the majority of individuals from applying wrap films on their vehicles. For some customers, the high cost of customized wrap films on vehicles for a short period of time does not justify the amount. Due to this, many customers opt for paint than wrap films in price to long-term ratio. This is adversely affecting the growth of the automotive wrap films market.

The wrap films require maintenance from time to time for their original look and better protection. It requires regular cleaning and repairs in case of damage in some areas. Sometimes, the customer may have to reapply the wrap films to maintain the effect of the wrap films on the vehicle. In case of damaged wrap film, the customer may have to change the wrap accordingly.

Also, the governments of many countries have strict rules and regulations for the customization and paint changes in vehicles. These all key factors are obstructing the growth of the global automotive wrap films market.

By Films Analysis

Window Films Leads the Films Segment with a Major Share of Global Automotive Films Market.

Based on films, the global automotive wrap films market is classified into window films, paint protection films, and wrap films. Among these films, window films dominate the segment of the film by holding a major revenue share in the global automotive wrap films market. This growth of window films is attributed to the high adoption of window films among individuals to protect from UV light and sun damage. Window films protect the individual in the car from sunburn by reflecting the majority of solar light.

It also increases the privacy of the individuals in the vehicle. These factors are driving the growth of the window films market. Also, the wrap films are expected to grow at a significant rate during the forecast period. The rising adoption of wrap films for vehicle customization is anticipated to drive the growth of window films in the global automotive wrap films market.

By Vehicle Analysis

Passenger Cars Hold a Major Share of 54.4% in the Global Automotive Wrap Films Market to Dominate the Vehicle Segment.

The global automotive wrap films market is divided into passenger cars and commercial vehicles based on vehicles. From these vehicles, the passenger cars dominate over the commercial vehicles with a major revenue share of 54.4% in the account. Rising demand for customized car wraps from individuals is driving the growth of passenger cars in the vehicle segment of the automotive wrap films market.

The companies offer various wraps with unique textures and graphics. This is attracting more and more individuals to wrap their cars in unique wraps. Also, the use of commercial vehicles in advertising is expected to boost the growth of commercial vehicles in the vehicle segment over the forecast period.

By Application Analysis

Increasing Use of Commercial Vehicle Wraps for Promotion is Driving the Growth of Advertisement in the Global Automotive Wrap Films Market.

Based on Application, the global automotive wrap films market is divided into advertisement and safety. Out of these applications, the advertisement leads the global automotive wrap films market by accounting for a major revenue share. The increasing use of various vehicles to promote the product and services is driving the growth of advertisement in the application segment of automotive wrap films market.

Many companies are hiring various commercial vehicles to wrap in films printed with commercials of the company. It allows companies to reach a wide audience in less time. This is boosting the growth of advertisement in the application segment of the automotive wrap films market.

Key Market Segments:

Films

• Window Films
• Wrap Films
• Paint Protection Films

Vehicle

• Passenger Cars
• Commercial Vehicles

Application

• Safety
• Advertisement

Growth Opportunity

Research and Development Activities for Advance Technologies in Wrap Printing are Expected to Create Many Opportunities in the Market Over the Forecast Period.

Many key companies in the automotive wrap films market are focusing on the development of advanced technology for the printing of efficient and high-quality wraps and films. Companies are investing heavily in the research and development of advanced technologies like computer-aided design (CAD) and 3D printing to print customized wraps more efficiently and with better quality. This is expected to create many lucrative opportunities in the market over the forecast period.

Also, the governments of many countries are promoting their schemes and services by applying wraps and films on commercial vehicles. This is also anticipated to create many opportunities in the market during the forecast period.

Latest Trends

Rising Customized Wrap Popularity and Increasing motorsports oriented advertisements through vehicles are positively affecting the growth of the automotive wrap films market.

The increasing popularity of customized wrap films by various graphic artists is boosting the growth of the global automotive wrap films market. Many graphic designing artists offer various customizable wraps with unique styles and graphics. Therefore, many individuals customize their wrap films according to their will and the artistic touch of the graphic designer. This trend of customized wrap films is propelling the growth of the automotive wrap films market.

Also, the increasing popularity of car racing sports like Formula 1 is forcing individuals to apply wraps on their vehicles. The racing cars in Formula 1, like racing sports, are covered in wraps having logos and the name of the brand sponsoring the team. This attracts individuals to do the same with their vehicles. This trend of advertisement is expected to propel the growth of the wrap and film market in the upcoming period.

Regional Analysis

North America leads the Global Automotive Wrap Films Market by Holding a Major Revenue Share of 35.8%.

The North America region leads the global automotive wrap films market by holding a major revenue share of 35.8%. This growth of the North America region is due to the high popularity of customized vehicle wrap films among the individuals in the region. Many individuals apply wraps and films according to their will and with a design touch from the graphics designer. This is primarily driving the growth of automotive wrap films in the North America region. Also, many companies are promoting their product and services by applying wrap films on vehicles. It allows them to reach a wide range of audiences in less time. These key factors are boosting the growth of the automotive wrap films market in the North America region.

After North America region, the Europe region is anticipated to grow at a significant CAGR over the forecast period. The low cost of wrap films in the region is primarily driving the automotive wrap films market in the Europe region. Many small and medium businesses are offering wrap films in the region at low costs than the big enterprises. This is propelling the growth of the automotive wrap films market within the Europe region.

Key Regions

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Player Analysis

The Global Automotive Wrap Films Market is Fragmented into many small and medium enterprises offering wrap films to customers. However, major players in the market are focusing on the adoption of various strategies like partnerships and collaborations to develop their product line and expand the market share across various regions. Some of the key players in the global automotive films market are 3M, Orafol Group, Vvivid Vinyl, Hexis S.A., Avery Dennison, JMR Graphics Inc., Kay Premium Marking Films, Arlon Graphics LLC, Eastman Chemical Company, Guangzhou Carbins Film Co. LTD, RENOLIT SE, and other key players.

Top Key Players

• 3M
• Orafol Group
• Vvivid Vinyl
• Hexis S.A.
• Avery Dennison
• JMR Graphics Inc.
• Kay Premium Marking Films
• Arlon Graphics LLC
• Guangzhou Carbins Film Co. LTD
• Eastman Chemical Company
• RENOLIT SE
• Other Key Players

Recent Developments

• In June 2021, the global manufacturer of paints and coatings, Alsa Corporation, announced their entrance into the automotive wrap films market. Alsa Corporation has offered various wrap films with better quality and special specifications.
• In July 2022, ORAFOL presented its PVC-free films at Global Print Expo 2022. It is said to be a substitute for the standard range wrap films in the market.

Report Scope