Shoe Deodorizer Market by Type (Spray, Powder, Insole, and Other), By Application (Individual and Sports), By Material (Hypoallergenic, Unscented, Aromatherapy, and Natural), By Distribution Channel (Online and Offline), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2023-2032

Report Overview

Shoe Deodorizer Market size is expected to be worth around USD 462.7 Mn by 2032 from USD 257.4 Mn in 2022, growing at a CAGR of 6.2% during the forecast period from 2023 to 2032.

The shoe deodorizer is a product used in shoes to reduce unpleasant foot odor due to the buildup of odor-causing bacteria and infections caused by sweat. Shoe deodorizers are different from body deodorizers and play a significant role in offering fresh aroma while controlling the feet’s precipitation throughout the day. Different shoe deodorizers are available on the market, including in different forms such as sprays, powder, insole, and others.

Driving factors

The Increasing Awareness About the Health and Personal Hygiene Among the Users

The increasing awareness of health and personal hygiene among users drives the market's growth. With the growing participation of individuals in sports, and ground activities, there is also an increasing need for shoe deodorizers to combat the unpleasant odor caused by bacterial growth and sweating. The increase in e-commerce makes it simple for the consumer to buy shoe deodorizers online, contributing to the shoe deodorizer market growth.

Also, several users are looking for eco-friendly and sustainable shoe deodorizers, which support the new development of products such as natural products that are environmentally friendly. The growing urbanization of society has managed to high demand for shoe deodorizers, as individuals starting to live in cities tend to walk more frequently and at longer distances, leading to higher foot odor and sweating.

Restraining Factors

Choosing Alternative or Cheaper Products by the Consumer Restrict the Growth of Market

Several consumers are unaware of the benefits of shoe deodorizer, which can restrict the market's growth due to decreased demand for shoe deodorizer products and footwear production. Some consumers are choosing alternative products such as odor-absorbing sprays and foot orthotic insoles, which decrease the production of the shoe deodorizer market. Some people choose the cheaper alternative because the shoe deodorizer is considered an unnecessary expense restricting the production of higher-priced products. Some hesitate to use shoe deodorizer due to concerns about the product's environmental impact.

By Type Analysis

The Spray Hold Largest Shares in the Shoe Deodorizer Market in 2022

Based on type, the shoe deodorizer market is segmented into spray, powder, insole, and other types. Among these, the spray segment is the most dominant in the market. The smelly shoe is the first concern for most consumers, followed by physical activity or preference regarding hygiene which drive the consumer’s inclination towards these shoe deodorizer sprays that are easy to use and travel-friendly. The spray shoe deodorizer effectively removes odor and helps kill bacteria responsible for causing odor products.

Also, shoe deodorizer powder is anticipated to grow significantly during the forecast period. This powder product helps to eliminate odor by obstructing odor particles and absorbing the wetness from footwear. This odor control product comprises antifungal agents that help to keep feet clean and prevent sweat. Moreover, the availability of products in this category with a new odor-killing attribute attracts consumer attention toward this shoe deodorizer product.

By Material Analysis

Natural Segment Holds Largest Shares in the Shoe Deodorizer Market

The shoe deodorizer market is segmented based on material into Hypoallergenic, Unscented, Aromatherapy, and Natural deodorizer. Natural deodorizer holds the most significant shares in the shoe deodorizer market during the forecast period due to the rising preference of individuals towards naturally prepared shoe deodorizer and other accessories products and other accessories products and demand for odor smell control products such as footwear deodorant due to the occurrence of odor in the coming years.

By Distribution Channel Analysis

The Offline Segment holds Largest Shares in the Shoe Deodorizer Market

Based on distribution channels, the market is segmented into offline and online segments. The offline segment holds the most significant shares in the shoe deodorizer market. Due to the presence of many offline shops providing shoe care services, such factors help grow this segment. The availability of several shoe care products, such as deodorizers, in specialty stores, including Mochi, Vans, Sketchers, Puma, and other supermarkets and hypermarkets, drives product sales growth through this channel.

Online distribution is anticipated to grow at the CAGR during the forecast period due to the rising penetration of shoe care industries through online platforms. Also, increasing consumer demand for online shopping due to its added convenience led to the availability of products online.  However, the growing popularity of e-commerce among consumers helps to reduce efforts and save time in locating the products in the stores, which is anticipated to provide significant growth opportunities for these deodorizers during the projection period.

Key Market Segments

By Type

• Spray
• Powder
• Insole
• Others

By Material

• Hypoallergenic
• Unscented
• Aromatherapy
• Natural

By Distribution Channel

• Online
• Offline

Growth Opportunity

Increasing Consumer Awareness About the Importance of Foot Hygiene and the Benefits of Shoe Deodorizer

The shoe deodorizer market players expand their products by offering several options such as natural deodorizer, eco-friendly deodorizer, and travel-sized deodorizer; some of the deodorizers are available according to the types of shoe, such as sports shoes, leather shoes, and work boots. There is an increase in opportunities due to rising consumer awareness about concerns over foot odor issues and the benefits of using shoe deodorizers, also by awaring individuals about the risk of infection and bacteria caused in the foot due to the sweat.

Online sales of shoe deodorizers are most popular among individuals. The Market’s key players can take advantage of this trend by improving their sales production online through digital marketing and social media. This shoe deodorizer is not limited to specific geographic regions. It provides lucrative growth opportunities for shoe deodorizer market players to expand their production worldwide due to the rising inclination towards hygiene and health in several developing regions across the globe.

Latest Trends

Increasing Online Shopping and E-commerce by Several Consumers

The shoe deodorizer market has grown significantly due to growing awareness about the health and hygiene factors necessary to eliminate unpleasant odors. After COVID-19, most people have become more conscious about their health-related products, such as diet and foot odor, especially in humid and hot weather where fungi and bacteria can grow, leading to unpleasant odor and developing infections.

Shoe deodorizer sales through several distribution channels involving retail stores, online stores, specialty stores, and supermarkets. There is also an increase in online shopping and e-commerce, and numerous consumers prefer shoe deodorizers online because of their accessibility and convenience.

Regional Analysis

North America is the most dominating region in the shoe deodorizer market.

North America is the most dominating region in the shoe deodorizer market. It holds 39% of the share of the total market. Due to most individuals' transfers towards hygiene and health-related products and activities in this region, the growing demand for sportswear, such as sports shoes, significantly drives the increasing demand for shoe care products, including deodorizers. Canada promotes the use of formal footwear on a regular basis, which is necessary for the cleanliness of shoes.

This strategy is further estimated to drive the growth of shoe deodorizer product demands. The Asia Pacific market is anticipated to witness a CAGR during the forecast period. Due to the rising working population, particularly in developing regions such as India, China, and Singapore, the adoption rate of formal attire is growing. It is subsequently anticipated that the e-commerce businesses in these developing regions will create lucrative opportunities for market players to enter the market to gain competitive market shares, which will help to drive product demand.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

Companies are investing in R&D to come up with new and improved products. By continuously innovating and adding new products to their portfolio, these companies can meet changing consumer demands and stay ahead of their competitors. Market penetration and expansion strategy involve identifying and entering new geographical markets, particularly emerging economies with high growth potential.

With the presence of various local and regional players, the market for global shoe deodorizers is fragmented. Market players are subject to intense competition from top players, particularly those with strong brand recognition and high distribution networks. Companies have gained various expansion strategies, such as partnerships and product launches, to stay on top of the market. This increases their customer base and reduces their dependence on mature markets. With the rise of the internet and e-commerce, companies are focusing more on digital marketing to reach a wider audience.

Top Key Players in Shoe Deodorizer Market

• C. Johnson & Son
• Reckitt Benckiser Group
• Zoshin Co. Ltd.
• Rocket Pure
• Chattem Chemicals
• Blistex, Inc.
• Merck & Co., Inc.
• Scholl’s Wellness Co.
• Other Key Players

Recent Development

• In August 2018: Panasonic introduced shoe deodorizer tools of Nanotechnology, which suck unwanted substances caused by odor.
• In January 2019: Scholl and Wiivv are partnering to provide 3D printed insoles to provide the experience of 3D custom to the users.

Report Scope: