Potato Flakes Market Forecast, Trend Analysis & Competition Tracking - Global Industry Insights 2015 to 2031

Potato Flakes Market Introduction:

Potato flakes are flat pieces of dehydrated mashed potatoes manufactured in a continuous process. The potatoes are cooked and mashed and then crushed with a roller. The mashed potatoes are quickly dried until the humidity reaches the desired level, and then the dried mashed potatoes layer is scraped off the drum. A mill sifter breaks up this sheet, and the resulting flakes are then ready to pack. These flakes are the main ingredient of pre-made mashed potatoes used in household and food industries to produce potato snacks. Among all types of dried potatoes products, potato flakes are quickly recovered with cold water making them suitable for various food applications.

Global Potato Flakes Market Revenue Outlook:

The global potato flakes market was valued at US$ 6.0 Bn in 2020 and is projected to register а САGR of 7% by 2031.

Nonetheless, various industry players in the global potato flakes market are now increasing their focus on establishing successful collaborations, acquisitions, and joint venture activities to enhance their respective customer bases in rapidly developing economies. These players are also growing their supply capabilities to meet customer requirements on a local and global scale. This factor, paired with promising industrialization prospects in developing economies of the Asia-Pacific region, such as China, India, Taiwan, Indonesia, etc., are expected to create massive business opportunities for key players over the forecast period.

How Is The Demand For Potato Flakes Increasing?

Increasing demand for potato flakes for use in several bakery products such as soups, sauces, ready-to-eat, and processed food products is expected to fuel the revenue growth for this target market. In addition, rapid urbanization, booming population figures, changing lifestyles, and increasing purchasing power of individuals in developed and developing economies have led to an increase in demand for ready-to-eat foods. The potato flakes are used as a base ingredient for several bakery and processed foods. These are some of the prominent elements anticipated to impact this sector over the forecast period.

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COVID-19 Impact On The Potato Flakes Market

The COVID-19 pandemic has resulted in the slowdown of critical trade activities across several countries. The onset of this given pandemic has affected respective supply chains of companies across the world. As significant economies experienced precautionary manufacturing lockdowns, a considerable gap between market supply and demand was created, making it difficult for manufacturers and distributors to manage their supply operations. This is a primary factor that is expected to negatively influence future revenue growth prospects of the frozen bakery market. The possibility of a pending economic recession is also likely to affect future investments in this sector adversely.

Key Challenges To The Potato Flakes Market

Availability of alternatives to potato flakes such as cornstarch, rice flour, tapioca flour, xantham gum, arrowroot, etc., is expected to hamper the revenue growth and demand for potato flakes from several food processing industries. These substitutes are also used as thickening agent in several bakery products.

Key Opportunities For Growth In The Potato Flakes Market

Booming population, urbanization in developing economies of the Asia-Pacific region, such as China, India, Japan, etc., are expected to increase the market penetration for small key industry players. The Asia-Pacific region has a high demand for ready-to-eat food products, owing to many food & beverages and packaging industries where potato products are used on a large scale. These factors are expected to offer potential opportunities for revenue growth to the prominent players operating in this target market.

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Regional Analysis

Asia-Pacific Is Expected To Have A Significant Market Share Among Others

The Asia-Pacific region is expected to hold a significant value share in the global potato flakes market, owing to the increased consumption of convenient and ready-to-eat food products.

• According to FAO, total potato production in 2019 was approximately 370 million metric tons
• China is the biggest potato producer, and almost a third of all potatoes is harvested in China and India.
• In 2019, the highest volumes of potato consumption was observed in China (93M tonnes), India (51M tonnes), and Ukraine (23M tonnes), with a combined 45% share of global consumption.

Competitive Landscape

Some of the major leading players operating in the potato flakes market are mentioned below:

• Nestlé S.A.
• Emsland Group
• Basic American Foods, Inc.
• Clarebout Potatoes NV
• Lutosa SA, Nahr-Engel GmbH
• Goodrich Cereals
• Agrarfrost GmbH & Co. KG
• Oregon Potato Co
• Iscon Balaji Foods Pvt Limited
• Agrover
• Lamb Weston Holdings Inc.
• Rixona B.V.
• Bob's Red Mill Natural Foods Inc.
• Idahoan Foods LLC
• Flavorite Technologies Private Limited
• McCain Foods Limited
• Patwary Potato Flakes Ltd.
• Bem Brasil Alimentos LTDA
• Other Key Industry Players

Some Notable Developments In The Market Include:

• In June 2020, The Emsland Group collaborated with JUST (Eat JUST, Inc.) as a promising alliance to expand the product portfolio and create additional sales opportunities in the food industry.
• China produces first-generation hybrid potatoes through genome design.
• In June 2019, Emsland Group installed four drum dryers for a new potato flakes line at their Hagenow plant. This group holds the leading position in the potato flakes sector worldwide.

Report Scope

• Forecast Period: 2022-2031
• Actual Year: 2021
• Historical Data Available for: 2015-2020

Key Regions Covered

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Segments Covered

Potato Flakes Market, By Nature

• Organic
• Conventional

Potato Flakes Market, By Distribution Channel

• Hypermarket/Supermarket
• Convenience Stores
• Online Stores
• Other Distribution Channels

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