Global Variable Data Printing Market Trends, Applications, Analysis, Growth, and Forecast to 2028

Global Variable Data Printing Market: Overview

"The Variable Data Printing Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

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Variable data printing (VDP) is a form of digital printing and is also known as variable imaging (VI) or variable information printing (VIP). Variable data printing allows elements such as text or barcodes, images, and graphics to be printed with information from a file, that can be changed from one printed piece to the next, without slowing down or stopping the printing process. This printing is usually used for labels and direct marketing, advertising, invoicing, postcard campaigns, and other types of variable data.

Increasing adoption of the barcode concept for invoice generation and inventory tracking of huge volumes is a key factor expected to fuel the growth of the global variable data printing market. In addition, increasing the adoption of these printing labels in order to generate serialized numbers and product information in less time and at a low cost is another factor expected to propel the growth of the variable data printing market in years to come.

Moreover, increasing focus on innovative printing and appeal of the products, coupled with growing industries such as food & beverages, pharmaceutical, and others are among some other factors estimated to fuel target market growth to a certain extent.

The growing trend of shopping on E-commerce websites is also expected to support the growth of the market to a significant extent in the years to come.

However, the high cost of raw materials is a factor restraining the growth of the global variable data printing market. Additionally, regulations on packaging and printing in various countries is another factor that may hamper the growth of the target market to a certain extent.

Increasing digital expertise, the introduction of new technologies and products, and rising demand from emerging economies are factors anticipated to create opportunities in terms of revenue for existing players in the target market and are expected to support the growth of the global market over the forecast period.

Global Variable Data Printing Market: Analysis, by Segment

Among the label type segments, the release liner labels segment is estimated to account for the highest revenue share in the target market. Among the composition segments, the facestock segment is anticipated to register significant growth in terms of revenue over the next 10 years, owing to its moisture and abrasion-resistant properties.

Among printing technology segments, the inkjet segment is expected to hold a significant revenue share in the coming years, owing to the increasing adoption of this printing technology in industrial applications. Among end-use industry segments, the food & beverages segment is projected to grow at a faster rate in years to come.

Global Variable Data Printing Market: Region Analysis

Asia Pacific variable data printing market is expected to hold a high revenue share and is projected to register a significant growth rate in years to come. Growing consumer awareness regarding health and safety concerns and informed buying, coupled with the necessity to show product information on product labels is a major factor expected to fuel the growth of the Asia Pacific variable data printing market. The variable data printing market in North America is expected to register significant growth in terms of revenue in the target market.

Global Variable Data Printing Market Segmentation:

Segmentation on the Basis of Label Type:

• Release Liner Labels
• Linerless Labels

Segmentation on the Basis of Composition:

• Facestock
• Topcoat

Segmentation on the Basis of Printing Technology:

• Thermal transfer
• Electrophotography
• Direct thermal
• Inkjet

Segmentation on the Basis of End-use Industry:

• Food & Beverages
• Consumer Durable
• Pharmaceutical
• Home & Personal
• Retail
• Others (Industrial Lubricants and Paints)

Segmentation on the Basis of Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa