Among form factor segments, software segment in the global software license management market is estimated to account for a highest revenue of US$237.6 Mn in 2017. Among the application segments in 2017, B2B segment is estimated to account for US$ 294.2 Mn.
Software license management solutions helps in ensuring strict compliance of licensing terms that are provided with the purchased software license. It helps company buy, and manage only the software they need, reducing compliance and security risk.
Rise in audit activities, and license compliance audits, coupled with prevention of software piracy, counterfeiting, and malware are key driving factors for growth of the global software license management market. Software publishers are increasing their reliance on such solutions as part of anti-counterfeiting initiatives, to transform their business models, in order to increase revenues and minimize open source risk.
Gaining preference of companies towards cost effective software licensing solutions by small vendors, has led to a price-war amongst players, resulting in downward pricing pressure and decreasing revenues for the software license management market. Moreover, management of multiple licensing models and lack of internal cross-functional collaboration impedes growth of the global software license management market over the forecast period. Among all the regions, Europe market is estimated to account for US$ 154.7 Mn in 2017, and is projected to continue its dominance over the forecast period.
Nonetheless, rising adoption of software license management solutions to monetize embedded/ intelligent devices and penetration of cloud and pay-by-usage models, is expected to provide lucrative opportunities for key players in the global software license management market over the forecast period.