Whey Protein Market By Type (Whey protein isolate, Whey protein concentrate, Whey protein hydrolysates) By Application (Bakery Products & Confectionery, Infant Formula, Medical Products, Dietary Supplements ) and By Region - Global Forecast To 2026

The global whey protein market was valued at US$ 9,184.9 million in 2017, and is expected to register a CAGR of over 7%. The report offers in-depth insights, revenue details, and other vital information regarding the global whey protein market and the various trends, drivers, restraints, opportunities, and threats in the target market till 2026. The report also offers insightful and detailed information regarding the various key players operating in the global whey protein market, and their financials, apart from strategies, acquisitions & mergers, and market footprint. The global whey protein market is segmented on the basis of type, application, and region.

Whey protein are used in bakery products & confectionery, infant formula, medical products, and as dietary supplements. Whey protein is derived from cheese making process that offers high biological value. Furthermore, it is fast to digest and contains high level of essential and branched chain amino acids and providing several health benefits. Types of whey protein include whey protein isolate, Whey protein concentrate, and Whey protein hydrolysates.

Global Whey Protein Market Dynamics:

Increasing popularity of whey protein consumption especially for mass gain, strength gain, and weight loss in various countries globally are major factor driving growth of the global whey protein market. In addition, whey protein acts an alternative for people who are lactose intolerance which in turns aid the growth of the global whey protein market significantly over the forecast period.

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However, digestive issues and allergic reaction is one of the primary factors expected to hamper growth of the global whey protein market. In addition, prolonged consumption of whey protein affects kidney and also leads to osteoporosis which is another factors expected to hamper growth of the global whey protein market, but to a certain extent. Furthermore, fluctuating prices of milk products will have a significant impact on prices of whey protein, as many countries has experienced a shortage of milk production.

Collaboration of companies with leading research institutions and universities to create unique and high quality whey protein is expected to create high potential revenue opportunities for existing as well as new entrants in the target market.

Market Analysis by Whey Protein type:

On the basis of type segmentation, whey protein hydrolysates segment is expected to contribute major revenue share and maintain its dominance over the forecast period. Whey protein hydrolysates witness highest CAGR of 8.0%, owing increasing popularity of whey protein consumption in preventing weight gain, obesity and further increases muscle strength.

Market Analysis by Whey Protein Application:

Among all the application segments, dietary supplements segment is expected to register highest CAGR of 8.1% owing to gaining importance of whey protein among sportsmen and body builders as its provides balanced nutrition.

Whey protein is complete nutrition for weight loss as it decreasing the levels of the hunger hormone. Whey protein is one of best known body supplement and is used extensively by body builders, as it mixes with blood more rapidly as compared to other protein drinks.

Whey protein manufacturer do not have to receive approval from health authority for dietary supplement products. Manufacturer have to only submit the data for safety and efficiency, which in turn creates an opportunity for market players to immediately launch the product whereas curtails the time needed for the approval of the product.

Market Analysis by Whey Protein Region:

North America market is expected to dominate the global whey protein market, and accounts for largest market revenue share of US$ 3,166.1 million in 2017 as compared to that of markets in other regions. Dominance by North America market is expected to continue over the forecast period with comparatively higher CAGR than that of other regions owing to higher demand from consumers in countries such as the US and Canada. Other factors include presence of leading whey protein manufacturers in these countries, and an increasing consumer base adopting of whey protein for various application in countries in this region.

Furthermore, increasing supplier and distributor in US as the products being easily available through club stores and online sources to mainstream consumers and casual user are major factor fueling growth to the North America whey protein market and this trend is expected to continue in future.

Larger number of breakfast that includes whey protein can help to control type 2 diabetes and owing to the increasing prevalence to diabetes, whey protein market is expected to gain traction over the forecast period. According to a new study presented at ENDO 2016, the annual meeting of the Endocrine Society, estimated around 29 million people in US have type 2 diabetes and another 86 million are living with prediabetes and if it is not treated it will lead to type 2 diabetes.

In 2017, Europe accounted for the second largest revenue share contribution to the global whey protein market as consumers are becoming increasingly aware about the sport performance, along with seriousness about the after sport recovery which in turn is expected to boost the growth of the Europe whey protein market.

Moreover, product innovation for developing high quality whey protein and new product launches are another factor anticipated to aid the growth of the Europe whey protein market over the forecast period.

Market players are setting up additional manufacturing facilities in various region in order to cater the demand for whey protein. For instance, in 2014, Arla Foods Ingredients had invested around US $ 46 million in setting up a new factory in Denmark to meet the increasing demand for whey protein hydrolysates. The new plant will help company to increase its production capacity by three folds for whey protein hydrolysates. In November 2017, FrieslandCampina had launched their latest innovation product ‘Nutri Whey Hydroin’, a whey protein hydrolysate in Europe. With the launch of Nutri Whey Hydroin, company expects to strengthen their extensive protein portfolio of intact and hydrolyzed proteins.

Global Whey Protein Market Segmentation:

Global whey protein segmentation, by type:

• Whey protein isolate
• Whey protein concentrate
• Whey protein hydrolysates

Global whey protein segmentation, by application:

• Bakery Products & Confectionery
• Infant Formula
• Medical Products
• Dietary Supplements
• Others (Beverages & Animal feeds)

Global whey protein segmentation, by region:

• North America
• Europe
• China
• Japan
• Southeast Asia
• India