Global Washable Markers Market Insights, Trends, Driving Factors, Focus Points, Potential Markets, Developments, Company Share Analysis, and Forecast 2019 – 2028

Washable Markers Market Report offers industry insights, revenue, and other information regarding the industry and various micro and macro trends, driving factors, restraints, threats, and possible revenue opportunities in the global market till 2028.

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The Washable Markers Market report also offers detailed information about the key existing players in the global market, their financial details, corporate operating segments, value chain trends, recent technological innovations and developments, recent strategies, joint ventures, acquisitions, and mergers, product launches, and industry footprint.

The target market has been divided on the basis of washability, end-user, distribution channel, and region & country.

Washable Markers: Product Overview

Washable Markers Market was valued at $21.40 million in 2021 & is projected to reach $54.52 million by 2027. It is expected to grow at a 12.4% CAGR between 2021 and 2027.

Washable markers are widely used by students and professionals at schools, colleges, and other educational institutes.

They are also being adopted by offices, training institutes, sports clubs, etc. in order to provide training. There are various types of markers available in the market currently.

However, primarily two types of markers are mainly used; one is used to create permanent markings, while the markings of the other are washable. Washable markers are water-based, easy to use and safe for everyone, and can be used by children as well.

Market Growth Driving and Hindering Factors

Increasing the adoption of markers, especially among school-going children and teachers for teaching or training purposes is a key factor driving the market growth.

In addition, the increasing focus of manufacturers to develop markers using natural and edible colors that are safe for children is another factor propelling the market growth.

The easy availability of markers on E-commerce and M-commerce platforms is a key trend that is expected to gain traction in the near future and aid in the revenue growth of the target market.

However, the rising adoption of self-vanishing markers and the increasing trend of digitalization in educational institutes and offices, that is digital writing boards and markers, could hamper the growth of the global washable markers market to a significant extent.

Washable Markers Market Segment Analysis

By Wash-ability:

Among the two segments based on washability, the super washable segment is anticipated to account for a dominant share in terms of value. The ink used for super washable markers is water-based, so its stains or marks can be easily removed without any solvent.

By End User:

Among the end user segments, the children segment is estimated to witness a significant growth rate over the 10-year forecast period.

By Distribution Channel:

Among the various distribution channels, the online retail segment is estimated to grow at the highest CAGR in terms of revenue as a preference for online retail shopping is inclining rapidly across the globe due to the increasing adoption of smartphones, and rising trends of digital payment options and penetration of high-speed Internet connectivity.

Washable Markers Market Region Analysis

The North American market is anticipated to hold the largest share in the target market in terms of value, due to rising demand for writing tools from schools, households, and the corporate sector, and the early adoption of enhanced stationery products.

However, increasing awareness regarding digital writing boards and markers could restrain the growth of the washable markers market in North America.

The Asia Pacific washable markers market is projected to witness the highest CAGR due to improving standards of living, rising per capita income, and expenditure on infrastructure in the educational sector by the government.

The rising demand for washable markers from corporate offices and for other training sessions is fueling the washable markers market growth in APAC.

Recent Developments by Prominent Companies in the market:

In June 2018 for instance, Crayola LLC collaborated with ASOS and launched a 58-piece set. This launch was an addition to the existing product portfolio that helped to benefit both companies in terms of expansion of end-user base.

Washable Markers Market: Competitive Analysis

The target market is fragmented and in order to sustain in the market, the key international players are using various strategies including new and enhanced product launches, entering untapped markets, agreements, partnerships, joint ventures, mergers & acquisitions, etc.

Global Washable Markers Market Segmentation

• Segmentation by Washability:

• • Basic washable
  • Super washable

• Segmentation by End User:

  • Children
  • Professionals 

• Segmentation by Distribution Channel:

  • Supermarkets/ Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Online Retail Stores

• Segmentation by Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa