Global Vegetable Puree Market 2020 Size, Global Trends, Comprehensive Research Study, Development Status, Opportunities, Future Plans, Competitive Landscape and Growth by Forecast 2029

Global Vegetable Puree Market Overview 

“The global Vegetable Puree Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

The report offers insightful and detailed information regarding the various key players operating in the vegetable puree market, their financials, supply chain trends, technological innovations, key developments, apart from current and future strategies, acquisitions & mergers, and market footprint. The global vegetable puree market report has been segmented on the basis of types, applications, and regions.

The target audience for this report includes vegetable puree manufacturers, food processing companies, dairy industry, baby food manufacturers, beverage industry, as well as traders, importers, and exporters.

Vegetable puree, commonly known as mash, is cooked vegetables that are ground and pressed, and then blended or sifted to obtain liquid consistency or creamy paste-like texture. The puree is a healthy choice to maintain or consume the most complete form of nutrition.

It can be preserved and frozen for longer without losing its nutritional value of the food. Purees are cooked or uncooked foods, usually fruits, vegetables, and beans, which are grounded, mixed, and pressed into a soft, solid paste.

The puree is usually cooked before or after grinding. In general, the vegetable puree is used due to its nutritional value and other properties. Industries like infant nutrition, beverages, etc. use vegetable puree as it is reliable to use as a healthy diet.

Due to the busy lifestyle of people, the market scenario for preserved items has increased. Therefore, vegetable puree has significant market demand. The vegetable puree and its flavor seem unpleasant, encumbering the growth of the market.

Dynamics: Global Vegetable Puree Market

Drivers:

The global market is growing at an increasing rate due to the nutritional benefits associated with vegetable puree consumption. Vegetable puree is referred to the blending or grinding of any vegetable into a creamy paste or liquid consistency. Purees are a rich source of vitamins and nutrients, and also have less sugar content which is one of the main drivers of the vegetable puree market.

In addition, vegetable puree is convenient for people with certain neurological disorders or surgeries who have to rely on a liquid or puree diet. Due to its nutritional value and other traits, the vegetable puree is used in various industries such as infant nutrition, beverages, dairy products, frozen desserts, and many more.

Different vegetable purees have different nutrients and can drive market growth through multiple choices. Vegetables are also an economical alternative to fresh vegetables, providing the spur for market development. With the increase in the use of the baby food industry, the vegetable puree market is gaining terrific growth. Busy work life and a growing workforce are affecting couples who rely on healthy baby food on the market for their children.

Increasing the consumption of vegetable puree in smoothies and other beverages also contributes to the growth of the vegetable puree market. In addition, the increased demand for vegetarian soup is driving the market growth.

The growing trend of organic foods among health-conscious populations is expected to activate the organic vegetable puree market. In addition, there are many kinds of vegetable puree, and the market scope will expand in the forthcoming years.

Restraints:

The vegetable puree may look and taste unattractive to certain individuals, which hinders the growth of the market. The main findings of this research are that the market growth increased due to the high demand for mixed vegetable puree in the infant industry and broccoli, and butternut squash soup products.

Segment Analysis: Global Vegetable Puree Market

Insights by Types:

Among the two segments, the organic segment is estimated to witness the highest compound annual growth rate in the market over the 10-year forecast period due to rising inclination and adoption of organically grown food and organic ingredients-based products and increasing awareness about the health benefits offered.

Insights by Vegetable:

With respect to vegetable types, the carrot segment recorded the largest share in the global market due to the rising application of carrots puree as an ingredient in baby food and beverages such as juices, soups, etc. The pumpkins and spinach segments are projected to contribute higher revenue shares as compared to that other segments in the market.

Insights by Applications:

Based on applications of vegetable puree, the beverages segment is expected to lead in terms of revenue share in the market, followed closely by the baby food segment in terms of revenue contribution. The dominance of the beverage segment is due to expanding the scope of applications of the products in the production of soups, various types of smoothies, and numerous functional beverages.

Regional Analysis: Global Vegetable Puree Market

The Asia Pacific market is estimated to record a dominant share in the global vegetable puree market followed by the Europe market. Growing demand for vegetable puree with higher nutrition value among individuals in Europe is estimated to drive growth of the vegetable puree market in the Europe market.

similarly, in the Asia Pacific market, countries such as India, China, Japan, and Australia are major contributors in the Asia Pacific market due to the changing consumption patterns and high tendency to ingest organic vegetables.

The North American market is expected to grow at a significant growth rate over the 10-year forecast period as the health-conscious population continues to grow. The United States is a major contributor in the growth of the North American vegetable puree market.

It is expected that the increase in product range and high focus on marketing by major players will increase demand for products and drive the vegetable puree market growth in the region.

Global Vegetable Puree Market Segmentation:

Segmentation by Type:

• Organic
• Conventional

Segmentation by Vegetable:

• Carrot
• Beets
• Pumpkins
• Peas
• Spinach
• Others

Segmentation by Application:

• Infant nutrition
• Beverages
• Dairy products
• Frozen desserts
• Others

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa