Global Soft Drinks Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029

“Global Soft Drinks Market” is the title of an upcoming and exhaustive market research report offering by MarketResearch.biz. A wide range of critical factors have been analyzed and studied in depth and vital data and information is to be presented in a well-planned flow and format in the report. In addition to revenue share of each segment, region, and country, revenue growth driving factors, restraints, as well as opportunities in untapped regions and economies, and threats are to be included. The company profiles of key players comprise detailed information, recent developments, strategies, and acquisitions and mergers etc. The global soft drinks market is segmented by platform, frequency band, end use, and region and countries.

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Overview

A soft drink is a form of beverage that is generally made using water and additional flavorings, sweeteners, and other artificial or organic flavoring, and some soft drinks are carbonated. It is termed soft drink as it is watered down significantly and is unlike some strong-flavored and sweetened drinks. Some soft drinks can have an alcohol content, but it should not exceed 0.5% of the total content of the drink. A soft drink generally contains sweeteners like sugar, fruit juice, high-fructose corn syrup or a sugar substitute, and amalgamations of these ingredients. There are other ingredients such as caffeine, preservatives, colorings, and others in a soft drink. The soft drink industry also includes products such as sparkling drinks, bottled water, smoothies, juices, ready-to drinks such as tea, coffee, and others.

Some major North America-based companies have set up facilities and industries in various regions and countries across the globe. Pepsi and Coca-Cola are considered the two most popular brands/producers of soft drinks that are based originally in North America. These companies offer drinks such as Cott, Dr. Pepper Snapple Group, 7 Up, and Jones Soda.

Global Soft Drinks Market: Dynamics

Drivers: The soft drink players are focused on continuous innovation and improvement of quality of ingredients used, production approaches, and packaging and related materials and branding to drive sales. With increase in awareness of health risks and other such concerns trending worldwide, companies have started to invest on the production of items that offer health benefits. Top brands such as Sprite have begun focusing on introducing redeveloped and rebranded products that have lower sugar content, reduced at least by 50%, and containing combinations of sugar, acesulfame, and aspartame. In April 2018, Sprite launched this product in the UK market. Other developments included the adoption of innovative marketing campaigns. Top players such as Coca Cola have launched marketing campaigns, and are changing constantly and evolving marketing strategies. From billboard advertisements and social media platforms for promotions and increasing visibility, to sponsoring global and international events and sports.

Strategies and innovations have resulted in promotion of product sales and was as increasing visibility of product, as well as endorsements by celebrities. These activities are supporting market growth, and these trends are expected to continue to evolve over the forecast period.

Restraints: A major factor that may affect product sales could be growing concerns about health risks related or associated with products with certain ingredients. Consumption of junk food or high calorie food products has been increasing significantly over the past decade. Rising prevalence of obesity and other health related concerns as a result has been resulting in loss in demand for soft drinks from health-conscious consumers. Also, demand in under-developed regions and economies is substantially low owing to low or no penetration of mainstream media and platforms to market such products. In addition, availability of locally-produced or procured drinks and beverages is also projected to negatively impact growth of the soft drink market.

Global Soft Drink Market Regional Analysis:

In North America, the US soft drinks market is projected to continue to lead in the region in terms of revenue contribution and sales volume share. In the market in Europe, Germany is expected to generate highest revenue share. Japan is also projected to account for major sales volume, while revenue from the market in China is projected to register fastest CAGR.

Global Soft Drink Market Segmentation Analysis:

By Type:

• Carbonated
• Non-carbonated

By Application

• Cola
• Non-Cola

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa