Global Social Media Analytics Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028
“Global Social Media Analytics Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global social media analytics market report has been segmented on the basis of component, organization size, deployment mode, industry vertical, and region.
Global Social Media Analytics Market: Overview
Social media analytics is a software with processes that collects data from social media websites or applications. The analytics software then analyzes the data gathered using social media analytics tools. The outcome from these tools help in making strategic business decisions. Social media analytics is commonly used to mine customer sentiment to provides positive impact on marketing and customer service activities.
Global Social Media Analytics Market: Dynamics
Increasing focus to gain intelligent marketing and competitive business insights by various organizations across the globe is a key factor expected to drive growth of the global market over the forecast period.
Growing need to enhance the customer experience through social media measurements is another factor expected to support growth of the target market owing to its ability to provide brand positioning assessment, competitive research, campaign planning and measurement, performance benchmarking, industry and product trend discovery, and many more.
However, complex analytical workflow and associated with managing the increasing unstructured data within a single solution are major factors that could hamper growth of the global market to a certain extent.
Rising cloud adoption trends and high adoption rate of social media analytics solutions among small and medium scale enterprises are revenue growth opportunities for players operating in the global market. This in turn is expected to support growth of the target market in the coming 10 years.
Global Social Media Analytics Market: Segment Analysis
Social media analytics software offers benefits such as understand targeted audience, increase engagement and responsiveness, measure and improve brand awareness, and discover new trends
Global Social Media Analytics Market: Region Analysis
Increasing urbanization and digitalization in Asia Pacific countries such as India and China is a major factor expected to boost growth of the target market in this region. Increasing number of small and medium scale enterprises is supporting the adoption of social media analytics owing to their need to increase customer base and awareness for their product offerings.
Market in North America is expected to contribute highest revenue share in the target market, owing to favorable government and availability of scalable infrastructure. The market in Europe is expected to boost growth of social media analytics owing to increasing need to derive customer engagement metrics for growth of the organizations. Whereas, increasing awareness regarding benefits such as improved business productivity offered by the key vendors in Latin America is a factor to support growth of the target market in this region.
Global Social Media Analytics Market Segmentation:
Segmentation by Component:
Segmentation by Organization Size:
- Large Enterprises
- Small and Medium-Sized Enterprises (SME’s)
Segmentation by Deployment Mode:
Segmentation by Industry Vertical:
- Food & Beverages
- Media and Entertainment
- Retail and Consumer Goods
- Transportation and Logistics
- Banking, Financial Services, and Insurance
- Information Technology and Telecommunications
- Others (Government, Manufacturing, Healthcare and Life Sciences, Travel and Hospitality, Energy and Utilities, Commercial, etc.)
Segmentation by Region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2017 Estimated Year 2018 Forecast Period 2018–2027 Revenue in US$
- Sysomos, Inc.
- Talkwalker Sàrl
- Brandwatch LLC
- IBM Corporation
- SAS Institute, Inc.
- Oracle Corporation
- Adobe Systems, Inc.
- Crimson Hexagon, Inc.
- Simply Measured, Inc.
- Netbase Solutions, Inc.
- GoodData Corporation
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