Global Protein Shampoo Market, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029

“Global Protein Shampoo Market” is the title of an upcoming report, that is currently in the process of study and analysis at MarketResearch.biz. Numerous factors have been analyzed to study, research, and present our findings on the global protein shampoo market. Several critical information and data such as driving factors, market growth, key trends, threats, restraints, and potential revenue opportunities in regions and countries are included. Also, vital information regarding key players in the global market is included in the company profile section of the report. Other factors such as opportunities, recent developments, and strategies are also presented in detail in our report. The global protein shampoo market is segmented based on distribution channel, product type, end-user, and region.

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Overview

Hair requires a suitable amount of protein applied to it or it appears lifeless and dull, and hair fall can occur, apart from hair challenges causing low self-esteem and failing confidence levels. Protein imparts balance in terms of moisture in hair and keeps follicles and strands strong and healthy. Commonly known proteins include hydrolyzed wheat protein, hydrolyzed silk protein, hydrolyzed keratin, hydrolyzed oat flour, keratin, variations of hydrolyzed collagen, and variations of hydrolyzed soy protein. Protein shampoo is used to restore elasticity of hair by strengthening and cleansing damaged hair. Added proteins such as collagen and keratin, which are mainly found in hair, are ingredients in protein shampoos. In addition, protein shampoos contain animal and plant proteins. Proteins provide structure to hair, along with increasing strength and volume. As a result of various health benefits, preference for protein shampoos that improve hair and scalp health has been increasing among consumers, and use has also been increasing in developing and developed countries.  Non-availability of harsh surfactants in protein shampoos can promote healthy hair growth and impart a gloss to the user’s hair.

Dynamics

Among some of the key factors driving demand for protein shampoo in the global protein shampoo market is increasing importance of hair care approaches and products among consumers of varying age groups globally. Increasing awareness regarding benefits of hair care is related to growing awareness about personal appearance and youthfulness, and early onset of aging. In addition, issues such as hair loss, dandruff, split hair, and other diseases that are related to the scalp is expected to continue to drive demand for protein shampoo during the forecast period.  Increasing air pollution and exposure to harsh sunlight, and harmful gas and fuel emissions as a result of increasing population and expanding transportation sectors and adoption of motor vehicles is among some of the major causes of hair damage. In addition, pollution can also lead to other serious hair related issues such as scalp dryness, skin breakage, scalp irritation, and premature baldness in both, men and women. Protein shampoo, to a certain extent, has been proven to slow down early balding, as well as reduce the effects of hair-related problems, owing to increasing the content of keratin protein in haircare products and treatments. These are among other factors expected to increase demand for protein shampoos over the forecast period. Another factor driving demand for these products is increasing prevalence of psoriasis. However, the fact that protein shampoo can make hair slick is expected to limit demand for these products to a certain extent. Using protein shampoo that contains harsh surfactants result in hair fall, which is also a major restraint for rising demand for these products.

Global Protein Shampoo Market Segment Analysis:

Distribution Channel: The supermarket & hypermarket segment among the distribution channel segments is expected to account for highest revenue share in the global protein shampoo market, and the trend is projected to continue over the forecast period. This is attributed to an increasing number of supermarket & hypermarket and retail stores opening to cater to demand for a vast variety of products.

Global Protein Shampoo Market Regional Analysis:

The market in Europe is projected to maintain its dominance in terms of revenue share, which is attributed to rising haircare awareness among an increasing male consumer base in countries in the region. However, the Asia Pacific market is expected to be fastest growing in the global protein shampoo market.

Global Protein Shampoo Market Segmentation: 

By Distribution Channel:

• Supermarket & Hypermarket
• Pharmacies & Drug Stores
• Convenience Stores
• E-commerce Portals

By Product Type:

• Standard Protein Shampoo
• Anti-dandruff Protein Shampoo
• Kids Protein Shampoo
• Medicated Protein Shampoo
• Others

By End-user:

• Adults
• Kids

 By region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

• L'Oréal S.A.
• The Procter & Gamble Company
• Unilever plc
• Shiseido Company Limited
• The Estée Lauder Companies Inc.
• Atlantic Coast Brands
• Keratin Complex
• Pure Biology Products LLC
• Klorane
• Keragreen Canada