The global potassium carbonate in laundry detergent market was valued at nearly US$ 0.05 Bn in 2017, and is expected to register a CAGR of 2.9%. The report offers in-depth insights, revenue details, and other vital information regarding the global potassium carbonate in laundry detergent market and the various trends, drivers, restraints, opportunities, and threats in the target market till 2026. The report also offers insightful and detailed information regarding the various key players operating in the global potassium carbonate in laundry detergent market, and their financials, apart from strategies, acquisitions & mergers, and market footprint. The global potassium carbonate in laundry detergent market is segmented on the basis of region.
Potassium carbonate is a white salt, that is soluble in water, and forms a strongly alkaline solution. It is preferred in laundry detergents for its buffered alkalinity and higher solubility. It is a mild alkali that has been used for years for making chemicals, fertilizers, soaps, and glass.
Global Potassium Carbonate in Laundry Detergent Market Dynamics:
Increasing preference for liquid laundry detergents across the globe is a major factor driving growth of the global potassium carbonate in laundry detergent market. Increasing demand for automated washing machines is resulting in increasing demand for liquid detergents among consumers, as this product type completely dissolves in water and does not accumulate or leave residual matter on textile fibers. Also, liquid laundry detergents contain approximately 0.5–10 weight percent of inorganic potassium salt for enhancing cold water residue properties of laundry detergent products. Suitable inorganic salts include water-soluble compounds such as potassium carbonate, potassium bicarbonate, potassium chloride, potassium sulfate, etc.
Potassium carbonate is used in liquid detergents owing to its higher solubility, and being a water-soluble alkali metal salt, it can also be used in combination with linear alkyl benzene sulphonate (LAS) to boost suds volume during wash cycles. In addition, potassium carbonate as an ingredient in liquid laundry detergent compositions offer increased buffering capacity, and helps to prevent corrosion of metal parts in washing machines. These are the factors resulting into increased use of potassium carbonate in laundry detergents and this in turn expected to support growth of the target market in the near future.
Moreover, other driving factors of the target market includes, benefits associated with use of potassium carbonate in laundry detergent such as laundry detergents produced by using potassium carbonate have characteristics that are different from that of substitute products such as sodium carbonate, which is most widely used in laundry detergents. Potassium carbonate tends to be softer as compared to sodium carbonate, and comparatively it has more ability to create suds in water that contains a high concentration of minerals. Also, potassium carbonate has a unique advantage of accomplishing effective stabilization of mixtures containing small quantities of hydrate water, and has the capacity of offsetting pickup of moisture from air. Furthermore, use of potassium carbonate help to reduce environment pollution, which is causing by excessive release of laundry detergents into sewage water. Therefore, it makes potassium carbonate ideal for use in laundry detergent. This all factors expected to support growth of the target market during the forecast period.
However, presence of direct substitute products in the market, such as sodium carbonate is a major factor expected to hamper growth of the global potassium carbonate in laundry detergent up to a certain extent.
Market analysis by region:
Among the regions, the market in North America is estimated to account for major revenue share of over 30% in the global potassium carbonate in laundry detergent market in 2017, and is estimated to continue its dominance over the forecast period. The Europe market is estimated to account for second-largest revenue share in the global market in 2017.
The dominance of North America market can be attributed to high penetration of liquid detergent products in countries in the region. Also, presence of leading liquid detergent manufacturers is supporting growth of the potassium carbonate in laundry detergent market in this region.
Moreover, high awareness among people about liquid detergent and its benefits over powder detergent is another factor further propelling growth of the North America potassium carbonate in laundry detergent market.
The Europe market accounted for second highest revenue share in the global potassium carbonate in laundry detergent market in 2016, and is expected to maintain its position over the forecast period. Favorable government regulations for import and export are major factors driving growth of the Europe potassium carbonate in laundry detergent market.
The market in Asia Pacific accounts for around 27% revenue share in global market. The Asia Pacific potassium carbonate in laundry detergent market is expected to witness highest growth in terms of revenue in the global market over the forecast period. Increasing for liquid detergent among individuals in countries in the region is a major factor driving growth of the target market in this region. Also, increasing market penetration activity and new product launches by leading players in Asia Pacific are other factors supporting growth of the Asia Pacific potassium carbonate in laundry detergent market.
Availability of raw material and manpower along with well-developed manufacturing structure and supportive government policies for import are also other factors propelling growth of the target market in Asia Pacific region. Moreover, other driving factors includes, low labor wages and entry of local potassium carbonate and laundry detergent manufacturers in countries such as China and India.
The market in Latin America accounts for around 6% revenue share in global market. Increasing focus on market penetration of liquid detergent by leading players of laundry detergent is expected to support growth of the Latin America potassium carbonate in laundry detergent market in the forecast period. However, high product cost of liquid detergent is a major factor hampering growth of the Latin America potassium carbonate in laundry detergent market.
The market in Middle East & South Africa accounted for the lowest share in the global potassium carbonate in laundry detergent market in terms of revenue. Low disposable income, coupled with limited presence of global players in countries in the region are factors limiting growth of the Middle East & South Africa potassium carbonate in laundry detergent market.
Global Potassium Carbonate in Laundry Detergent Market segmentation, by region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- Armand Products Company
- Nachurs Alpine Solutions Industrial (NASi)
- American Elements
- ASHTA Chemicals Inc.
- Parchem Fine & Specialty Chemicals
- Asahi Glass Co., Ltd.
- Wentong Potassium Salt Group Co., Ltd.
- Bei Jing Kang Pu Hui Wei Technology Co., Ltd.
- 1.0 Chapter 1
- 1.1 Preface
- 1.2 Assumptions
- 1.3 Abbreviations
- 2.1 Report Description
- 2.1.1 Market Definition and Scope
- 2.2 Executive Summary
- 2.2.1 Market Snapshot, By Region
- 2.2.2 Prudour Opportunity Map Analysis
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