Global Phablets and Superphones Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028
“Global Phablets and Superphones Market” report produced by MarketResearch.biz is segmented on basis of type, operating system, and region. Exhaustive primary and secondary research was conducted to ascertain major factors and the impact these factors have on respective scenarios and aspects in the target market. Research findings were verified through industry experts, and then presented in the report.
Global Phablets and Superphones Market: Overview
A phablet is a category of mobile device, which comes with a big screen, thereby offering better viewing experience of multimedia content and Internet browsing to end user. Superphones come with extended capabilities of smartphones. Both, Phablets and superphones, can be referred to as extended versions of tablets and smartphones. These devices have some additional features along with existing features offered in available smartphones and tablets with regard to design, processing capabilities, and others.
Global Phablets and Superphones Market: Dynamics
Increasing technological developments and initiatives in terms of design, processing speed etc., of these devices is a primary factor expected to support growth of the global market in future. These developments are greatly influenced by exponential advancements in technologies, development of more advanced display technologies, faster processing capabilities, reducing cost of devices, increasing Internet speed, and rapidly changing buying patterns of consumers. These changes and evolution of consumer preferences has been prompted by increasing penetration of smartphones and the Internet. Availability of Internet on smartphones has been resulting in higher visibility of all products, created rising awareness regarding ongoing trends and latest technologies, and hence are some of the key major factors expected to continue to drive growth of the target market. High demand for these devices, especially among the younger consumers, coupled with increasing disposable income is expected to drive growth of the global market.
However, high cost of these devices is the major factor expected to hamper market growth during the forecast period.
Global Phablets and Superphones Market: Segment Analysis
Among the type segments, the superphone segment is projected to account for significant revenue share in the global market.
By Operating System:
Among the operating system segments, the Android segment is expected to register significant growth.
Global Phablets and Superphones Market: Regional Analysis
North America market for phablets and superphones is expected to dominate the global market in terms of revenue contribution over the forecast period. This is attributed to rapid adoption of new technologies among consumers in countries in this region. Moreover, strong presence of major manufacturers, increasing demand for phablets and smartphones among the tech-savvy consumers, and the growing bring-your-own-device (BYOD) trend are major factors expected to fuel growth of the market in the region.
The phablets and superphones market in Asia Pacific is expected to register significantly fast revenue growth owing to rapid proliferation of smartphones. In addition, the rapidly growing smartphone user base in countries in the region such as India, prefer upgrading to more advanced devices and products regularly, which is a key factor expected to projected to augment market growth in the region. In addition, various marketing strategies adopted by manufacturers to increase sales of devices is also expected to support revenue growth. Markets in Latin America, Europe, and Middle East & Africa are expected to register steady growth during the forecast period.
Global Phablets and Superphones Market Segmentation:
Segmentation by Type:
Segmentation by Operating System:
- Microsoft Windows
Segmentation by Region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2019 Estimated Year 2020 Forecast Period 2020–2029 Revenue in US$
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