Global Outdoor Advertising Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028
“Global Outdoor Advertising Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global outdoor advertising market report has been segmented as per advertising type, advertising platform, and region.
Global Outdoor Advertising Market: Overview
The outdoor advertising is also referred as out-of-home advertising which is used to promote and market products and services. The outdoor advertisement can be done on shelters, billboards, transit display, shopping centers, stadium, and through posters. The outdoor advertising is considered as important, effective, long-lasting, and powerful tool to gain attention of target audience. There are various types of outdoor advertising platforms available in variety of screen sizes and shapes across the globe such as, street furniture, banners, shelters, transit display, and many more.
Global Outdoor Advertising Market: Dynamics
Increasing investment in outdoor advertising by various manufacturers and service providers in various countries, and rising penetration of LED mobile billboards are key factors fueling growth of the global market. Also, rising trend towards innovative and eye-catching advertisements through hoardings, billboards, posters, shop windows, and banners at various social places is another factor expected to support growth of the target market.
Increasing popularity of digital platforms for outdoor advertising among advertisers is another factor expected to support growth of the global market during the forecast period. In addition, rising technological advancements in digital advertising platforms to advertise and promote services and products at various places such as shopping complexes, subways, malls, airports, bus stops, trains, tall buildings, and others is another factor expected to propel growth of the target market.
However, increasing concerns related with environment and road safety issues across the globe are key factors hampering growth of the global market in the next 10 years.
Global Outdoor Advertising Market: Segment Analysis
Increasing preference for billboards advertising at many locations, due to its high visibility, easy maintenance, and rising penetration of LED mobile billboards is primary factor driving revenue growth of the billboards segment among advertising type segment.
Among advertising platform, the digital outdoor advertising platform segment is expected to witness significant growth in the global outdoor advertising market, owing to increasing development of mobile digital platforms for outdoor advertising across the globe.
Global Outdoor Advertising Market: Region Analysis
The Asia Pacific outdoor advertising market accounted for highest revenue share and is dominating the target market. Rapid urbanization, rising infrastructural development, rising smart city projects, and high expenditure on outdoor advertising by advertisers or advertising companies in emerging economies such as India, Japan, and China in this region are factors supporting growth of the target market in the region. Market in North America is expected to register moderate growth in the global market followed by market in Europe, owing to increasing digital bus shelters and digital jukeboxes in many countries such as US, Canada, Germany, and France in these regions. Market in Middle East & Africa and Latin America are projected to witness average growth in terms of revenue, due to increasing penetration of digital outdoor advertising platforms in these region.
Global Outdoor Advertising Market Segmentation:
Segmentation by Advertising Type:
- Transit Display
- Street Furniture
Segmentation by Advertising Platform:
- Digital Platform
- Physical Platform
Segmentation by Region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2017 Estimated Year 2018 Forecast Period 2018–2027 Revenue in US$
- Lamar Advertising Company (REIT)
- APN Outdoor Group Limited
- Adams Outdoor Advertising, Inc.
- Ströer Media Brands AG
- Clear Channel Outdoor, Inc.
- JCDecaux SA
- AdSpace Networks, Inc.
- AirMedia, Inc.
- Burkhart Advertising, Inc.
- Focus Media Holding Limited
Request for TOC
Request for Customization
Don't just take our word. We are trusted by these great companies!