Global OTC Vitamins & Minerals Dietary Supplements Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028

“Global OTC Vitamins & Minerals Dietary Supplements Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global OTC vitamins & minerals dietary supplements market report has been segmented on the basis of form, type, distribution channel, and region.

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Global OTC Vitamins & Minerals Dietary Supplements Market: Overview

Vitamin and mineral rich supplements have medicinal properties which offer healing benefits apart from fulfilling daily required nutrients. It helps in building a strong immune system against common diseases. In the sector of foods & beverages, vitamins and minerals are gaining tremendous popularity in recent years. Food enrichment is an important process of adding minerals & vitamins to the food products, that may be lost during manufacturing or storage process. It is regarded as important strategy identified by World Health Organization for increasing the minerals & vitamin intake at the global level among consumers.

Global OTC Vitamins & Minerals Dietary Supplements Market: Dynamics

Growing awareness about nutrient deficiencies such as iron deficiency, iodine deficiency and others and changing lifestyle are the key factors contributing to drive growth of the global market in terms of revenue. In addition, growing spending on food and beverages, increasing per capita income level, improving living standard among consumers, increasing awareness about nutritional food intake among individual, are some of the factors driving the growth of the global OTC vitamins & minerals dietary supplements market. However, some risks associated and related side effects associated with OTC vitamins & minerals dietary supplements products due to overconsumption, product recall owing to presence of bacterial or microbial contaminations, and stringent regulatory policies by governing bodies are major factors expected to limit growth of the global market to a certain extent.

Global OTC Vitamins & Minerals Dietary Supplements Market: Segment Analysis

Among the ingredient segments, vitamin is expected to register highest growth rate is expected to maintain its dominance over the forecast years. This is primarily due to increasing consumption of various forms of vitamins such as A, D, E, etc. by large number of population in different forms of food and beverages.

Global OTC Vitamins & Minerals Dietary Supplements Market: Trends

Key trend currently witnessed in the target market is prominent players are joining hands with World Health Organization (WHO) for carrying out various research and development activates in order to develop innovate and more beneficial fortified food and beverages with high content of minerals and vitamins.

Global OTC Vitamins & Minerals Dietary Supplements Market: Regional Analysis

In 2018, the markets in North America is expected to account for largest market revenue share in the target market. This is primarily attributed, higher disposable income level and rising awareness regarding consumption of healthy food in countries such as US and Canada. The market in Asia Pacific is expected to highest CAGR over the forecoming years, due to growing food & beverage sector India, China, and Japan are some major factors for driving the growth of OTC vitamins & minerals dietary supplements in Asia pacific region.

Global OTC Vitamins & Minerals Dietary Supplements Market Segmentation:

Segmentation by form:

• Tablets
• Capsules
• Powders
• Liquids

Segmentation by type:

• Vitamins
• Minerals

Segmentation by distribution channel:

• Pharmacies
• Supermarket
• Others (include, Online pharmacy, vitamin & health food store, etc.)

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa