Global Online Retail Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

"Global Online Retail Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2027” is a recent report generated by MarketResearch.biz, which offers in-depth insights, revenue details, and other vital information regarding the global online retail market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2027. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global online retail market report has been segmented on the basis of product type and region.

Introduction

Online retail is a form of electronic commerce (e-commerce) which allows consumers to directly purchase goods on online marketplaces. The online retail activities are growing due to certain services offered by online retailers such as wide range of products, on time product delivery, multiple payment options, and occasional discounts. The online retail portal offers wide range of branded products under single platform and attractive discounts.

Market Dynamics

Increasing consumer preference towards online retail channel, owing to convenience and time saving operations across developing as well as developed countries across the globe is a key factor expected to drive growth of the global online retail market over the forecast period.

In addition, increasing internet penetration along with innovative marketing strategies are other factors expected to further fuel growth of the global market over the forecast period.

Furthermore, presence of major players and increasing investment activities by market players across Asia Pacific and Latin America are other factors expected to boost growth of the target market over the forecast period. For instance, in March 2018, Flipkart announced the plans regarding set up a 100-acre logistics park in Bengaluru.

However, security concerns among consumers regarding the online payment activities are expected to restrain growth of the global online retail market over the forecast period.

Ongoing trend observed in the target market is increasing consumer preference towards online shopping and e-commerce activities, owing to availability of various products and brands under single platform, easy accessibility, and affordability which in turn expected to propel growth of the global online retail market over the forecast period.

Technological advancements and affordable product offerings are expected to create potential revenue opportunities for online retailers operating in the target market over the forecast period.

Analysis by Region

The market in Asia Pacific is expected to dominate the global online retail market over the forecast period, owing to increasing online retail activities and high online retail sale in China. According to the Chinese Ministry of Commerce, the growth rate of online retail in the country in 2017 was 32% over the previous year. However, poor logistics and supply chain are some factors expected to restrain growth of the target market in this region.

The market in North America followed by Europe is expected to register significant growth in terms of revenue over the forecast period, increasing consumer preference towards online retail as compare to traditional offline retail and increasing penetration of internet and smartphones across various countries in the region. According to World Bank statistics, North America and Europe reported average internet penetration rates of 78% and 75%.

Global online retail market segmentation:

Segmentation by product type:

• Fashion
• Media & Entertainment
• Beauty & Personal Care
• Furniture
• Food & Beverages
• Sports & Recreation
• Electronics
• Toys
• Others

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

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• Amazon Inc.
• Alibaba Group Holding Limited
• eBay Inc.
• Otto GmbH & Co KG
• Groupon, Inc.
• Shopify Inc.
• Flipkart Limited
• Rakuten, Inc.
• Zalando SE
• Tencent Holdings Ltd.