Global Online Dating Application Market Forecast, Trend Analysis And Competition Tracking - Market Insights: 2015 – 2031

Global Online Dating Application Market Introduction

The global online dating application market was valued at US$ 7.2 billion in 2020, and is projected to grow at a CAGR of 8.2%.

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Online Dating Applications are an application for creating profiles in order to find companionship or marriage. They, like any other application, require a profile to create. The profile consists of information about the person's interests, age, gender preference, height requirements, language skills, and location. When someone searches through the profiles they can filter out people who don't meet their preferences in any way by selecting the appropriate filters.

Using an online dating application is a great way to meet new people. There are many good reasons to use this service, but there are also some bad reasons. One of the most important parts of using online dating is having a profile picture that looks your best. It is not worth putting up a photo that you don't look your best in because it will lower your chances of meeting someone.

These Applications offer a number of advantages. The convenience of being able to research online and see people who share your interests is a great benefit for an individual who values their time. In addition, such applications provide a safe environment for meeting new people and can be helpful in expanding one's social circles. Furthermore, it is possible to find the perfect match for one's needs by searching through potential suitors according to factors such as age, gender, location, interests, and appearance.

Online dating has been an increasingly popular trend in the past decade. One of the disadvantages for this technology is the lack of face-to-face, physical interaction. People tend to get a lot of information about someone before they actually get to meet them, which can lead to one sided relationships where people get emotionally invested in a person they have no confirmation is even who they say they are.

The global online dating application market is segregated into age group, gender, subscription, and regions. On the basis of age group, the global online dating application market is sub-segmented into 18-25 years, 26-34 years, 35-50 years, Above 50 years. With respect to compressor gender, the global online dating application market is distributed into male, female, and unisex. On the basis of subscription, the global online dating application market is sub-segmented into annually, quarterly, and monthly. On the basis of region, the global online dating application market is sub-segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Increase in the Usage of Internet Services

The rise in the usage of internet services is driving growth of online dating applications. Users are attracted to these services for their convenience and anonymity. One such application, Tinder, boasts over 50 million active users. This app has streamlined the process of finding the perfect match by using geolocation data to help you find other users in your area. The app does not ask for any personal information aside from a simple bio and one or two photographs.

Rising Dating and Marriage

The increasing popularity of online dating applications can be attributed to the increase in marriage and dating rates. People are using these apps as a tool for finding potential partners because it is time-efficient and convenient. It is also easy for people to share their interests, schedule, and personality with others. And, people who use the app will see that there are more singles in their area than they initially thought.

Segmental Insights

The segment is expected to grow at the highest CAGR over the upcoming few years. Although most dating apps are providing the majority of their core features at no cost, several others are providing their lesser sections for free usage and charge a subscription fee for more premium options. Some apps and services have different membership fees, depending on the features they offer.

Individuals with an age of 18 to 25 years on free dating apps have experienced a growth in registration rates, as they spend much time online. SurveyMonkey Intelligence has estimated that Tinder was ranked second behind Bumble for people between 18 and 25 years old. Female users are expected to experience above-average growth in the upcoming year.

The monthly subscription sub-segment is projected to increase in the strongest CAGR over the period anticipated. Monthly subscriptions enable users to try out premium features before deciding on annually or quarterly subscriptions. HelloSign gives users the opportunity to add up to 5 adjectives to describe themselves. Users can add their preferred TV shows, movies, restaurants, etc. to their profiles.

COVID-19 Impact Analysis on Online Dating Application Market

The COVID-19 pandemic has had an extreme influence on the Online Dating Services Market. As a consequence of the pandemic, there is usually isolation, lockdowns, low social activity, which creates a dullness among people. Because of this, the usage of smartphones has increased the number of people talking to each other and in dating apps, which are significantly impacting the growth of the sector.

North America is expected to dominate the global market

The global online dating application market is sub-segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Markets in the North America region are expected to account for the largest share due to the proliferation of smartphones and the growing usage of the internet in this region, and busy schedules have also contributed to the growing popularity of dating services.

Competitive Landscape of Online Dating Application Market

• Tinder
• Bumble
• Grindr LLC
• eHarmony, Inc.
• Spark Networks, Inc.
• The Meet Group, Inc.
• com.au Pty Ltd.
• Zoosk, Inc.
• The League
• Coffee Meets Bagel
• Other Key Players

Report Scope

• Forecast Period: 2022-2031
• Actual Year: 2021
• Historical Data Available for: 2015-2020

Key Segments Covered in Global Online Dating Application Market by Age Group

• 18-25 years
• 26-34 years
• 35-50 years
• Above 50 years

Key Segments Covered in Global Online Dating Application Market by Gender

• Male
• Female
• Unisex

Key Segments Covered in Global Online Dating Application Market by Subscription

• Annually
• Quarterly
• Monthly