Global On-The-Go Breakfast Products Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, And Growth Forecast To 2027

Breakfast is considered most important meal of the day as it provides energy, improves mood and provides an ideal opportunity to get important nutrients to tackle the day ahead. On-the-go breakfast products are suitable breakfast substitutes that can be prepared in less time and consumed easily. On-the-go breakfast products are gaining popularity owing to the rapidly changing lifestyle of individuals in developed as well developing economies. These products take less time for preparation as compared to traditional breakfast meals and also helps in decreasing long lines.

Increasing demand for ready to eat and processed food products owing to hectic lifestyles and growing urbanization is a major factor expected to support growth of the target market over the forecast period. The easy availability of on-the-go breakfast products such as processed foods, cereals, oats, smoothies, juices, and smoothies in the market is further expected to support growth of the global market. In addition, launch of innovative products with exclusive packaging and fancy advertisements by the manufacturers is another factor supporting growth of the global market in the near future. Furthermore, ongoing merger and acquisition by key players is another factor fueling growth of the market, for instance, Post Holdings acquired Weetabix Limited in 2017.

Development of more organic and nutrient based on-the-go breakfast products is expected to create high revenue opportunities for target players in the near future.

The market in Europe dominates the global market in terms of revenue over the forecast period, owing to rising consumption of on-the-go food products due to stressful lifestyle among individuals especially in the US and Canada. The market in North America is expected to account for second-highest share in the market in terms of revenue over the forecast period, owing to increasing awareness about various nutritional benefits offered by on-the-go breakfast products in the region. The market in Asia Pacific is expected to show a significant growth, owing to increasing adoption of online service providers in China and India.

Global On-the-go Breakfast Products market segmentation:

Segmentation by product type:

• Dairy Based Product
• Breakfast Cereals

Segmentation by distribution channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channel
• Confectionary Shops

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa