Global Oats Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

Global Oats Market: Overview

“The global Oats Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

Oats are a whole-grain dietary ingredient, scientifically known as Avena sativa, and widely consumed in form of oatmeal. Oats have various nutritional properties including dietary fibers, vitamin B, etc. which influences to consume it.

Global Oats Market: Dynamics

Oats are most commonly consumed in daily breakfast in order to obtain various nutrients including protein, carbohydrates, and cholesterol-lowering capability. This is one of the key factors which has led to the increasing global acceptance of oats as a portion of healthy food, and fueling growth of the global market.

In addition, increasing awareness regarding healthy lifestyle coupled with various health benefits associated with consumption of oats is another factor expected to drive growth of the global market. Manufacturers are focusing on the development of variant forms including bars, powders, flakes etc., in order to meet the increasing demand for oats for food consumption which is a factor projected to propel target market growth.

Oats are also used in various cosmetic and personal care products, owing to its benefits including moisturizing and skin soothing is a factor expected to fuel demand for oats in the global market.

However, the availability of alternative grains for oats is one of the major factor expected to hamper target market growth over the forecast period.

Global Oats Market: Segment Analysis

Among form segments, the regular/flakes segment is expected to register significant growth, owing to increasing consumption of oats as a breakfast.

Among application segment, the bakery & confectionery segment is projected to account for significant revenue share in the global market, owing to increasing demand for oat-based and healthy baked products including biscuits, cakes, etc. among kids.

Among the sales channel, the supermarkets/hypermarkets segment is expected to register substantial growth, owing to better network connectivity between distributors and suppliers and various discounts offered by them.

Global Oats Market: Regional Analysis

Oats market in North America is expected to register significant growth, owing to increasing consumption of healthy bars and snack food. In addition, this factor expected to stimulate the production of oats in bulk quantity in order to meet demand for the oats, which is a factor expected to support revenue growth of the target market in this region.

Increasing demand for organic oats among the health-conscious population is a factor expected to augment target market growth. Asia Pacific oats market is projected to contribute significant revenue share in the target market, owing to increasing awareness regarding benefits associated with healthy food consumption.

Moreover, rising consumption of baked food items coupled with high demand for oat cookies and cakes is one of the major factor expected to propel target market growth. Increasing demand for oats from the cosmetic and personal care manufacturers is another factor expected to fuel growth of the target market in this region. Markets in Europe, Middle East and Africa and Latin America are projected to register considerable growth over the forecast period.

Global Oats Market Segmentation:

Segmentation by Form:

• Powder/Flour
• Regular/Flakes
• Bar

Segmentation by Application:

• Bakery & Confectionery
• Food Ingredient
• Personal Care Products
• Healthcare Products

Segmentation by Sales Channel:

• Specialty Retailers
• Supermarkets/Hypermarkets
• Convenience Stores
• Online

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa