Global Nonstick Cookware Market Report, Ongoing Trends, Growth Factors, Negative Factors, Opportunities, Untapped Markets, Strategies and Developments, Product Segments, and Forecast 2019 – 2028

“Global Nonstick Cookware Market Size, Insights, Trends, Opportunities, Growth Analysis, Drivers and Forecast till 2028” – is a recently generated market report by MarketResearch.biz research experts. In 2019, the target market is estimated to be valued at US$ X Mn and is projected to reach a value of US$ X Mn in 2028. The report focuses on key drivers and limitations, opportunities and recent trends. In order to give a holistic view of the market PEST analysis and Porter’s Five Forces analysis are presented in the report, along with supply chain analysis. The market has been divided based on product material, distribution channel, and region. The regions are further sub-segmented into key countries and their revenue share contribution in the respective regional markets. Revenue share and growth rate of each of the segments under product materials and distribution channels have also been included in the final report.

Product Overview: Nonstick Cookware

Nonstick cookware is coated products with slippery texture that prevents food sticking on the utensils or to avoid overcooking or burning of food. There are a variety of products available in the market using different raw materials such as teflon, aluminum, enameled iron, ceramic, among others.

Market Dynamics: Nonstick Cookware Market

Food being the basic necessity of living beings in order to live and stay healthy has gradually given rise to cooking as a profession and individual interest or activity for decades. Traditionally, earthen cookware or mud pots were used to cook food on a wooden sticks-based stove. The evolution of human beings and development of economies have resulted in production of modern cookware products. Increasing number of chiefs and cooking professionals, rising number of cooking shows and inclination of women and men towards cookery shows are key factors driving demand for advanced nonstick cookware and support market growth. Moreover, children of this era are also engaging in cooking as an activity to try new food dishes. The emergence of international level cooking competitions has given boost to the younger generation to leverage from these shows and start an early carrier as a chief. In addition, advent of new dishes requires specialized cookware in order to reach a level of perfection in cooking dishes without letting it get overcooked or burnt. Usage of nonstick cookware also enables less oil utilization while cooking, and is easy to wash since there are no remains stuck on the utensil. These factors have compelled major players to develop innovative products to meet consumer demands. Availability of a variety of nonstick cookware in different shapes, sizes, colors, and in different materials in stores, supermarkets, and online retail is a key trend that is projected to gain popularity and support market growth.

Some of the nonstick cookware contain hazardous chemicals that are released when the utensil is heated. This is a major threat to growth of the target market. in addition, availability of steel utensils at lower costs and higher durability features, and shifting preference from steel utensils or nonstick cookware to mud cooking pots in developing as we as some developed countries are some other restraining factors for the market.

Opportunities and Trends

Increasing focus of manufacturers, especially in developing countries, to develop and launch new products is expected to create revenue opportunities for existing and new players in the market. For instance, development of ceramic nonstick cookware does not contain any harmful chemicals and metals and is easy to use and wash. By considering this as a lucrative growth opportunity, certain major startups have entered the market. SCANPAN USA, INC.  had launched ceramic-based titanium nonstick cookware in 2001 which helped them have an edge on the robust competition. The company’s first high-quality nonstick cookware released in 1987 caught attention of professional chiefs, especially gourmet cooks.

Increasing trend and number of nuclear families and rising number of individuals immigrating to urban cities or different countries across the world to make a living have led to adoption of cookware for their kitchens. This coupled with rising spending capacity among individuals and preference for advanced cookware are factors driving market growth and are projected to continue to support market growth.

Segment Insights: Global Nonstick Cookware Market

Product Material Insights:

The teflon coated segment generated highest revenue share in the global market in 2018 and is projected to continue with its dominance over the next 10 years. Teflon was the first nonstick slippery material used for production of nonstick cookware and is preferred by a large customer base owing to durability and low cost of Teflon-based products and availability of wide variety of nonstick kitchenware in brand outlets, stores, and online retail. Revenue from the ceramic coated segment is projected to expand at the highest CAGR over the next 10 years, as these cookware does not contain chemicals such as PFOA and PTFE. In addition, the products do not contain any metals such as lead, cadmium, copper, aluminum, nickel, chromium, and iron, and is considered 100% safe for use. Certain high-end ceramic coated products can withstand high temperatures up to 2700 °F. In 2018, a US-based cookware startup – Great Jones – launched ceramic nonstick cookware including sauté pan, saucepan, small frypan, and stockpot using ceramic coating.

Region Insights: Global Nonstick Cookware Market

In 2018, the Europe market recorded the highest revenue share in the global nonstick cookware market and was worth over X.X% share of the total revenue. Increasing preference for high-quality cookware and enhanced functionality, esthetic look of cookware among individuals and professional chiefs in economies in Europe, especially the UK and Germany are among some of the major driving factors for Europe market. In addition, apart from women, the male population is inclined towards trying different food recipes or dishes, and this is resulting in higher demand and adoption of enhanced cookware such as nonstick frying pans and cookers, etc. Moreover, high consumption of baked products such as waffles, bread, cakes, biscuits, combined with high demand for nonstick cookware such as waffle iron, cake containers, etc. as they are easy to clean and are presentable to serve to guests and friends are factors augmenting demand for nonstick cookware products. According to a 2018 survey, macro trend observed in the UK is that nearly 83% of the population prefer cooking at home rather than dining out. Furthermore, shifting preference towards sustainable and easy-to-clean nonstick products in countries including France, Italy, and Spain, coupled with rising number of supermarkets and hypermarkets selling nonstick cookware products will continue to drive Europe market growth in the coming years. Certain key supermarket chains in Europe include Edeka Group, E. Leclerc, REWE Group, Group Auchan SA, Aldi, and Ahold Delhaize.

The Asia Pacific (APAC) market is projected to register highest CAGR, between 2019 to 2028. Increasing population, especially in China and India in the region is resulting in urbanization and increasing employment opportunities in the region are expected to improve purchasing power of individuals. In addition, growing number of restaurants, hotels, fast food centers, cafes, etc. and rising number of professional chefs and admissions in institutes in order to make a profession in hospitality industry are factors driving APAC market growth. Moreover, presence of key players in the market, coupled with increasing product enhancements is projected to further support market growth. In August 2017 for instance, TTK Prestige Limited launched its UK brand – Judge – in India market. This launch of their new brand was made to boost sales of inner lid and outer lid nonstick cookware, along with stainless steel gas stoves and mixer grinders. Moreover, in 2017, an India-based kitchenware manufacturer, Stovekraft, partnered with a US-based company, Black & Decker Corporation. This partnership aimed at launching products such as die-cast nonstick cookware, stainless steel cookers, and fastener-free glass cooktops.

Global Nonstick Cookware Market Segmentation:

Segmentation by Material:

• Teflon Coated
• Aluminum Coated
• Enameled Iron Coated
• Ceramic Coating
• Others

Segmentation by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa