Global Mouthwash Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027
“Global Mouthwash Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2027” is a recent report generated by MarketResearch.biz, which offers in-depth insights, revenue details, and other vital information regarding the global mouthwash market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2027. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global mouthwash market report has been segmented on the basis of product type, flavor, distribution channel, and region.
Mouthwash is a medicated solution used for gargling and rinsing the mouth. Many oral conditions require the use of a mouthwash, which can vary from oral malodour to periodontal disease to treatment of secondary infections like oral mucositis. Mouthwash consists of diluents, antibacterial agents – phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds, soaps, flavoring agents, and colorants for mouthwash manufacturing. Color and flavors are added in mouthwash in order to improve appearance of end product. Green, blue, and pink are common food colors and mint, fresh tea, active salt, bubble gum, and fruits are preferred flavors used for mouthwash globally.
There are two types of mouthwash – cosmetic and therapeutic mouthwash. The cosmetic mouthwash is specially designed to improve breath odor and therapeutic mouthwash includes fluoride, antiseptic, and natural (herbal) mouthwash products.
Increasing consumer awareness on oral hygiene, coupled with government and public and private organizations initiatives for oral health in various countries across the globe is a key factor expected to drive growth of the global mouthwash market over the forecast period.
For instances – In 2017, Delta Dental which is a US based non-profit national association donated US$ 61 Mn, in order to increase access to oral health in the US.
In September 2018, Dubai Health Authority (DHA) launched DentOral – a dental and oral program to improve oral health, by ensuring access to high quality dental treatments and prevention program as a part of Dubai Health Strategy 2016–2021. These kind of initiatives are expected to support growth of the global market in the near future.
Furthermore, innovative products launches by various market players across the globe is another factor expected to further fuel growth of the target market over the forecast period.
However, lack of awareness regarding the advantages of mouthwashes and rising preference towards primary oral care and hygiene products among consumers over secondary products are some major factors expected to restrain growth of the global mouthwash market over the forecast period.
Increasing consumer focus toward herbal and flavored mouthwashes is expected to create lucrative opportunities for players operating in the global mouthwash market over the forecast period.
Analysis by Segment
On the basis of distribution channel segment, the online segment is expected to register significant growth in terms of revenue over the forecast period, owing to increasing adoption of smartphones and technological advancements in internet-based services. In addition, easy and timely delivery options, secured payment transaction option, and marketing activities by e-commerce websites which in turn expected to increasing adoption of mouthwash through online distribution channel segment.
Analysis by Region
The market in North America is expected to dominate the global mouthwash market in terms of revenue and is expected to continue its dominance over the forecast period, owing to stringent regulations on mouthwash products regarding packaging, quality, and other factors. For instance, according to the US Food & Drug Administration 2009, liquid oral hygiene products include mouthwashes, fresheners, etc., and cosmetic vaginal products need to packed in tamper-resistant packages.
Global mouthwash market segmentation:
Segmentation by product type:
- Total Care
Segmentation by flavor:
- Active Salt
- Fresh Tea
Segmentation by distribution channel:
- Online Stores
Segmentation by region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2017 Estimated Year 2018 Forecast Period 2018–2028 Revenue in US$
- Colgate-Palmolive Company
- Johnson & Johnson
- The Himalaya Drug Company
- Amway Corporation
- GlaxoSmithKline Plc.
- Lion Corporation
- Caldwell Consumer Health, LLC
- Uncle Harry's, Inc.
- Triumph Pharmaceuticals, Inc.
- The Procter & Gamble Company
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