Global Mobile Marketing Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028

Global Mobile Marketing Market: Overview

“The global Mobile Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

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Mobile marketing refers to the promotion of the products and services on portable devices including smartphones and tablets that aids to connect advertisers directly to customers by sending push notifications and emails.

Global Mobile Marketing Market: Dynamics

Increasing usage of smartphones to access web content coupled with the ongoing trend of location-specific mobile marketing is one of the major factor expected to support revenue growth of the global market. In addition, increasing proliferation of social media sites and a growing number of users are other factors expected to drive growth of the target market.

Mobile marketing is a convenient and faster way to interact with the target consumers and it also helps in the integration of new advertising techniques and creates a positive impact to increase sales. These are some major factors among other expected to propel growth of the target market.

Rising adoption of advanced technologies among various organizations including Global Positioning Systems (GPS) and Radio Frequency Identification (RFID) to obtain more consumer-specific and location-based data in order to reach target customers by sending alerts and notifications regarding related products and services. In addition, mobile devices are the major sources of digital data as maximum data is generated through access to social sites, mobile apps, and browsers. The rapid adoption of big data analytics and Artificial Intelligence (AI) to analyze the preferences of the consumers and deliver appropriate insights.

These are some of the key factors expected to fuel target market growth over the forecast period. Increasing adoption of mobile marketing among various industries including BFSI, retail, travel, etc. is another factor expected to augment growth of the target market. For instance, increasing usage of smartphones for online banking among consumer aids to banking service providers to offer various products and services to consumers through notifications, in-app messages etc.

However, increasing installation of ad blocking software among smartphone users to avoid unnecessary ads is one of the major factor expected to hamper growth of the target market. Additionally, increasing security and privacy threats and stringent governments protocols associated with mobile ads is another factor expected to restrict target market growth.

Global Mobile Marketing Market: Segment Analysis

Among solution segments, the QR codes segment is projected to register significant growth, owing to its features including easy to track and use, and ease of availability anywhere such as newspapers and social media applications.

Among enterprise size segments, the large enterprise segment is expected to account significant revenue share of the global market, owing to increasing adoption of mobile marketing techniques among various sectors.

Among end-use segments, the retail segment estimated to register higher CAGR in the global market, owing to the growing number of e-commerce retailers and their offerings including doorstep delivery and diverse variety of products to consumers.

Global Mobile Marketing Market: Regional Analysis

North America mobile marketing market is projected to register significant rate of growth, due to the increasing proliferation of smartphones and the Internet coupled with the strong presence of mobile marketing service providers. Asia Pacific market for mobile marketing is projected to account significant revenue share of the global market, owing to an increasing number of mobile subscribers. The market in Latin America is expected to register substantial growth, attributable to increasing investments of government for network infrastructure development.

Global Mobile Marketing Market Segmentation:

Segmentation by Solution:

• SMS
• Mobile Web
• QR Codes
• MMS
• Location-Based Marketing
• In-App Messages
• Push Notifications

Segmentation by Enterprise Size:

• Small & Medium Enterprises
• Large Enterprises

Segmentation by End-User:

• Media & Entertainment
• Retail
• Travel
• Healthcare
• BFSI
• Automotive
• IT & Telecom

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa