Global Mobile Location Based Services Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

"Global Mobile Location Based Services (LBS) Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2027” is a recent report generated by MarketResearch.biz, which offers in-depth insights, revenue details, and other vital information regarding the Global mobile location based services market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2027. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global mobile LBS market report has been segmented on the basis of technology, product, end-user, application, and region.

This report is based on synthesis, analysis, and interpretation of information gathered regarding the target market from various sources. Our analysts have analyzed the information and data and gained insights using a mix of primary and secondary research efforts with the primary objective to provide a holistic view of the market. In addition, an in-house study has been made of the global economic conditions and other economic indicators and factors to assess their respective impact on the market historically, as well as the current impact in order to make informed forecasts about the scenarios in future.

Overview:

Global mobile location based services (LBS) are provided via LBS applications and intelligent systems with the help of smart technologies which offers vast functionalities for marketing, navigation, assets tracking, location sensitive information, and many more. The mobile LBS are depend upon information generated by navigational and mapping data.

Dynamics:

Increasing use of location based services (LBS) by promotional applications and services is a major factor expected to fuel growth of the global mobile LBS market in the near future. Increasing penetration of smartphones and availability of cost efficient global positioning system (GPS) devices across the globe are expected to be major factors that propel growth of the target market in the forecasted period.

Large enterprises operating in smartphone development are striving for providing more accurate real-time location services to survive in stringent competition. In addition, increasing focus on development of devices that are compatible with next generation web services and are able to optimize mobile applications to enhance overall performance is expected to support growth of the global mobile LBS market. Whereas, wireless technologies providing solutions over marketing, mapping, and tracking segments are expected to see a significant growth in the forecast period.

Moreover, manufacturers are focusing on integration of LBS application into new mobile devices which is expected to support growth of the global mobile LBS market in the near future. In addition, increasing development of applications that are involved in various product marketing is expected to support growth of the target market. Furthermore, LBS aids in revenue growth of various product manufacturers, retailers and other key suppliers as it helps to engage customers, to build marketing strategies, to gain customer insights and feedbacks over promotional initiative and analyzing pattern of locations visited by customers to analyze customer interest preference. This factors are expected to support growth of the global mobile LBS market.

Increasing integration of Internet of things (IoT) in social networking, digital advertising, and product promotions, and entertainment sector is expected to proliferate mobile LBS market growth.

Also, LBS plays an important role in content generation through ads and purchase procedure of various paid applications. This provide more accurate dada to manufacturers about customer preference for various end use applications.

However, increasing awareness about content and data privacy among end users is a major factor expected to hamper growth of the global market. In addition, increasing regulations related to data access and development of stringent polices about private data is expected to restrain growth of the mobile LBS market up to a certain extent.

Analysis by region:

The North America market is expected to dominate the global mobile LBS market owing to availability and high penetration of novel technologies in countries in the region. Market in Asia Pacific is expected to witness high growth, owing rise in digital network developments in countries in the region. The Latin America and Middle East and Africa are expected to witness significant growth in the near future, owing to growing preferences of enterprises from diverse sector to adopt IT services and solutions.

Global Mobile LBS Market Segmentation:

Global market segmentation by technology:

• Context aware technology
• Observed Time Difference of Arrival (OTDOA) and Enhanced Observed Time Difference of Arrival (E-OTDOA)
• Radio Frequency Identification (RFID) and Near Field Communication (NFC)
• Satellite, microwave and infrared sensors
• Wi-Fi, ultra-wide band (UWB), Bluetooth Low Energy (BLE), and Assisted -GPS

Global market segmentation by product:

• Maps & Alerts
• Precision Geo-targeting
• Location-based Advertising Services
• Secure Transactions and Redemptions
• Analytics and Insights
• Automotive Services
• Campaign Management
• Consumer & Enterprise Services

Global market segmentation by end-user:

• Banking & Financial Services and Insurance (BFSI)
• IT and Telecommunication
• Aerospace & Defence
• Hospitality & Healthcare
• Transportation & Logistics
• Government & Utilities
• Others (Food & Beverages, Oil & Gas, Real Estate)

Global market segmentation by application:

• Monitoring & Tracking
• Navigation & Mapping
• Business Intelligence & Analytics
• Location-based Advertising
• Networking & Entertainment

Global market segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa