Global Mobile Backend as a Service Market Insights, Service Segments, Market Size, Revenue Share, Applications, Opportunities, and Projected Growth to 2028

Global Mobile Backend as a Service Market report is an in-depth and comprehensive study on the industry and provides information regarding analyses about the ongoing trends, strategies used to expansion of business and revenue growth and includes other important details such as prominent manufacturers, their presence in key regions, and growth rate as compared to previous year. The global mobile backend as a service market report has been segmented on the basis of type, application, and region.

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Mobile Backend as a Service: Overview

Mobile Backend as a Service (MBaaS) is a cloud computing service model that has been designed to serve as middleware and enables developers to connect their mobile and web applications to cloud services via Software Developers' Kits (SDK) and Application Programming Interface (API). MBaaS, also known as Backend as a Service or BaaS, helps to assist the users in order to save time and money. Some of the key features of MBaaS are cloud storage, push notifications services, location services, data synchronization, user management and integration with social networking services.

Market Dynamics: Positive and Negative Factors and Their Impact on the Global Market

One of the primary factors expected to drive growth of the global mobile backend as a service market includes advancements and innovation in app development to make systems more advanced and cost-effective. In addition, rising demand for development and deployment of MBaaS and growing inclination of consumers towards smartphones, along with integration of mobile and web applications with social networking platforms is another factor expected to support growth of the target market.

However, high initial investment costs, robust competition among players operating in the mobile application market, and rising concerns regarding security issues are major factors that could restrain growth of the global mobile backend as a service market.

Increasing number of web and mobile applications, coupled with rising adoption of MBaaS services among enterprises of all sizes is expected to create revenue opportunities for players in the global market in the near future.

Segment Analysis

By Type:

Among the type segments, the Android segment is expected to dominate in the global market with higher revenue share as compared to that of the IOS segment. This dominance of the Android segment is projected to continue in the years to come owing to increasing adoption of mid-range Android smartphones among individuals regardless of age and gender. Iphone devices are preferred by lesser number of people as compared to Android phones.

By Application:

Among the application segments, the usage analytics segment is expected to account for the highest revenue share in the global mobile backend as a service market over the forecast period. MbaaS dealers are currently focusing on providing analytics capabilities such as active devices, events, active users, storage, and API calls, along with location details, push-notification services, emails, and SMS. This, in turn, is estimated to support growth of the global mobile backend as a service market.

Regional Analysis

The North America mobile backend as a service market is estimated to account the highest revenue share and is projected to maintain its dominance over the forecast period. Presence of well-developed IT infrastructure, coupled with higher adoption rate of advanced technologies in countries such as the US and Canada in the region are major factors expected to drive growth of the North America market.

The Europe market is projected to register substantial growth rate in the global mobile backend as a service market. The Asia Pacific market is estimated to account for considerable share in terms of revenue in the global market. The country markets that are expected to contribute majorly in the Asia Pacific market include Japan, India, and China markets. Higher demand and adoption of cloud computing technology and smartphones in the region is another major factor expected to support growth of the MBaaS market in the Asia Pacific.

The Middle East & Africa and Latin America markets are still at their nascent stage and can offer lucrative opportunities for international players operating in the global market.

Global Mobile Backend as a Service Market: Segmentation:

Segmentation by Type:

• Android
• IOS

Segmentation by Application:

• Data and Application Integration
• Usage Analytics
• Identity and Access Management
• Support and Maintenance Service

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• Kony, Inc.
• Kinvey Inc.
• AnyPresence, Inc.
• Appcelerator, Inc.
• CloudMine, Inc.
• KII Corporation
• Exadel, Inc.