Global Makeup Base Market 2019: Size, Global Trends, Comprehensive Research Study, Development Status, Opportunities, Future Plans, Competitive Landscape and Growth by Forecast 2029

“Global Makeup Base Market Consumer Trends, Product Types, Applications and End-use Market Size & Shares, Global Market Growth Rate, and Forecast till 2029” is title of one of the latest reports created by the MarketResearch.biz market analysts team. In the report, various aspects and scenarios, current and future have been examined and understood thoroughly to arrive at the findings. This outcome and report offers in-depth insights about the global makeup base market and focuses on findings related to the available types of products, applications, challenges, ongoing consumer trends. Furthermore, sales and growth factors are showcased, along with key industry trends, restraints, Y-O-Y growth, Compounded Annual Growth Rate (CAGR), as well as future forecast & opportunity map analysis. In addition to this, and to offer demand and supply this of view, the PEST analysis, Porter’s Five Forces analysis, and value chain analysis have been created and presented in the final version of the report. A huge volume of data has been validated thoroughly and added in the report for strengthening the findings, and the report. Furthermore, this report includes details in terms of revenue and growth rates for each of the segments and regions, as well as certain major countries, along with the global market value in US$ Mn and CAGR over the next 10 years. Company profiles of key players include their revenues, strategies, recent developments, business segments, acquisitions, and mergers, revenue and change in growth rate (percentage), launch-announcements, etc. The global makeup base market report has been segmented on the basis of type, ingredient nature, gender, end-use, distribution channel, and region/ country.

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Makeup Base Overview

Makeup base is a product that is applied before applying the makeup. It includes foundation, concealer, primer, setting powder, moisturizer, sunscreen lotion, etc. It helps to make skin surface firmer and smoother, which form an excellent foundation. Makeup base is applied in order to make a perfect base of flawless skin tone in order to enhance the appearance of the makeup or cosmetics applied on the face and it also to boost effects and enables long-lasting makeup.

Global Makeup Base Market Dynamics

Drivers: Increasing demand and adoption of makeup base and cosmetics, especially among millennial consumers, rising spending capacity and increasing adoption of products in the emerging markets, increasing focus of manufacturers on adopting multichannel methods in retail sector in order to target millennial customers are some of the major factors estimated to drive market growth to a significant extent. Increasing demand and adoption of makeup base and makeup from the fashion and entertainment industries, and from professional makeup artists in salons and parlors is another factor propelling market growth. High demand for cosmetics for festivals and occasions, parties, offices, etc. from individuals is also expected to support market growth to substantial extent. Furthermore, increasing focus of major manufacturers on strong advertising and marketing strategies such as celebrity endorsements, social networking platforms, video-blogging activities, hoardings, television ads, etc. is another factor estimated to support market growth in the years to come. Growing Internet penetration and Internet-enabled devices such as PCs, smartphones, tablets, and laptops, especially among millennial consumers is expected to result in high preference for customers towards e-commerce platforms, due to benefits offered such as convenience and easy availability of wide range of brands and products.

Increasing preference by consumers for the products with organic and natural ingredients, due to growing concern regarding impact of strong and harmful chemicals used as an ingredient in the products including makeup base, coupled with increasing focus of manufacturers in production of organic products is anticipated to further propel market growth. These products contain sulfates, parabens, dimethicone, bismuth oxychloride, phthalates, talc, and petroleum, and overuse of these products can have harmful side-effects on the skin. Moreover, various manufacturers are focusing on Vegan cosmetics in order to tap increasing Vegan population. This popularity and preference for organic and vegan cosmetic products made using plant oils, botanical ingredients, and mineral pigments is projected to impact on the market growth positively.

Restraints: Strict government regulations, increasing pressure of supplying products as per the consumer’s, and availability of counterfeit products at reasonable costs are factors that could hamper growth of the global makeup base market to some extent.

Global Makeup Base Market: Insights by Segments

By Type, Analysis:

The foundation segment recorded the largest revenue share in the last year in the global market. Foundation products are available in numerous forms such as cream, liquid, stick, and cake, which enables even skin tone and texture. It not only makes skin color even, but also acts as a sunscreen layer and moisturizer for the skin. Constant use of a high-quality foundation can also sometimes result in lightening the consumer’s naturally developed skin tone. Foundation is available in a wide range of color shades and this is helping to attract customers with different skin complexions. The key trend observed for foundation products is that consumers are preferring cushion foundation products and foundation sticks and this trend is projected to gain popularity in the next few years, owing to easy-to-carry and ease of application features. Popularity of aforementioned products is higher in certain regions including the Asia Pacific and South Korea.

Revenue from the concealer segment is projected to expand at the highest growth rate in the next 10 years owing to product’s ability to hide dark circles and dark patches and reduce the appearance of marks to certain extent, and helps in highlighting features of the face and make them look sharper. In addition, these products help to reduce visibility of wrinkles and spots, and make the skin appear flawless, which is another factor fueling the segment growth. Moreover, various cosmetic manufacturers are focusing on expansion of product portfolio, especially for concealers due to its high demand from professionals as well as individuals. In 2018 for instance, a US-based cosmetics company – Estée Lauder Companies, Inc. – under its brand – MAC Cosmetics, developed and launched a new range of long-lasting concealers ‘Studio Fix concealers’, that are currently available in almost 34 shades.

By Ingredient Nature, Analysis:

The synthetic segment is estimated to record the highest revenue share in the market, due to availability of a wide variety of makeup base products at cost-effective prices in supermarkets, cosmetic stores and online retails. The organic segment is projected to witness a substantially high growth rate in the market, due to increasing preference for organic or natural ingredients-based cosmetic products and makeup bases as it helps to retain skin properties such as softness, and skin texture and may also enhance the skin tone.

By Gender, Analysis:

The women segment recorded the largest revenue share in the last year and is projected to continue to contribute the highest revenue share in the next 10 years. This is attributable to a significantly high demand for cosmetics from women population regardless of age and geographical location. Rising number of working women and improving spending capacity is another factor fueling the segment revenue growth. The men segment is projected to register higher growth rate due to steadily increasing demand from the fashion industry and rising trend of applying basic makeup among male population.

By End-use, Analysis:

The personal use segment is anticipated to log the substantially high share in terms of value in the market, due to increasing use of makeup bases on a daily base by women, whether it is for an occasion, festivals, or in office. Makeup is different for different purposes and places. The professional use segment is projected to record notable revenue share in the market due to high demand for makeup base from the entertainment and fashion industries and from small-scale and large-scale beauty salons and parlors.

By Distribution Channel Analysis:

The offline segment such as hypermarkets/supermarkets, specialty stores, departmental stores, etc. is expected to account for higher revenue share currently in the market due to key feature of offline stores to offer products of various brands under one roof and it enables testing of makeup base by application, in order to check for the appropriate match in accordance with the skin tone before purchasing the product. The online segment including e-commerce websites and company-owned portals is projected to witness a higher growth rate due to increasing preference for purchasing products on e-commerce websites and apps, and company-owned portals due to ease of purchase as per customer’s convenience and easy payment options, hassle-free returns, and refunds, etc.

Global Makeup Base Market: Insights by Region

The markets in Europe and North America are estimated to record a higher revenue shares in the global market as compared to that of other regional markets over the next 10 years. Presence of major companies in the regions, higher adoption of cosmetics among men and women, increasing adoption of organic makeup base, and presence of the fashion hub in Paris (Europe) and entertainment industry in California (North America), coupled with constantly increasing demand for makeup base as a base before applying makeup.

The Asia Pacific market is anticipated to record the highest revenue growth rate in the next 10 years owing to increasing adoption of makeup base and related products by individuals for daily use and rising number parlors and admissions in beauty salons and parlors for beauty application courses, and presence of entertainment industry in India. The South Korea market is estimated to record a notable revenue share in the Asia Pacific market. In addition, rising purchasing power, especially among working women, and increasing preference for organic products, coupled with increasing online sales of the products in countries such as China, South Korea, Japan, Australia, Singapore, India, and Malaysia among others.

Revenue from the Middle East & Africa (MEA) market is estimated to expand at a moderate and steady CAGR in the next 10 years. Increasing spending capacity among individuals on makeup base and related products, combined with high demand for cosmetics in the countries in the Middle East market is anticipated to boost the market growth in MEA region. Countries such as UAE and Saudi Arabia are prominent markets in this region.

Global Makeup Base Market Segmentation:

Global Makeup Base Market Segmentation, by Type:

• Primer
• Concealer
• Foundation
• Others (Moisturizer, Sunscreen Lotion, Powder, etc.)

Global Makeup Base Market Segmentation, by Ingredient Nature:

• Synthetic
• Organic

Global Makeup Base Market Segmentation, by Gender:

• Men
• Women

Global Makeup Base Market Segmentation, by End-use:

• Personal Use
• Professional Use

Global Makeup Base Market Segmentation, by Distribution Channel:

• Online
• E-commerce Portal
• Company-owned Portal
• Offline
• Hypermarkets/Supermarkets
• Specialty Stores
• Departmental Stores

Global Makeup Base Market Segmentation, by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa