LATAM Smart TV Platforms Market By Screen Resolution (4K TV, 8K TV, HD TV), By Panel Type (LCD, LED, OLED, QLED), Screen Size, Operating Platform) and By Country - LATAM Forecast to 2031

Marketresearch.biz announces publication of its most recently generated research report titled, “LATAM Smart TV Platforms Market by Screen Resolution (4K TV, 8K TV, HD TV), Panel Type (LCD, LED, OLED, QLED), Screen Size (Below 30 Inches, 32-39 Inches, 40-47 Inches, 56-65 Inches, Above 65 Inches), Operating Platform (Android, Tizen, WebOS, Roku, Other Operating Platforms) and Country (Mexico, Brazil, Argentina, Peru, Venezuela, Costa Rica, Dominician Republic, Rest of Latin America) - LATAM Forecast to 2031.”, which offers a holistic view of the LATAM smart TV platforms market through systematic segmentation that covers every aspect of the target market. The LATAM Smart TV Platforms market is projected to be US$ 7,456.7 Mn in 2020 to reach US$ 14,888.4 Mn by 2031 at a CAGR of 6.8%.

A smart TV, also known as a connected TV, is an internet-run device that has an operating system with its own app service. A smart TV offers consumers a complete home entertainment solution, and enables its users to enjoy content beyond what is available on conventional TV channels. These devices are an updated version of smartphones, and are a technological convergence between computers, flat screen television sets, and set-top boxes. Smart TVs provide a higher computing capability and connectivity compared to modern conventional TVs. Smart TVs provide a wide range of functions such as, on-demand content from different applications such as Netflix, Amazon, YouTube, etc., and access to music streaming services like Spotify, etc., as well as the ability to connect with other wireless devices. These devices also provide channels with paid cable and satellite broadcasting or Over-the-Air (OTA) transmissions. In addition to this, smart TVs also have additional hardware and connections, as well as TV-operating systems and Graphical User Interfaces (GUI). These adaptations help viewers access and control the various functions of connected devices, as well as in streaming content from internet video services.

The surging popularity of Over-The-Top (OTT) services content in the region of South America is leading smart TV manufacturers to pre-install OTT applications in their products. In addition, OTT platforms such as Netflix and Amazon Prime are increasingly providing diverse, original, and specialized content, which is accordingly encouraging consumers to subscribe as well as renew existing subscriptions. All these factors are positively influencing the revenue growth of the global smart TV market. Technological developments in the field of consumer electronics, in terms of design and features are expected to further amplify the sales of smart TVs across several regions. In addition to this, the adoption of 4K and higher resolution TV sets with the availability of different screen sizes, as well as the increasing penetration of OLED and QLED displays technologies that ensure excellent color, lighting, sharpness, and contrast as per consumer requirement are also factors that are expected to further augment the financial growth of this given industry.

The integration of the internet has become a basic feature present in most televisions sold across the South American region. Several companies are looking to establish broadband internet services, and are subsequently bundling TV services with internet packages, to provide households with higher speed connectivity. In addition to this, there are a significant number of new licenses being granted in this region. For instance, in Colombia, authorities are now issuing new Pay-TV, licenses, and there are plenty of small Internet Service Providers (ISPs) that will further aid customers. These factors are expected to create additional opportunities for the further amplification of this target market’s financial trajectory over the course of the next decade.

LATAM Smart TV Platforms Market Revenue (US$ Mn), 2020–2031

The COVID-19 pandemic has resulted in the slowdown of critical trade activities across several countries. There is a possibility of a looming economic recession, which is also likely to adversely impact future investments across various sectors. Several companies are facing short-term operational problems due to supply chain restrictions. These factors are anticipated to influence future prospects for additional revenue growth. However, as these lockdowns are gradually lifted, and economies begin to recover, this market is expected to impact positively.

LATAM Smart TV Platforms Market Attractiveness Analysis by Screen Resolution, 2015–2031

The research report on the LATAM smart TV platforms market includes profiles of some of the major companies such as Samsung Electronics Co. Ltd., Sony Group Corp., Panasonic Corporation, LG Electronics, Xiaomi Corporation, Koninklijke Philips NV, Sharp Corp, TCL Technology Group Corp, Hisense Visual Technology Co., Ltd., Vizio Inc.

LATAM Smart TV Market is Segmented Based on Screen Resolution Type, Panel Type, Screen Size, Operating Platform, and Countries

Based on Screen Resolution Type

• 4K TV
• 8K TV
• HD TV

Based on Panel Type

• LCD - Standard Liquid Crystal Displays use "cold cathode fluorescent lamps", also known as CCFLs, as backlights. These fluorescent lamps are placed evenly behind the screen to provide consistent illumination throughout the display. All areas of the picture will have similar brightness levels.
• LED - LED screens use Light-Emitting Diodes as backlights. LED monitors generally have excellent image quality, but they have various backlight configurations.
• OLED - Organic Light-Emitting Diodes are a technology that uses LEDs, in which light is generated by organic molecules. OLED displays are made by mounting a series of thin films between two conductors and emits bright light when current is applied. It is a simple design and has more advantages than other display technologies.
• QLED - A Quantum Light-Emitting Diode is a conventional LED TV, except that it uses tiny nanoparticles called quantum dots to enhance its brightness and color. Quantum dots provide a variety of different color generation methods, rather than the often inefficient and limited combination of white LEDs and color filters.
• Based on Screen Size
• Below 30 Inches
• 32-39 Inches
• 40-47 Inches
• 56-65 Inches
• Above 65 Inches

Based on Operating Platform

• Android
• Tizen
• WebOS
• Roku
• Other Operating Platforms

Based on Countries

• Mexico
• Brazil
• Argentina
• Peru
• Venezuela
• Costa Rica
• Dominican Republic
• Rest of Latin America