Hookah and Hookah Tobacco Market Forecast, Trend Analysis & Competition Tracking - Global Industry Insights 2015 to 2031
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May 2023
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This report was compiled by Correspondence Linkedin | Detailed Market research Methodology Our methodology involves a mix of primary research, including interviews with leading mental health experts, and secondary research from reputable medical journals and databases. View Detailed Methodology Page
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Demand for Hookah and Hookah Tobacco from 2015 to 2020 Vs. Future Market Projections for 2021-2031
From 2015 to 2020, hookah and hookah tobacco sales have increased at a stable rate, expanding at over 3% CAGR.
The styles and ways of smoking have evolved over centuries, and hookah is one of the most popular recreational habits that has been around for ages. Hookah is also known by its various names, including shisha, water pipe, smoky, marcel, or narcissus, in different parts of the world. In medieval times hookah was viewed as a status symbol and is consumed for its soothing and energizing effects.
Shisha tobacco is tobacco in the form of molasses and is smoked through a pipe or multiple pipes. The hookah device or the pot works by burning charcoal heating the hookah tobacco mix in the process. The fumes produced by charcoal help the tobacco smoke pass through water and from the hose to the mouthpiece. Nowadays, countless hookah, hookah tobacco and hookah accessories are available in online stores at various price points.
The introduction of various innovative flavors of shisha tobacco makes these products very indulgent and attractive to consumers. For those addicted to smoking and willing to quit smoking (cigarettes, cigars, and other forms of harmful smoking), flavored tobacco is still a major selling point. Increasing social recognition and a growing number of hookah bars are expected to drive the hookah tobacco market's growth over the forecast period.
Global Hookah and Hookah Tobacco Market Revenue Outlook:
The global hookah and hookah tobacco market is valued at US$ 500 Mn in 2020 and projected to register а САGR of close to 3% by 2031.
Flavored hookah is becoming more popular among millennials and young smokers because it releases aromatic smoke with a pleasing taste. Besides, the popularity of hookah bars and cafes is increasing in areas frequented by students and young demography. Large hospitality chains offering various hookah flavors will further promote the growth of the hookah charcoal market.
The boom of the online markets has contributed to the growth of several industries, including the hookah market. Availability of hookahs, flavored tobacco and other accessories on major online platforms in a large variety and at affordable price points had led to an exponential growth of the target market. Availability of a wide range of hookah tobacco flavors, including mint, apple, chocolate, blueberry, melon, and others, further augment the market growth. Moreover, misconceptions amongst the young population that hookah is less harmful than cigarettes and other tobacco products are expected to boost the demand for the products.
However, strict regulatory policies against hookah consumption in several countries such as South Africa, The U.S., Saudi Arabia, Canada, Bhutan, etc., will harm the market growth. Several countries and their territories have wholly banned or at least regulated hookahs, which is a significant factor that can hamper the development of the target market.
Product List of Various Hookah Tobacco Companies
Company Product Flavor Afzal Tobacco Afzal Shisha Tobacco Pan Rass Mint Bubble Gum Blue Extreme Others Amaren Amaren Hookah Tobacco Apple Mint Apple Strawberry Apple Twist Others Starbuzz Starbuzz Shisha Apple Americano Blueberry Candy Others XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX To learn more about this report, request for sample report
Import-Export Analysis of Hookah and Hookah Tobacco, under H.S. code 240311, 2016-2020
The import of hookah tobacco (H.S. Code – 240311) slightly decreased by 0.4% in 2020 to reach a value of US$ 288 Mn, while the export decreased by 12.1%. Major importing countries in this category include the U.S., accounting for 13.8% of the total global imports. The U.S. is followed by Iraq, Saudi Arabia, Spain and UAE. Major exporting countries of water-pipe tobacco include Egypt, Turkey, UAE, Jordan, and Poland.
Import (US$ ‘000) of Hookah Tobacco (H.S. Code – 240311) by Country, 2016-2020
Importing Country 2016 2017 2018 2019 2020 The US XXX.X XXX.X XXX.X XXX.X 39796 Iraq XXX.X XXX.X XXX.X XXX.X XXX.X Saudi Arabia XXX.X XXX.X XXX.X XXX.X XXX.X Spain XXX.X XXX.X XXX.X XXX.X XXX.X UAE XXX.X XXX.X XXX.X XXX.X XXX.X XXX XXX.X XXX.X XXX.X XXX.X XXX.X Global XXX.X XXX.X XXX.X 289426 288247 To learn more about this report, request for sample report
Export (US$ ‘000) of Hookah Tobacco (H.S. Code – 240311) by Country, 2016-2020
Exporting Country 2016 2017 2018 2019 2020 Egypt XXX.X XXX.X XXX.X XXX.X XXX.X Turkey XXX.X XXX.X XXX.X XXX.X XXX.X UAE XXX.X XXX.X XXX.X XXX.X XXX.X Jordan XXX.X XXX.X XXX.X XXX.X XXX.X Poland XXX.X XXX.X XXX.X XXX.X XXX.X XXX XXX.X XXX.X XXX.X XXX.X XXX.X Global XXX.X XXX.X XXX.X XXX.X 317932 To learn more about this report, request for sample report
The imports of hookah tobacco declined by 27.4% during the Q1 of 2020 compared to the previous quarter due to the trade restrictions imposed to contain the coronavirus. Nonetheless, the imports stabilized in Q2-2020, increasing to US$ 25 Mn, gaining by 10.0% from the previous quarter. On the other hand, the exports declined by 65.8% in Q1-2020 of the prior quarter and, post the lockdown relaxations, noted a subsequent growth of 35.8% in Q3-2020.
Regional Analysis:
Middle-East and Africa are anticipated to hold a significant share of the global hookah and hookah tobacco market. The region is also expected to register the highest growth rates over the forecast period. This is attributed to the increased production of hookah tobacco and a large consumer base in Saudi Arabia, UAE, Egypt, etc.
Hookah is growing in popularity in the U.S., particularly among college students. According to the Centers for Disease Control and Prevention survey, an estimated 2.6 million U.S. adults or 1% smoked hookah in 2017, nearly double the number seen just several years before. It's most common among 18- and 24-year-olds, and kids are smoking it, too. Despite declining use among U.S. teens in recent years, an estimated 630,000 high school and middle school students smoked hookah in 2017. Hookah bars or lounges are popping up across the country and are seen as a place to gather with friends and socialize. In the Twin Cities, hookah is particularly popular among East African Immigrant groups (Somali and Oromo) and the young adult/college student population. One study of college students found that nearly half (46%) of college students report that they have tried hookah.
Russia has the most extensive adult smoking population in Europe, with approximately 35 million people over the age of 15 that currently smoke. According to Global Adult Tobacco Survey (GATS) 2009 and 2016, tobacco use prevalence has decreased from 39% to 31%. As of 2016, 51.1% of men and 15.3% of women smoke. As of 2016, 4.1% of men and 1.7% of women and 2.8% overall (3.3 million adults) smoked water pipe (calean). Stan Medkov – a Russia-based entrepreneur, introduced a concept called "Hookah Battle." Initially, he owned over 50 joints – named "Nargilia Lounges" that served hookah and hookah products in Russia, Kazakhstan and Belarus. The concept of Hookah Battle involves participants preparing unique hookahs in the competition, and the best and unique will win the battle.
COVID-19 Impact Analysis:
The initial lockdown during Q1 and Q2 2020 caused severe disruptions in the supply chain of hookah and hookah tobacco. Lack of raw materials from major suppliers and halts in the movement of finished products stagnated the market growth. The closure of hookah bars, cafes and interrupted retail activities further exacerbated the situation. The lockdown also registered a decline in consumption due to the coronavirus, which affects the respiratory system of patients. Relaxation of regulations post the initial lockdown and distribution through online markets subsequently helped the market to normalcy.
Competitive Landscape:
The hookah and hookah tobacco market landscape appears highly fragmented, with a significant chunk of it being dominated by players in Middle-Eastern countries.
- Japan Tobacco, Inc.
- Eastern Tobacco SAE
- Godfrey Phillips
- Adalya Tobacco
- Starbuzz Tobacco Inc
- Fumari
- Fazlani Group
- Mya Hookah
- Social Smoke Inc.
- Haze Tobacco
- Romman Shisha Ltd
- Mazaya Tobacco
- Middle East for Tobacco
- Regal Hookah LLC
- Tangiers
- Arabic Factory of Smoking
- Flavors of Americas
- Lavoo Inc.
- Al Fakher
- M7 Tobacco Trading FZCO
- Serbetli
- Ugly Hookah
- Layalina Molasses
- Al-Tawareg Tobacco Molasses Company
- Al-Waha Tobacco
- Eastern Tombac and Tobacco Establishment
- Argelini Corporation
- Al-Amir Tobacco
- Other Key Players
Report Scope
- Forecast Period: 2022-2031
- Actual Year: 2021
- Historical Data Available for: 2015-2020
Key Regions Covered
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Segments Covered
Hookah and Hookah Tobacco Market, By Product Type
- Hookah
- 2-hose
- 3-hose
- Multiple Hose
- Hookah Tobacco
- Fruit Flavour
- Mixed Flavour
- Herbal Flavour
- Other Flavours
Hookah and Hookah Tobacco Market, By Distribution Channel
- Online stores
- Specialty Stores
- Other Distribution Channels
Hookah and Hookah Tobacco Market, By End-Use
- Personal Use
- Commercial Use
Attribute Report Details Market Size Ask For Market Size Growth Rate Ask For Growth Rate Key Companies Ask For Companies Report Coverage Revenue analysis, Competitive landscape, Key company analysis, Market Trends, Key segments, Distribution Channel, Market Dynamics, COVID-19 Impact Analysis and more… Historical Data Period 2015-2020 Base Year 2022 Forecast Period 2022-2031 Region Scope North America, Europe, Asia-Pacific, South America, Middle East & Africa Country Scope United States, Canada and Mexico, Germany, France, UK, Russia and Italy, China, Japan, Korea, India and Southeast Asia, Brazil, Argentina, Colombia etc.Saudi Arabia, UAE, Egypt, Nigeria and South Africa Revenue in US$ Mn To learn more about this report, request for sample report
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- Japan Tobacco, Inc.
- Eastern Tobacco SAE
- Godfrey Phillips
- Adalya Tobacco
- Starbuzz Tobacco Inc
- Fumari
- Fazlani Group
- Mya Hookah
- Social Smoke Inc.
- Haze Tobacco
- Romman Shisha Ltd
- Mazaya Tobacco
- Middle East for Tobacco
- Regal Hookah LLC
- Tangiers
- Arabic Factory of Smoking
- Flavors of Americas
- Lavoo Inc.
- Al Fakher
- M7 Tobacco Trading FZCO
- Serbetli
- Ugly Hookah
- Layalina Molasses
- Al-Tawareg Tobacco Molasses Company
- Al-Waha Tobacco
- Eastern Tombac and Tobacco Establishment
- Argelini Corporation
- Al-Amir Tobacco
- Other Key Players