Global Hair Serum Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028
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May 2023
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“Global Hair Serum Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global artificial intelligence chip market report has been segmented on the basis of product type, gender, distribution channel, and region.
Global Hair Serum Market: Overview
Hair serum is a liquid-based hair care product that provides protective lair on the hair. It smoothens the frizz and provides hair a shiny look. Hair serum is applied on towel-dried or wet hair after shampooing and conditioning. For its application, few drops of hair serum are applied on hands and after rubbing hands together, serum is applied to hair from roots to the tip. Hair serum is commonly silicon-based product penetrates hair and causes structural changes in the texture of hair.
Global Hair Serum Market: Dynamics
Increasing adoption of hair serum among consumers, owing to rising awareness regarding advantages of hair care products is a key factor driving growth of the global hair serum market. Hair serum nourishes frizzy hair, adds shine, and softens strands. It also helps to nourish dry hair and damage and protects against humidity. These are also some of the factors supporting growth of the global market. Furthermore, growing e-commerce sector in developing countries is a factor expected to support growth of the global hair serum market in the near future.
However, lack of knowledge regarding a certain type of serum needs to be used for certain hair type is a factor that could affect growth of the global hair serum market. Nevertheless, increasing demand for men hair serums can create high revenue opportunities for players in the target market.
Global Hair Serum Market: Segment Analysis
Among the product type segments, the hair styling serum segment is expected to account or a significant share in terms of revenue in the near future. Increasing adoption of hair styling serum, owing to its high use among men and women users is a factor supporting growth of this segment in the global market.
Among the distribution channel segments, the online stores' segment is expected to register lucrative growth in terms of revenue over the forecast period. Availability of a wide variety of hair serum products with special offers and discounts are factors fueling growth of this segment in the target market.
Global Hair Serum Market: Regional Analysis
Currently, the market in North America and Europe accounts for a major share in terms of revenue and is expected to register lucrative growth over the forecast period. Presence of prominent players and the availability of various types of hair serum are factors driving growth of the target market in this region. Increasing adoption of hair serum among end users and high disposable income are also factors propelling growth of the target market, especially in US and Canada in North America.
The market in Asia Pacific is expected to register lucrative growth in terms of revenue in the near future, followed by Latin America and Middle East & Africa. Rising awareness regarding advantages of hair serum among consumers, coupled with growing e-commerce sector are factors supporting growth of the target market in countries in this region.
Global Hair Serum Market Segmentation:
Segmentation by product type:
- Hair Treatment Serum
- Hair Styling Serum
Segmentation by gender:
- Women
- Men
Segmentation by distribution channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Pharmacy or Drug Stores
- Online Stores
Segmentation by region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Attribute Report Details Market Size Ask For Market Size Growth Rate Ask For Growth Rate Key Companies Ask For Companies Report Coverage Revenue analysis, Competitive landscape, Key company analysis, Market Trends, Key segments, Distribution Channel, Market Dynamics, COVID-19 Impact Analysis and more… Historical Data Period 2015-2020 Base Year 2022 Forecast Period 2022-2031 Region Scope North America, Europe, Asia-Pacific, South America, Middle East & Africa Country Scope United States, Canada and Mexico, Germany, France, UK, Russia and Italy, China, Japan, Korea, India and Southeast Asia, Brazil, Argentina, Colombia etc.Saudi Arabia, UAE, Egypt, Nigeria and South Africa Revenue in US$ Mn -
- Wella AG
- Kao Corporation
- L'Oréal S.A.
- The Procter & Gamble Company
- Unilever PLC
- Amka Products (Pty) Ltd.
- Avon Products, Inc.
- Fantasia
- Giovanni Cosmetics, Inc.
- Mirta de Peralesare
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