Global Geomarketing Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028
“Global Geomarketing Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global geomarketing market report has been segmented on the basis of location, technology, industry vertical, and region.
Global Geomarketing Market: Overview
Geo-marketing is a terminology that uses location knowledge to case marketing strategies. Geomarketing incorporates location intelligence using digital mapping to improve, organize, and display marketing products to reach the right consumer at the right time. The data gathered from map on real-time basis allows marketers to analyze data by geographic region or by specific physical location of the customer. Geofencing is one of the example of a real-time geomarketing tactic that is developed to target users within a specified geographic area/location.
Global Geomarketing Market: Dynamics
Increasing adoption of emerging technologies in marketing sector is a key factor expected to boost growth of the global market. In addition, emergence of location analytics and big data among various marketing organization owing to increasing need for spatial reference from data silos is a factor expected to drive growth of the target market in the coming 10 years.
Growing demand for location-based intelligence that includes functionalities such as spatial analysis, objective decisions, generate added value for your data, identify relationships more easily, individual benefit, and many more is a factor expected to support growth of the market globally.
Increasing inclination towards location-based applications among consumers owing to exquisite mobile experience is also among some of the major factor expected to fuel growth of the target market in the near future.
However, uniform regulatory standards are lacking in many developing and developed countries thus, there are concerns associated with individual data privacy and rising cyber threats are key factors that could hamper growth of the global market to a certain extent.
Increasing demand for mobile computing among consumers and trending social media websites are factors that are expected to create significant revenue growth opportunities for major players operating in the global market in the coming 10 years.
For instance; in September 2018, Adobe Systems, Inc. introduced Adobe Target and Adobe Experience Manager. Artificial intelligence and machine learning technology is catered through Adobe Marketing Cloud which enhances the customer experience.
Global Geomarketing Market: Segment Analysis
The indoor segment among the location segments is projected to contribute highest revenue share in the global market owing to its ability to provide automated navigational assistance for the indoor customer and provide real-time analytics for the businesses.
Global Geomarketing Market: Region Analysis
Countries in North America are expected to dominate in the global market owing to high number of prominent players operating in this region.
Global Geomarketing Market Segmentation:
Segmentation by Location:
Segmentation by Technology:
- Global Positioning System
- Near-Field Communication
- Radio-Frequency Identification
Segmentation by Industry Vertical:
- Energy and Utilities
- Travel and Hospitality
- Retail and E-Commerce
- Media and Entertainment
- Banking, Financial Services, and Insurance
- Information Technology and Telecommunications
- Others (Government, Manufacturing, Transportation and Logistics, Healthcare and Life Sciences, Food & Beverage, Retail, Commercial, etc.)
Segmentation by Region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2019 Estimated Year 2020 Forecast Period 2020–2029 Revenue in US$
- Google LLC
- Software AG
- Ericsson, Inc.
- Qualcomm, Inc.
- Urban Airship, Inc.
- IBM Corporation
- Cisco Systems, Inc.
- Oracle Corporation
- Adobe Systems, Inc.
- com, Inc.
- Xtremepush Limited
- Microsoft Corporation
- Bluedot Innovation Pty Ltd.
- ESRI Business Information Solutions, Inc.
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