Global Geomarketing Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028

The Geomarketing Market report has been segmented on the basis of location, technology, industry vertical, and region.

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Geomarketing Market: Overview

The Geomarketing Market was valued at $24 million in 2020 & is projected to reach $34 million by 2030. It is expected to grow at a 5% CAGR between 2021 and 2030.

Geo-marketing is a terminology that uses location knowledge to case marketing strategies. Geomarketing incorporates location intelligence using digital mapping to improve, organize, and display marketing products to reach the right consumer at the right time.

The data gathered from maps on a real-time basis allows marketers to analyze data by geographic region or by the specific physical location of the customer. Geofencing is an example of a real-time geomarketing tactic that is developed to target users within a specified geographic area/location.

Global Geomarketing Market: Dynamics

The increasing adoption of emerging technologies in the marketing sector is a key factor expected to boost the growth of the global market.

In addition, the emergence of location analytics and big data among various marketing organization owing to the increasing need for spatial reference from data silos is a factor expected to drive growth of the target market in the coming 10 years.

Growing demand for location-based intelligence that includes functionalities such as spatial analysis, objective decisions, generating added value for your data, identifying relationships more easily, individual benefit, and many more is a factor expected to support the growth of the market globally.

Increasing inclination toward location-based applications among consumers owing to exquisite mobile experience is also among some of the major factors expected to fuel the growth of the target market in the near future.

However, uniform regulatory standards are lacking in many developing and developed countries thus, there are concerns associated with individual data privacy and rising cyber threats are key factors that could hamper the growth of the global market to a certain extent.

Increasing demand for mobile computing among consumers and trending social media websites are factors that are expected to create significant revenue growth opportunities for major players operating in the global market in the coming 10 years.

For instance; in September 2018, Adobe Systems, Inc. introduced Adobe Target and Adobe Experience Manager. Artificial intelligence and machine learning technology are catered through Adobe Marketing Cloud which enhances the customer experience.

Global Geomarketing Market: Segment Analysis

The indoor segment among the location segments is projected to contribute highest revenue share in the global market owing to its ability to provide automated navigational assistance for the indoor customer and provide real-time analytics for the businesses.

Global Geomarketing Market: Region Analysis

Countries in North America are expected to dominate in the global market owing to a high number of prominent players operating in this region.

Global Geomarketing Market Segmentation:

Segmentation by Location:

• Indoor
• Outdoor

Segmentation by Technology:

• Wi-Fi
• Ibeacon
• Bluetooth
• Global Positioning System
• Near-Field Communication
• Radio-Frequency Identification

Segmentation by Industry Vertical:

• Energy and Utilities
• Travel and Hospitality
• Retail and E-Commerce
• Media and Entertainment
• Banking, Financial Services, and Insurance
• Information Technology and Telecommunications
• Others (Government, Manufacturing, Transportation and Logistics, Healthcare and Life Sciences, Food & Beverage, Retail, Commercial, etc.)

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa