Global Functional Drinks Market Trends, Applications, Analysis, Growth, and Forecast: 2018 to 2027

"Global Functional Drinks Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2027” is a recent report generated by MarketResearch.biz. The global functional drinks market report has been segmented on the basis of product type, sales channel, and region.

Introduction:

Functional drinks are non-alcoholic drink, provides specific health benefits beyond those of general nutrition. They contain organic and natural ingredients such as herbs, vitamins, minerals, or added raw fruit, or other ingredients, as a source of sweeteners and sucrose. Functional drinks give instant energy along with mental and physical relaxation. Beverages are the most active functional drink category because of convenience and possibility to meet consumer demands for container, size, shape, and appearance, as well as ease of distribution and storage for refrigerated and portable products. They are fruit-flavor, and protein-based, specifically designed according to the preference of consumers of various age groups such as for children, adults, and athletes.

Dynamics:

Increasing awareness regarding health benefits by consumption of energy products is anticipated to boost demand for functional drinks and drives growth of the global market over the forecast period. Functional drinks have various benefits over traditional energy drinks such as zero pesticide and chemical residues, and health benefits, which anticipated to foster demand for functional drinks and drives growth of the target market. Also, increasing health consciousness along with changing consumer lifestyle and Increase in income levels are also expected to have a notable impact on the market growth with enhanced product quality over the forecast period.

Recent trend shows that, to compete with the emerging players, most of the energy drink manufacturers introduced innovative products and continuously experimenting with different innovative products such as sugar free products and light drinks to attract major consumer base. Moreover, growing trend regarding ready-to-eat food consumption is projected to present opportunities for growth of functional drinks market over the forecast period.

Analysis by segmentation:

Global functional drinks market is segmented on the basics product type, sales channel, and geography. By product type, the market is segmented into energy drinks, sports & performance drink, dairy based beverage, enhanced water, RTD tea & coffee, and soy beverage. Energy drinks and dairy based beverage segment is expected to hold significant share in the market over the forecast period.

The sales channel is segmented into supermarket/hypermarket, convenience stores, drug store/ pharmacies/health store, and online retail. Convenience stores segment is projected to be the most lucrative segment during the forecast period, owing to growing demand for convenience beverages.

Geography Analysis:

Market in North America is projected to account for major share in terms of revenue in the global market. Growing demand for packaged food & beverages owing to increasing purchase power of people is expected to be a major factor for driving growth of market. The Asia Pacific functional drinks market is anticipated to witness continuous growth in the forecasted period owing to increasing beverages consumption, and rapid urbanization and industrialization in countries in the region. The Asia Pacific functional drinks market undergoing through various technological innovations in their processes. Moreover, increasing demand for sports drinks such as Red Bull, Gatorade, and Monster Energy is also expected to propel market growth in next ten years.

Market Segmentation and Key Players Operating in the Global Functional Drinks Market:

Global market segmentation by Product Type:

• Energy Drinks
• Sports & Performance Drink
• Dairy based Beverage
• Enhanced Water
• RTD Tea & Coffee
• Soy Beverage

Global market segmentation by Sales Channel:

• Supermarket/Hypermarket
• Convenience Stores
• Drug Store/ Pharmacies/Health Store
• Online Retail

Global market Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa