Global Fortified Food and Beverages Market Report, Insights and Trends, Positive and Negative Factors, Areas to Focus on, Potential Markets, Key Developments, Segments and Verticals, and Forecast 2020 – 2029

“Global Fortified Food and Beverages Market Insights, Growth Rate, Key Trends, Products, Applications, and Global Forecast from 2020 to 2029” is one of the recently tracked reports, produced by MarketResearch.biz analysts team. The global fortified food and beverages market report is segmented on the basis of machinery type, process type, solution channel, and region/ country. Global fortified food and beverages market report is an outcome of deep study on the historical, and current scenario of the industry, on the basis of which, the future projections have been made. The report provides insights into the target market, competitive landscape, revenue shares and growth rates, drivers, opportunities, current trends, and challenges, distributors/ vendors list, and sales channels.

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Fortified Food and Beverages: Overview

Fortified food and beverages are foods and liquids with additional nutrients and minerals. These foods and beverages aid in fulfilling daily nutritional value requirements of the body. Various healthcare professionals recommend patients or individuals to consume food products and beverages that have been fortified and consist of additional nutrients, so that the daily requirements of vitamins and minerals are met. The trend of consumption of fortified food items and beverages is inclining at a faster pace in developed regions such as North America. This is due to changing lifestyles and hectic work culture, which has resulted in creation of robust ecosystem for suppliers, distributors, and vendors on a global scale.

Drivers, Restraints, and Trends: Global Fortified Food and Beverages Market

Increasing prevalence of various chronic and infectious diseases, rising number of individuals suffering from some or the other vitamin, minerals or other nutrition deficiency is a major factor expected to drive growth of the global fortified food and beverages market. For instance, according to a report published by the Center for Disease Control and Prevention (CDC), more than 2 Billion individuals suffer from micronutrient deficiency, globally. In accordance with this, around 43% of children under or 5 years of age suffer from low hemoglobin concentration, also known as anemia, and approximately 38% of pregnant women.

In addition, preference for selective foods and beverages due to liking towards certain flavors is resulting in minimal nutrient intake among a number of consumers, which in turn is leading to increasing vitamin and mineral deficiency. Increasing number of health-conscious individuals and inclination towards workout in gym, and eat healthy food and beverages is another factor expected to augment demand for fortified food and beverages and thus, drive growth of the global market. According to a survey conducted recently, around half of the population of 18–40 years of age preferring to eat healthy food since the last decade.

Growing number of millennial working population and increasing spending capacity, coupled with higher health-consciousness among millennials are additional major factors projected to fuel growth of the global fortified food and beverages market.

Moreover, easy availability of fortified food and beverages in supermarkets, hypermarkets, specialty stores, and online retail is projected to lead to higher sales of these products. Preference for shopping online on E-commerce websites due to products available at discounted prices is expected to incline at a significant rate over the next 10 years.

Region Insights: Global Fortified Food and Beverages Market

North America and Asia Pacific markets are expected to record higher revenue shares in the global market as compared to that of the other regional markets. The higher revenue contribution of Asia Pacific market is attributable to increasing number of health-conscious individuals, growing geriatric population, particularly in China and Japan, and increasing number of major players in countries in the region. The North America market revenue share is attributable to early and higher adoption of fortified food and beverages among individuals, stronger presence of prominent players in the region, and increasing investments in R&D activities by major players, along with strong support of the government.

Global Fortified Food and Beverages Market Segmentation:

Segmentation by Food Type:

• Milk Products
• Cereals and Cereal Based Products
• Fats and Oils
• Infant Formulas
• Confectionaries
• Extruded Products
• Processed Food
• Powdered Products
• Processed Juices
• Others (tea, sugar, etc.)

Segmentation by Technology:

• Drying
• Oven Drying
• Drum Drying
• Spray Drying
• Extrusion
• Coatings
• Others

Segmentation by Micronutrient:

• Vitamins
• Minerals
• Others

Segmentation by Distribution Channel:

• Supermarkets/ Hypermarkets
• Convenience Stores
• General Stores
• Online Retail

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

• The Proctor & Gamble Company
• Abbott Nutrition (Abbott Laboratories)
• Land O’Lake
• J Heinz Company
• Nestle SA
• Dean Foods
• Unilever
• RFM CORPORATION
• Kellogg Company
• General Mills, Inc.
• Philip Morris Companies
• Hain Food Group Inc.
• Yakult Honsha Co., Ltd.
• Meiji Holdings
• Friesland Campina
• Cargill, Incorporated