Electric Blankets Market By Type(Over Blankets, Under Blankets, and Other), By Material(Polyester, Cotton, Other), By Distribution Channel(Offline Stores, Online Platforms), By End-User(Household, Hospital, Other), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

The Electric Blankets Market size is expected to be worth around USD 2.1Bn by 2032 from USD 1.0 Bn in 2022, growing at a CAGR of 8.0% during the forecast period from 2023 to 2032.

Due to rising consumer demand for warmth and comfort during colder seasons, the global electric blankets market has shown significant growth in recent years. Powered by built-in electrical heating elements, electric blankets offer a practical and efficient method for keeping consumers warm. This market overview examines the key factors driving the growth of the global electric blankets market, including market size, trends, drivers, obstacles, and key players.

In terms of scale, the global electric blankets market has been expanding steadily. The increasing adoption of electric blankets in the residential and commercial sectors has contributed to market growth. The benefits of electric blankets, such as energy efficiency, adjustable heat settings, and safety features, are becoming increasingly apparent to consumers. Additionally, technological advancements and the availability of a vast array of designs and sizes have contributed to market growth.

The incorporation of intelligent features has been identified as a significant trend in the electric blankets market. Manufacturers are incorporating intelligent controls and connectivity options into electric blankets, allowing users to adjust temperature settings via mobile applications or voice assistants. This trend has improved the user experience by providing flexibility and convenience.

Multiple factors are driving the growth of the electric blankets market. Initially, the increasing demand for energy-efficient solutions has prompted consumers to choose electric blankets over conventional heating systems. Electric blankets consume less energy and provide targeted warmth, thereby reducing energy consumption overall. In addition, the expanding elderly population, who are more susceptible to cold-related health problems, has contributed to the growth of the market.

The rising discretionary income of consumers in emergent economies has facilitated the adoption of electric blankets. As individuals pursue convenience and comfort, they are willing to invest in products that improve their quality of life. In addition, the expansion of e-commerce platforms has made electric blankets more accessible to a larger consumer base, thereby contributing to market growth.

Driving factors

Increasing Demand for Warmth and Comfort

Due to the increasing demand for warmth and comfort, especially during the harsher months, the global electric blankets market is experiencing significant growth. During the winter, consumers seek convenient and dependable ways to remain warm, and electric blankets effectively meet this need. Increased adoption of electric bedding products, which offer a convenient way to combat the weather, is driving the market's expansion.

Advancements in Heating Technologies

The growth of the global electric blankets market is bolstered by innovations in heating technologies. Electric blankets are now more efficient, affordable, and user-friendly thanks to the development of innovative heating systems. These technological advancements have made electric blankets an increasingly popular option among consumers, as they provide increased warmth and comfort during cold weather. Additionally, the availability of a diverse selection of electric blankets has made it easier for consumers to choose products that meet their specific requirements and preferences.

Regulatory Changes and Potential Impacts

Regulatory alterations that could have a significant impact on the global electric blankets market are possible. As governments prioritize consumer safety, new regulations to ensure the safety and quality of electric bedding products may be introduced. These regulatory changes may necessitate swift adaptations from market-operating businesses.

Restraining Factors

Potential Safety Concerns Associated with Electric Blankets

The potential electric blanket safety concerns associated with their use are one of the main factors restraining the global electric blanket market. If they are not used correctly, electric blankets can pose a significant safety risk. For instance, an electric blanket that is old, damaged, or has frayed wires can cause a fire or an electrical shock. In addition, leaving the blanket on for too long can cause burning or other injuries due to overheating. All of these dangers are a significant concern for consumers, who may choose to forego the use of electric blankets due to safety concerns.

To address these concerns, manufacturers are required to develop and adhere to stringent safety standards for electric blankets. This includes the use of high-quality materials, proper construction, and the inclusion of explicit instructions for use. In addition to educating consumers on how to use electric blankets safely, manufacturers must also inform them of the potential risks associated with their use.

Competition from Alternative Bedding Products

An additional factor restraining the global market for electric blankets is competition from alternative bedding products. When it comes to winter bedding, consumers have numerous options, including heated throws and mattress cushions, heated comforters, and even smart wearable heating devices. With so many alternatives available, consumers may opt for products that offer comparable benefits without the potential safety risks associated with electric blankets.

To remain competitive in the market, manufacturers of electric blankets must innovate and develop new products that meet consumers' evolving needs. For instance, they can create electric blankets that are more energy-efficient, provide better heat distribution, or even incorporate intelligent technology to allow users to more easily control the temperature.

Type Analysis

The Global Electric Blankets Market is segmented into under, over, and toss blankets. Among these, the segment of over blankets dominates the market. This segment is anticipated to maintain its dominance throughout the forecast period for a number of reasons. Emerging economies like India, China, and Brazil are experiencing rapid economic expansion. This has led to an increase in the discretionary income of the middle class, which has increased the demand for electric blankets. The over-blankets segment, which provides the most warmth, is preferred by consumers in these regions, propelling the expansion of the global electric blankets market.

The trend of consumers using electric blankets has been extensively accepted. The segment of over-blankets offers numerous advantages, including superior warmth and convenience. Additionally versatile, these blankets can be used on beds, lounges, and recliners. In addition, wintertime increases the demand for electric blankets, prompting consumers to purchase blankets for warmth.

Material Analysis

Due to its numerous advantages, including affordability, durability, and ease of maintenance, the polyester segment dominates the Global Electric Blankets Market. This segment is anticipated to experience substantial growth over the forecast period for a number of reasons. Emerging economies like India, China, and Brazil are experiencing rapid economic expansion. This has led to an increase in the discretionary income of the middle class, which has increased the demand for polyester electric blankets. This material is reasonably priced, making it accessible to a large number of consumers.

The polyester segment is favored by consumers due to its affordable price and simple maintenance requirements. Consumers prefer to spend their money on products that provide excellent value. In addition, the polyester segment offers a variety of colors and patterns, making it a popular option among consumers.

Distribution Channel Analysis

Due to the convenience of tangibly examining the product before making a purchase, the offline stores segment dominates the Global Electric Blankets Market. This segment is anticipated to maintain its dominance throughout the forecast period for a number of reasons. Emerging economies like India, China, and Brazil are experiencing substantial economic development, resulting in an increase in the number of offline stores. This has made it easier for consumers to scrutinize electric blankets prior to purchase, resulting in a higher adoption rate for these products.

Customers prefer to purchase electric blankets from brick-and-mortar stores so they can tangibly examine the product prior to purchase. In addition, offline stores provide a greater selection of options and a superior shopping experience.

End User Analysis

Due to the widespread adoption of electric blankets in households, the household segment dominates the Global Electric Blankets Market. This segment is anticipated to maintain its dominance throughout the forecast period for a number of reasons.

Emerging economies such as India, China, and Brazil are experiencing rapid economic expansion, resulting in a rise in the number of households. This has resulted in increased demand for electric blankets among households, fueling the growth of the household segment of the global market for electric blankets. To maintain comfort during the winter, households prefer to invest in electric blankets, resulting in a higher adoption rate of electric blankets among households.

Key Market Segments

By Type

• Over Blankets
• Under Blankets
• Electric Pads

By Material

• Polyester
• Cotton
• Wool
• Acrylic
• Other

By Distribution Channel

• Offline Stores
• Online Platforms

By End-User

• Household
• Hospital
• Hotel

Growth Opportunity

Development of energy-efficient and safe electric blanket designs

Utilized for decades, electric blankets have evolved over time. However, concerns remain regarding their safety and energy consumption. As consumers become more concerned with energy efficiency and safety, the demand for energy-efficient and safe electric blankets increases. Manufacturers must create electric blankets that conserve energy, comply with safety standards, and still provide comfort.

Innovation in heating controls and materials

The electric blanket market is growing as a result of innovations in heating controls and materials. Consumers desire electric blankets that are simple to operate, have multiple heat settings, and are constructed from safe and resilient materials. In addition to researching new materials that provide optimal heating and comfort, manufacturers must concentrate on creating heating controls that are user-friendly, innovative, and energy-efficient.

Marketing campaigns highlighting the benefits of electric blankets

Marketing campaigns can significantly contribute to the increase in demand for electric blankets. The benefits of electric blankets, such as reduced energy consumption, increased comfort, and enhanced sleep quality, should be made known to consumers. Effective marketing campaigns should target multiple consumer groups through a variety of channels, including social media, television, and print media.

Latest Trends

Growing Emphasis on Safety and Quality Regulations

The increasing emphasis on safety and quality regulations is one of the most notable trends in the electric blankets market. Governments and regulatory bodies around the globe are becoming increasingly concerned about consumer safety, especially in regard to electric bedding products. In order to ensure the safety and quality of electric blankets, new regulations, and standards are being introduced.

Manufacturers in the electric blankets market are now required to adhere to stringent safety guidelines and pass certification and testing procedures. This includes electrical safety testing, testing for combustion resistance, and the use of non-toxic materials. These regulations seek to minimize the possibility of electrical malfunctions, fire hazards, and consumer harm.

Integration of Smart Technology and Connectivity

The integration of smart technology and connectivity features is another major trend in the electric blankets market. Increasingly, consumers search out products with enhanced convenience and command. Smart electric blankets allow users to remotely control settings, modify the temperature, and even set timers using their smartphones or other smart devices.

These smart electric blankets frequently utilize Wi-Fi or Bluetooth connectivity to communicate with the user's device. This integration of smart technology affords users greater flexibility and individualized comfort. In addition, some smart electric blankets feature sleep-tracking capabilities, providing users with insights into their sleep patterns and enhancing the quality of their sleep.

Electric Bedding Products that are Environmentally Friendly and Sustainable

A further significant trend in the electric blankets market is the growing demand for eco-friendly and sustainable products. As consumer environmental awareness increases, they actively seek out products that accord with their sustainability values. This trend has resulted in the creation of electric blankets made from eco-friendly materials and manufactured using sustainable methods.

The production of electric blankets now prioritizes the use of organic and natural materials, such as organic cotton and bamboo. These materials are renewable, biodegradable, and have less of an impact on the environment than conventional synthetic materials. In addition, businesses are employing energy-efficient technologies to reduce power consumption and minimize their carbon footprint.

Regional Analysis

Europe has dominated the electric blanket market for a considerable amount of time. This is not remarkable given that Europeans are known to be pragmatic consumers who place a premium on convenience, functionality, and safety. Electric blankets are just one of the many products they rely on that can withstand winter's severe weather conditions, and they recognize the importance of purchasing durable, high-quality items.

Electric blankets are a form of bedding that utilizes electrical heating elements to generate heat. On chilly evenings, they can serve as either the primary heating source or an additional source of warmth. To cater to various consumer needs and preferences, they are available in a variety of sizes, colors, and materials.

The electric blanket industry is highly competitive and constantly evolving to meet consumers' demands. Nevertheless, despite the intense competition, European companies have maintained their market dominance. Here are several explanations:

European Union quality and safety standards are adhered to by European manufacturers. This ensures their products are safe, dependable, and long-lasting. Before being released on the market, electric blankets manufactured in Europe are subjected to rigorous testing to ensure they meet the required standards. This provides consumers with the peace of mind that their products are of high quality and pose no threat to their safety.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

The global electric blankets market is highly competitive and dynamic, with a range of key players including Sleep Number Corporation, Soft Heat, Biddeford Blankets, Perfect Fit Industries, Electric Blanket Institute, and Shavel Home Products. These companies have consistently invested in research and development to enhance the performance of their products and set themselves apart from the competition.

Sleep Number Corporation, a pioneer in sleep innovation and technology, is a key participant in the electric blankets market. The company offers a range of electric blankets that are designed to provide customers with a cozy and comfortable sleep experience.

Soft Heat, another key actor in the market, is renowned for its cutting-edge heating technology, which enables more uniform heating and temperature control in electric blankets. The company has also developed a range of energy-efficient electric blankets that are environmentally beneficial.

Biddeford Blankets is another market leader renowned for its reasonably priced and high-quality electric blankets. The company offers a range of products designed to provide warmth, comfort, and convenience to consumers.

Perfect Fit Industries is a prominent manufacturer of electric blankets designed to provide customers with a luxurious night's sleep. The company's products are manufactured from high-quality materials and feature advanced technologies such as dual temperature controls, auto shut-off, and a range of heating settings.

Top Key Players in Electric Blankets Market

• Biddeford Blankets LLC
• Sunbeam Products, Inc
• Perfect Fit Industries, LLC
• Silentnight Group
• Beurer GmbH
• Morphy Richards Ltd
• Shavel Home Products
• Therapedic International
• Slumberdown
• Other

Recent Development

• In 2021, Thermarest, Inc. introduced its most recent innovation, the Thermarest Wave electric blanket. This innovative product is designed to be more pleasant and efficient than conventional electric blankets, providing users with a luxurious night's sleep without compromising convenience.
• In 2022, With the introduction of their own lightweight and simple electric blanket, the Brookstone Heated Throw Blanket, Brookstone Inc. entered the fray. This ingenious design allows users to stay warm on the go, whether they are venturing out on a chilly night or simply lounging on the sofa.
• In 2023, Home Depot Inc. recently announced that it will carry a new line of electric blankets from the well-known brand Sunbeam. This exciting new addition will provide consumers with even more high-quality options for remaining warm during the colder months.

Report Scope