Global E-mail Marketing Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2019–2028

“Global E-mail Marketing Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global e-mail marketing market report has been segmented as component, enterprise, application, and region.

Global E-mail Marketing Market: Overview

E-mail marketing is the process of promoting products or services via emails which is to be send to client or customer. This e-mail marketing is used to create a better relationship with client or consumer. E-mail marketing is one of the segment of internet marketing, that contains online marketing through effective e-mails, blogs, and social media etc. It is same as traditional method of promoting a product, just instead of postal service an electronic mail portal is used through which a message is delivered to a particular client or customer.

Global E-mail Marketing Market: Dynamics

Various advantages offered by e-mail marketing such as this service is available at very low cost and structure of e-mail portal through which an e-mail is to be send is very easy to understand, use, and easy to setup. These are factors expected to drive growth of the global e-mail marking market. In addition, increasing usage of Internet and availability of network at lower cost is another factor expected to drive growth of global e-mail marketing market.

Moreover, permeation of smart phones has also resulted into growth of the global e-mail marking market. Compatibility of this e-mail portal on various devices and rising awareness to use this technology among people are factor projected to drive growth of the global e-mail marketing market. Furthermore, in order to expand business, provide customer satisfaction the e-mail marketing service is utilized in various fields such as media, e-commerce, travel, IT and telecom and BFSI industries are factors expected to boost growth of the global e-mail marketing market.

However, lack of marketing options, increasing cyber-attacks, and risk of losing data integrity are factors expected to hamper growth of the global e-mail marketing market.

Global E-mail Marketing Market: Segment Analysis

Among enterprise segments, the medium size and large size segment is anticipated to dominate global e-mail marketing market with highest revenue share. This is due to high adoption of e-mail marketing services in these enterprisers.

Among end-use segments, the e-commerce segment is projected to dominate global e-mail marketing market with largest revenue share. Availability of high-speed internet in various countries and high usage of e-commerce websites are factors expected to drive revenue growth of the e-commerce segment. Furthermore, IT and telecom segment is projected register highest revenue growth in the global e-mail marketing market.

Global E-mail Marketing Market: Region Analysis

Asia Pacific market is projected to account for highest revenue share in the global e-mail marketing market. Increasing numbers of Internet consumers and expansion of e-commerce industry in countries such as in India and China in this region are major factors expected to drive growth of the target market in the Asia Pacific. Furthermore, increasing initiatives by various key players in order to enhance existing system is another factor which is expected to drive the global e-mail marketing market in Asia Pacific.

Global E-mail Marketing Segmentation:

Segmentation by Component:

• Software
• White Label Software
• Third-party Standard
• Web-based Application
• Services
• Integration
• Installation
• Support
• Maintenance

Segmentation by Enterprise:

• Small and Medium Enterprise
• Large Enterprise

Segmentation by Application:

• Retail
• E-Commerce
• IT and Telecom
• Travel and Leisure
• Print/Publishing
• BFSI

Segmentation by Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa