Global Crowd Analytics Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028

Global Crowd Analytics Market: Overview

“The global Crowd Analytics market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

Request Covid - 19 Impact

Crowd analytics involves collecting, mining, aggregating, and analyzing user-specific data that is related to a task performed by individuals on a daily basis. The analysis provides an interpretation of data collected by studying huge groups or subjects.

Crowd tracking analysis represents a particular movement pattern and its changes. This data is useful in order to predict future crowd density, crowd movement, threats, physical attacks, and potential routes in case of a mishap such as an evacuation route.

Global Crowd Analytics Market: Dynamics

Increasing historic data silos which can offer various analyses and insights associated with mass gathering on-field analysis is a key factor expected to fuel the growth of the global market.

Growing demand for real-time data analytics in crowd mobility places owing to rising security threats and the need for intelligent video system surveillance and the capability of analytics to offer futuristic threat insights depending upon the historical references are a factor expected to boost the growth of the global market.

Increasing demand for predictive analytics for audience engagement and the rising need for crowd analytics by government associations to analyze traffic routing preferences and for the placements of advertisements are other factors expected to support the growth of the target market in the coming 10 years.

However, lack of awareness regarding using crowd analytics and the complexity involved in the usage of analytical systems are some of the major factors that would decline the growth of the global market to a certain extent.

Global Crowd Analytics Market: Segment Analysis

Increasing adoption of cloud-based platforms by government organizations is expected to drive the growth of crowd analytics solutions owing to its cost-effective and time-efficient features.

This growth is especially in government enterprises, where low-cost solutions are high in demand. The aforementioned is a factor expected to boost the growth of the solution-cloud segment among the deployment mode segments. The on-cloud segment is expected to dominate the global market over the forecast period.

Global Crowd Analytics Market: Region Analysis

The market in North America currently dominates the global crowd analytics market as individuals in this region have the highest interest in outdoor activities and robust infrastructure.

The crowd analytics market in the Asia Pacific is expected to register the second-highest CAGR in the global market. High population, increasing working-class population, and the number of passengers in countries in this region are major factors to propel the growth of the target market in this region.

The market in Europe is expected to register moderate growth in terms of revenue in the global market during the forecast period. Furthermore, the market in Latin America is expected to register lucrative growth in terms of revenue in the target market, followed by the market in the Middle East & Africa.

Global Crowd Analytics Market Segmentation:

Segmentation by Component:

• Solutions
• Services

Segmentation by Deployment Mode:

• On-Premises
• On-Cloud

Segmentation by Industry Vertical:

• Retail
• Government Transportation
• Travel and Tourism
• Media and Entertainment
• Healthcare and Life Sciences
• Consumer Packaged Goods (CPG)
• Banking, Financial Services, and Insurance (BFSI)
• Others (Public safety, Stadiums, Metro and Railway Stations, etc.)

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa