Global Clickstream Analytics Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028
Global Clickstream Analytics Market: Overview
“The global Clickstream analytics Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”
Clickstream analytics is a process of collecting, analyzing, and reporting clickstream data. A clickstream data is collection of information regarding a user’s activity on online platforms or websites surfed by a user.
Clickstream analytics offer profitable benefits to the retail and e-commerce sector, such as creating new sales opportunities, reducing predictable losses, ensuring uninterrupted operations, and improved efficiency by analyzing clickstream data in real time.
Global Clickstream Analytics Market: Dynamics
Rising e-commerce activities, transaction, and browsing is leading to growing need for clickstream analytics to analyses consumer data is a key factor expected to drive growth of the global market.
Increasing advent of internet facilities that are offered by various industries is also a factor expected to boost growth of the target market. Increasing use of Internet is growing demand for traffic analytics at the server level which is an in-built functionality offered by clickstreams analytics.
Traffic analytics tracks on server level; the number of pages served to the user, time taken to load each page, number of time user clicks the browser's back or stop button, and volume of data that is transmitted before the user moves on.
Increasing penetration of smartphones coupled with increased multiple digital touchpoints is proliferating growth of clickstream analytics owing its ability to determine the effectiveness of the website as a channel-to-market service.
However, stringent data privacy laws and regulations imposed by government could hamper growth of the target market. In addition, presence of various open source clickstream analytics vendor is resulting into stiff competition among players operating in the global market is a challenging factor that would restrain growth of the target market to a certain extent.
Global Clickstream Analytics Market: Segment Analysis
Among industry vertical segments, the retail and e-commerce segment is expected to growth at a high rate in terms of revenue in the global market.
Increasing consumer base for retail products and rapid rise in number of customer base on e-commerce platforms is generating huge database. This proliferation of consumers or customers is generating yet another digital footprint of e-commerce interactions while engaging on online platform.
Using clickstream analytics helps organization to generate profitable business insights from these digital footprints or data logs. Moreover, collected clickstream data provides marketers and retailers a 360° visualization of customer base, based on multiple dimensions which includes preferences of products, shopping basket analysis, social media linkage platforms, and marketing campaigns feedbacks. This in turn is a key factor to boost growth of the clickstream analytics in retail and e-commerce segment.
Global Clickstream Analytics Market: Region Analysis
The market in North America is projected to contribute highest revenue share owing to well-developed IT infrastructure in this region.
The market in Asia Pacific is expected to contribute significant revenue share in the target market.
Global Clickstream Analytics Market Segmentation:
Segmentation by Component:
- Managed Services
- Consulting Services
- Deployment and Integration
- Support and Maintenance
Segmentation by Organization Size:
- Large Enterprises
- Small and Medium-Sized Enterprises (SME’s)
Segmentation by Industry Vertical:
- Energy and utilities
- Retail and E-commerce
- Telecommunications and IT
- Media and Entertainment
- Transportation and logistics
- Banking, Financial Services, and Insurance (BFSI)
- Others (Government, Travel and Hospitality, Commercial, etc.)
Segmentation by Region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Attribute Report Details Market Size Ask For Market Size Growth Rate Ask For Growth Rate Key Companies Ask For Companies Report Coverage Revenue analysis, Competitive landscape, Key company analysis, Market Trends, Key segments, Distribution Channel, Market Dynamics, COVID-19 Impact Analysis and more… Historical Data Period 2015-2020 Base Year 2022 Forecast Period 2022-2031 Region Scope North America, Europe, Asia-Pacific, South America, Middle East & Africa Country Scope United States, Canada and Mexico, Germany, France, UK, Russia and Italy, China, Japan, Korea, India and Southeast Asia, Brazil, Argentina, Colombia etc.Saudi Arabia, UAE, Egypt, Nigeria and South Africa Revenue in US$ Mn
- SAP SE
- Splunk, Inc.
- Talend, Inc.
- Vlocity, Inc.
- Adobe, Inc.
- AT Internet
- Google LLC
- Jumpshot, Inc.
- Connexity, Inc.
- Webtrends, Inc.
- IBM Corporation
- Oracle Corporation
- Verto Analytics, Inc.
- Microsoft Corporation
- Hewlett Packard Enterprise Company
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