Global Buckwheat Pillow Market 2019 Size, Global Trends, Comprehensive Research Study, Development Status, Opportunities, Future Plans, Competitive Landscape and Growth by Forecast 2028
“Global Buckwheat Pillow Market Insights, Applications, Product Types, Trends, Opportunities, Growth Rate Forecast: 2019 to 2028” is an upcoming study report prepared by research team at MarketResearch.biz. The report focuses on factors that are accountable for growth of the market. Also, factors that could hamper market growth will be provided in the report. Key trends and opportunities will be included in the final report. Additionally, the report includes quantitative data such as revenue and growth rates for each segment and region, along with country-level market revenues and CAGR. The last section of the report includes company profiles for prominent companies operating in the target market. The global buckwheat pillow market is categorized on the basis of product, product type, application, distribution channel, and region/ country.
Global Buckwheat Pillow: Product Overview
Buckwheat pillows are type of pillows that are filled with buckwheat hulls instead of cotton or synthetic cotton, and other soft materials. Pillows and cushions are often used while sitting or sleeping in order to provide support and rest to head, neck, and cervical spine. Buckwheat pillows originate from Japan and are Japanese traditional pillows, also commonly called as ‘Sobakawa’.
Buckwheat or Fagopyrum esculentum, is actually a grain-like fruit seed, mostly grown in the Asia Pacific region and has been consumed by people and even used as animal feed since decades. However, from the recent past, buckwheat hulls are used as pillow fillings as it has various benefits, especially for neck and spine. Buckwheat pillow is highly durable and provides firm support to the head, neck, and spine. Under compression, these pillows are springy, but offer firm and contouring support that helps ease stress and proper spinal alignment gradually letting the body relax and sleep. In addition, these pillows provide required support at any sleeping positions and are cost-effective and have up to 3 years of shelf life.
There are various other benefits offered by buckwheat pillow such as it reduces possibilities of snoring and sleep apnea by relaxing the neck and back muscles which allow airways to open in order to breathe with ease. In addition, it has been proven to help relief from migraines as it supports soft tissue and provides gentle pressure to certain acupressure points of head and neck. These specific pressure points are known to regulate proper blood flow in brain and release relaxing hormone. Furthermore, buckwheat pillow is dust-mite resistant and hypoallergenic as it enables appropriate airflow which keeps it fresh and away from bugs and insects.
Buckwheat Pillow Market: Drivers and Restraints
Increasing prevalence of spine-related issues due to various reasons such as sitting at one place for longer period of time, for instance in office, major spinal injuries, spondylolisthesis, spine fracture, bent spine, arthritis, and polio, among others issues is a major factor estimated to drive market growth. For instance, according to National Center for Biotechnology Information report, annually 266 Mn individuals worldwide are diagnosed with lumbar degenerative spine disease and low back pain. The highest and lowest estimated incidences were reported in Europe 5.7% and Africa 2.4% respectively.
Increasing prevalence of neck pain and other disorders or concerns associated with muscles and nerves is another factor projected to drive global market growth. For instance, according to National Center for Biotechnology Information (NCBI), the US National Library of Medicine, neck pain is one of the common musculoskeletal disorders among adults, and its global prevalence is between 16.7% and 75.1%. In addition, according to NCBI, condition or indication of neck pain has complex etiology, which includes various factors. This includes individual (body mass index, age, musculoskeletal pain history, genome), ergonomic (use of strong force or vibration, strenuous physical activities, repetitive movement, inadequate posture), behavioral (level of physical activity and over smoking), as well as psychosocial (stress level, job satisfaction, depression and anxiety).
Growing geriatric population, rising number of sports injuries, low bone density, and calcium deficiency are some of the factors that lead to weakening of the neck and spine and results in high amount of pain. Buckwheat pillows enable reducing pain which is among additional factors expected to further boost the target market growth to significant extent. For instance, according to the United Nations, there were approximately 962 Mn people 60 years old and above globally in 2017, comprising 13% of the global population. This number is projected to increase to 1.4 Bn by 2030, and 2.1 Bn by 2050.
Rising number of spinal surgeries is giving rise to the need for buckwheat pillow post-surgery in order to give proper support to the spine, reduce pain, prevent from more damage. This is projected to drive demand and adoption of buckwheat pillows. For instance, according to American Association of Neurological Surgeons report, in 2018, there were 17,840 spinal tumor cases registered worldwide that required neurosurgical operations.
Furthermore, these pillows are projected to gain popularity over cotton-filled pillows because of the advantages offered by these pillows such as extended life span, easy wash-ability, environment-friendly, easy availability, etc.
Use of adulterated or compromised-quality seeds to fill in pillows could give skin allergies and sneeze to individuals with sensitive skin and who are allergic to buckwheat. In addition, high cost of high-quality buckwheat pillows as compared to conventional pillows, and lack of awareness regarding availability of these pillows are factors that could hamper market growth to some extent.
By making these pillows available on e-commerce websites and implementing strong marketing strategies, manufacturers have opened new ways of making their products visible to a large number of people across the globe and thus driving their sales. This is projected to propel adoption and growth of the global market to significant extent.
High focus on strategic mergers and acquisition activities and partnership with distributors and vendors in various countries across the world, constant product development using enhanced technologies are factors that are projected to create opportunities for existing players to expand customer base and increase sales and high revenue growth.
Buckwheat Pillow: Segment Insights
Product Type Insights:
Among the types of pillows available, the standard pillow segment is estimated to record a larger revenue share in the global market, as these pillows are mostly preferred in standard shape and while sleeping.
Distribution Channel Insights:
Revenue from the online segment is projected to expand at a significant rate in the target market, due to increasing preference for online shopping by customers. The offline segment is anticipated to record higher revenue share in the market, due to increasingly strengthening the distribution network and rising number of vendors.
Buckwheat Pillow: Regional Market Insights
The Asia Pacific (APAC) market is estimated to record significantly high revenue share in the global market, as buckwheat originate from this region and growing awareness regarding benefits of buckwheat pillow across various countries in the region, increasing spending capacity on health-enhancing products, and easy availability on e-commerce websites are factors driving APAC market growth. In addition, growing geriatric population and increasing number of spinal surgeries are among other factors boosting demand for buckwheat pillows. For instance, according to data published by Epidemiology of Traumatic Spinal Cord Injury: A SAARC Perspective, India estimates indicate incidence of spinal cord injury to be around 15 – 20 per million per year population. In addition, in 2017, according to handbook of Statistics Bureau Ministry of Internal Affairs and Communications, Japan, the percentage of the population 65 and older in Japan was 26.6%, exceeding the US (14.8%), France (19.1%), Sweden (19.9%), and Italy (22.4%), indicating that the aging society in Japan is progressing more rapidly as compared to the US and European countries.
The North America (NA) market is projected to witness a considerably higher growth rate owing to increasing incidence of spondylitis, arthritis and various spinal issues, growing preference for products with health benefits, and high disposable income levels in countries in NA market. For instance, according to data published by the Arthritis Society, which is a national health charity in Toronto, Canada, an estimated 300,000 Canadians have Ankylosing spondylitis (AS), while around 6.5 million Canadians experience chronic mechanical back pain in 2017. In addition, well-developed healthcare infrastructure and adoption of beneficial products to enhance patient comfort and experience is another factor driving NA buckwheat pillow market growth.
The market in Latin America and Middle East & Africa are estimated to contribute moderately low revenue share in the global market due to increasing incidence of bones related issues, however various low-income countries in the regions.
Global Buckwheat Pillow Market Segmentation:
Market Segmentation by Brand Product:
- Hullo Buckwheat Pillow
- Natures' Pillow Sobakawa Buckwheat Pillow
- Beans72 Organic Buckwheat Pillow
- Zen Chi Buckwheat Pillow
- Bean Products WhatDreamz Organic Buckwheat Hull Pillow
Market Segmentation by Product Type:
- Roll/ Bolster Pillow
- Standard Pillow
- Other Pillows
Market Segmentation by Application:
- Physical Therapist
Market Segmentation by Application:
Market Segmentation by Region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2019 Estimated Year 2020 Forecast Period 2020–2029 Revenue in US$
- Paradise Pillow
- Pacific Coast
- Comfy Quilts
- Paradise Pillow
- John Cotton
- Pacific Brands
- American Textile Company
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