Global Broadcasting & Cable TV Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029
“Global Broadcasting & Cable TV Market” is the title of an upcoming report offered by MarketResearch.Biz. The report contains information and data, and inputs from both primary and secondary data sources, that have been verified and validated by experts in the target market. The report presents a thorough study of revenues, historical data, and information, key developments, and strategies by major players that offer vital insights and perspectives in various scenarios market. Besides critical data and related information, the report includes key trends (both present and future), factors that are driving market growth, factors that are or could be potential restraints to market growth, as well as opportunities that can be leveraged for potential revenue generation in untapped regions and countries. It also covers threats or challenges for existing as well as new entrants in the market. The global broadcasting & cable TV market has been segmented on the basis of technology, revenue channel, as well as regions and countries.
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves). Cable television on the other hand, is generally any system that distributes television signals by means of fiber optic cables or coaxial cables. It also generally includes systems that distribute signals solely via satellite.
The increasing need for service providers to secure a greater share of the target market is leading them to variegate their services by incorporating Over-The-Top (OTT) media services as part of their respective subscription packages. These packages that offer internet connectivity along with traditional TV subscriptions are expected to substantially increase potential growth opportunities in the years to come.
Additionally, service providers are now offering internet-specific devices as part of a strategy to capture more new customers by providing cost-effective, value-added services. This factor is expected to positively contribute to the revenue growth of this global market over the forecast period.
In light of the recent COVID-19 pandemic, lockdowns across the globe have adversely impacted the social lifestyles of people. The confinement of individuals to their homes has resulted in the mass consumption of popular entertainment services. This is expected to positively impact the revenue growth of the global broadcasting & cable TV market in the foreseeable future. Respective authorities are also leverage these platforms to raise awareness concerning proper hygiene and social distancing.
Segmentation of the global broadcasting & cable TV market is as follows:
In terms of technology, the satellite TV segment accounted for the majority revenue share of the global broadcasting & cable TV market in 2019, owing to the increasing adoption of bundled package subscriptions among users.
With respect to revenue channels, the advertising segment accounted for the highest number of revenue shares of the global market, due to the increasing penetration of cable and satellite TV networks in households belonging to untapped regions, as well as the need for marketers to increase their present consumer bases. The subscription segment is expected to register the fastest rate of revenue growth over the next 10 years, owing to the increasing demand from users to experience ad-free entertainment, as well as the vast array of customizable bundle packages being offered by numerous service providers.
Regional Segmentation and Analysis:
North America accounted for the majority revenue share of the global broadcasting & cable TV market in 2019. However, the APAC region is expected to register the fastest rate of revenue growth global market owing to the growing adoption of subscription services as well as the surge in the adoption of IPTV in this region.
Segmentation of the Global Broadcasting & Cable TV Market:
Segmentation by Technology:
- Cable TV
- Satellite TV
- Internet Protocol TV (IPTV)
- Digital Terrain TV (DTT)
Segmentation by Revenue Channel:
Segmentation by Region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2020 Estimated Year 2021 Forecast Period 2021–2030 Revenue in US$
- AT&T Inc.
- China Mobile Limited
- Nippon Telegraph and Telephone Corporation
- SoftBank Corp.
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