Automotive Infotainment System Market By Product Type (Audio Unit, Display Unit, Head-up Display, Navigation Unit, Others), By Fit Type (OEM and Aftermarket), by Application (Passenger Cars and Commercial Vehicles) and Region - Global Forecast 2028

The global automotive infotainment system market is estimated to value at nearly US$ 27 Bn in 2019, and is expected to register a CAGR of 11.4%. The global automotive infotainment system market is segmented on the basis of product type, fit type, application, and region.

Global Automotive Infotainment System Market: Introduction

Automotive infotainment system is installed in cars and are used for enhancing in-vehicle experience. It is used for information and entertainment applications such as vehicle diagnostics, navigation, etc. Automotive infotainment system contains keypads, touchscreen, audio and video interface, and other hardware and software in order to offer comfort and safety to driver in the journey.  In-vehicle infotainment uses Bluetooth for controlling the system by physical control, touchscreen, or voice commands. Automotive infotainment system is also can be described as a heterogeneous software and hardware system which is deigned to provides information service and entertainment function to passengers and driver via interactions of various connected devices.

Global Automotive Infotainment System Market: Dynamics

Growing car production, coupled with increasing demand for vehicles, especially in developing countries are major factors driving growth of the global automotive infotainment system market. In addition, rising disposable income among individuals and increasing adoption of cars with advanced technological features are other factors expected to support growth of the global automotive infotainment system market to certain extent.

Furthermore, focus of governments on development of industrial sector especially automotive sector various countries is resulting into increasing number of subsidiaries and manufacturing factory location in these countries.  Availability of low cost labor and abundance of raw material, especially in Asia Pacific is another factor expected to support growth of the target market over the forecast period. In addition, government regulations in countries for driver’s safety and security is a factor propelling growth of the target market.

Moreover, rising awareness regarding connected cards among end user is a factor expected to support growth of the target market over the forecast period. Furthermore, increasing demand for in-car convenience, comfort connectivity through Wi-Fi or Bluetooth, on demand music, online video steaming, and other services are factors expected to augment growth of the global market in the near future.

However, high cost associated with advanced technologies is expected to hamper growth of the target market. In addition, electronics account for significant share of total car cost anticipated to increase, owing to new developments and innovations in technology is another factor that could affect growth of the global market. Increasing number of product recalls, due to faulty installed systems is a factor that could affect growth of the global market to certain extent.

Nevertheless, increasing adoption of vehicles with advanced technological features such as navigation system owing to safety concerns while driving and in-vehicle infotainment systems for its various features can create opportunities for the players in the target market.

Global Automotive Infotainment System Market Analysis, by Product Type

Currently, among the product types segments, the navigation unit segment accounts for major share in terms of revenue, and is expected to register high growth over the forecast period.  The head-up display segment is expected to register highest CAGR of over 12.3%, as it provides driver assistance system that ensures safety and comfort of driver. The display unit segment accounts for second highest share in terms of revenue in the near future. Display unit provides information regarding navigation, instrument cluster, phone calls, messages, and also driver assistance.

Global Automotive Infotainment System Market Analysis, by Fit Type

Among the fit type segments, the OEM segment accounts for major revenue share, and is expected to maintain its dominance over the forecast period. The OEM segment is expected to register CAGR of over 11.4%, as they provide infotainment system with specific applications, build-in hard drive, digital music files, and information regarding engine, etc. is expected to support revenue growth of this segment in the global market. The aftermarket segment is also anticipated to witness high growth in terms of revenue in the near future.

Global Automotive Infotainment System Market Analysis, by Application

Among the application segments, the commercial vehicle segment is expected to account for significant share in terms of revenue, and is expected to maintain its position over the forecast period. The passenger cars segment is expected to register CAGR of over 11.2%, owing to increasing demand for vehicles among individuals, coupled with rising disposable income are factors expected to support revenue growth of this segment in the target market.

Global Automotive Infotainment System Market Analysis, by Region

Currently, the market in Asia Pacific accounts for significant share in terms of revenue and is expected to maintain its dominance over the forecast period. Increasing number of vehicles, coupled with increasing adoption on luxury cars in countries in this region are major factors driving growth of the automotive infotainment system market.

Market in Europe accounts for second-highest share in terms of revenue and is expected to register high growth in the near future. High demand for infotainment systems in passenger and commercial vehicles as it offers features wireless charging, voice command system, navigation system, etc. is a major factor driving growth of the target market in this region. In addition, increasing use of connected devices is resulting into increasing mobile data traffic is another factor expected to support growth of the automotive infotainment system market in Europe over the forecast period.

Market in North America is expected to register lucrative growth in terms of revenue over the forecast period. Increasing demand for infotainment systems in automotive sector is a factor supporting growth of the target market, especially in Canada and the US in this region. Additionally, increasing adoption of in-vehicle entertainment system and rising connectivity in electronic devices are factors anticipated to support growth of the automotive infotainment system market in North America market over the forecast period. Moreover, increasing preference for luxury cars and customized vehicles among individuals are factors fueling growth of the target market.

Market in Latin America is expected to witness average growth in terms of revenue over the forecast period, followed by Middle East & Africa. Increasing investment in automotive sector by international players is a factor expected to boost growth of the automotive infotainment system market Latin America region. In addition, increasing use of smartphones and availability of low cost data plants such as 4G services is another factor anticipated to support growth of the target market in this region. Increasing demand for vehicles and growing preference for vehicles with advanced technology is also a factor propelling growth of the automotive infotainment market in Latin America.

Global Automotive Infotainment System Market Segmentation:

Global Automotive Infotainment System Market Segmentation, by Product Type:

• Audio Unit
• Display Unit
• Head-up Display
• Navigation Unit
• Communication Unit

Global Automotive Infotainment System Market Segmentation, by Fit Type:

• OEM
• Aftermarket

Global Automotive Infotainment System Market Segmentation, by Application:

• Passenger Cars
• Commercial Vehicles

Global Automotive Infotainment System Market Segmentation, by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa