Global Application-to-Person (A2P) Messaging Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029

Application To Person Messaging Market Overview

“The global Application To Person Messaging market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

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SMS stands for short message service that enables communication through text messages via cellular or mobile phone networks. It is an offline service that is available on all types of cell phones and requires no special features for exchanging text messages. It comprises two types such as A2P and P2P.

The full form of P2P is person-to-person and is a type of SMS that enables text messaging between persons through a standardized network. A2P messaging is a form of messaging that takes place between an application and a person.

These are generally web-based applications that can send messages to mobile users. A2P messages are sent in the form of alerts, notifications, banking updates, one-time passwords (OTP), appointment reminders, and others.

Global Application to Person Messaging Market: Dynamics

Drivers:

The global population is increasing, thereby resulting in an ever-expanding consumer base for mobile phones, smartphones, connected devices, and telecommunication service subscribers.

In the recent past, the digitization trend and shift towards a cashless society have been resulting in a rapidly growing number of consumers opting for mobile payment apps and other solutions available in the market.

The increasing use of SMS is expected to continue for marketing and customer relationship management. These are among some of the key factors that are projected to contribute to the significant growth of the market.

A major trend observed in the global A2P messaging market in the recent past includes the emergence and rising use of solutions such as Rich Communication Services (RCS) and RCS message as a platform (MaaP).

Restraints:  

Grey route services are types of text message services that enable end-users to send messages in bulk at cheaper rates.

The rising adoption of such services is among some of the major factors expected to restrain the growth of the global A2P messaging market to a certain extent over the forecast period. The aging of conventional telecom is expected to restrain the market growth.

Global Application to Person Messaging Market Regional Analysis:

The North American A2P messaging market is projected to continue to dominate other regional markets in terms of revenue share, with growth primarily driven by the US and Canada.

The Asia Pacific A2P messaging market is projected to continue to lead in terms of revenue CAGR in the global market and account for a significantly higher subscriber base.

Revenue from countries such as India and China is projected to register the fastest CAGR during the forecast period. The market in Japan is projected to remain steady over the forecast period.

Global Application to Person Messaging Market Segmentation:

By Type:

• CRM
• Promotions
• Interactive
• Others

By Application

• BFSI
• Entertainment
• Tourism
• Retail
• Marketing
• Healthcare
• Media
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa