“Global Eye Skin Care Market: Application, Growth Rates and Shares, and Forecast: 2019 – 2030” is a report recently produced by MarketResearch.Biz This market is projected to register a CAGR of 6.4% over the next 10 years. The global eye skin care market is projected to reach a value of US$ 36,817.0 million in 2030, from a value of around US$ 20,033.4 million in 2020.
Eye skin products are used to treat dryness of the skin by retaining its moisture. Eye creams are specially manufactured, and are thicker than facial lotions, as well as contain more emollients and effective conditioners. The active ingredients contained in eye creams aid in effective skin repair and replenishment by hydrating, reducing puffiness and dark circles, as well as offering protection against ultraviolet rays and other environmental agents.
Eyelid skin is the thinnest and most delicate portion of this organ in the human body, it is therefore more susceptible to the various impacts of ageing (both internal and external). Eye creams, based on the active ingredients it contains, has been found to offer varying levels of improvement. This beneficial property of these creams is another factor that is expected to have a positive impact on revenue growth of this target market. Rapid urbanization, increased income levels, changing consumer lifestyles, a booming retail sector, the increasing availability of reputable and popular beauty brands, as well as increased spending by individuals on various cosmetics is leading to improved sales figures. These are complementary factors that are expected to further fuel the demand for eye skin care products in the cosmetics industry. However, several ingredients used in eye creams, such as fragrances, preservatives, resins, emollients and antioxidants, may irritate the surface of the eyes, and result in the inflammation of the eyes. This factor is expected to hinder the demand for eye skin products.
Major players are now focusing towards the development of strategies that concern the expansion of their existing product portfolios, the acquisition of related industry players, etc., as approaches to maintain or improve their respective market positions. New product manufacturing developments and innovations are also expected to offer new opportunities for potential revenue growth. The recent trend observed in eye skin care market, is the increasing prominence of Light Eyes Ultra treatments, which are especially designed to treat areas of the skin around the eyes and eyelids.
Key industry players of the global eye skin care market are – Procter & Gamble Company, Unilever plc, L’Oréal S.A, Colgate-Palmolive, The Estée Lauder Companies Inc., Kao Corp., Shiseido Co., Ltd., Beiersdorf AG, Avon Products, Inc., and Eye Care Cosmetics.
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